Managers / Q1 2021 · view latest →

Cetera Advisors LLC

CIK 0001534400 · 4600 S. SYRACUSE ST., SUITE 600, DENVER, CO, 80237 · 720-509-2446

Reported Value

$3.6B

Q1 2021

Positions

1,211

Filings on Record

2019–present window

Filed

May 17, 2021

original filing

Summary

Cetera Advisors LLC reported $3.6B in U.S.-listed holdings across 1,211 positions for Q1 2021.

The portfolio is heavily concentrated: USMV alone accounts for 24.7% of reported value.

Compared with Q4 2020, the fund opened 222 new positions and exited 47.

Portfolio Metrics

Turnover

+5.3%

vs prior filed quarter

Top-10 Concentration

+45.7%

share of reported value

Largest Position

+24.7%

Ishares Tr

New / Exited

222 / 47

positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value

Portfolio Composition

By security type

ETP · 61.2% · $2.2B
Common Stock · 34.1% · $1.2B
REIT · 1.5% · $53M
ADR · 1.1% · $39M
Other · 1.0% · $38M
Other · 1.2% · $43M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2020 (amended baseline)

Issuer	Move	Share Δ	Shares now	Value Δ	Value now
FIRST TR EXCHNG TRADED FD VI	NEW	+796.4K	796.4K	+$25M	$25M
DIVO AMPLIFY ETF TR	NEW	+288.4K	288.4K	+$10M	$10M
WSM WILLIAMS SONOMA INC	NEW	+25.0K	25.0K	+$4M	$4M
MSOS ADVISORSHARES TR	NEW	+85.8K	85.8K	+$4M	$4M
RPV INVESCO EXCHANGE TRADED FD T	NEW	+40.7K	40.7K	+$3M	$3M
XSD SPDR SER TR	NEW	+15.3K	15.3K	+$3M	$3M
MOO VANECK VECTORS ETF TR	NEW	+28.2K	28.2K	+$2M	$2M
PAVE GLOBAL X FDS	NEW	+94.4K	94.4K	+$2M	$2M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2021

280 positions

Export to Excel

#	Issuer	Class	% Portfolio	Value ↓	Shares
1	USMV ISHARES TR	MSCI USA MIN VOL · CORE S&P500 ETF · RUS 1000 GRW ETF · CORE S&P SCP ETF · RUSSELL 2000 ETF · CORE US AGGBD ET · TIPS BD ETF · ISHS 1-5YR INVS · CORE S&P MCP ETF · MSCI EAFE ETF · RUS MD CP GR ETF · CORE DIV GRWTH · S&P 500 GRWT ETF · CORE MSCI EAFE · S&P 500 VAL ETF · RUS 2000 GRW ETF · RUS 1000 VAL ETF · MSCI EAFE MIN VL · PFD AND INCM SEC · RUS MID CAP ETF · CORE S&P TTL STK · ESG AWR MSCI USA · US TREAS BD ETF · CORE MSCI TOTAL · IBOXX INV CP ETF · BARCLAYS 7 10 YR · RUS 1000 ETF · S&P 100 ETF · MSCI USA MMENTM · FLTG RATE NT ETF · 0-5YR HI YL CP · CORE S&P US GWT · RUS 2000 VAL ETF · SELECT DIVID ETF · NATIONAL MUN ETF · U.S. TECH ETF · MSCI EMG MKT ETF · GL CLEAN ENE ETF · US AER DEF ETF · MSCI USA VALUE · DOW JONES US ETF · EAFE GRWTH ETF · 20 YR TR BD ETF · CORE TOTAL USD · EXPANDED TECH · EXPND TEC SC ETF · US HLTHCR PR ETF · MICRO-CAP ETF · U.S. MED DVC ETF · MSCI USA QLT FCT · CORE HIGH DV ETF · 1 3 YR TREAS BD · CORE S&P US VLU · NASDAQ BIOTECH · EAFE VALUE ETF · U.S. REAL ES ETF · RUS MDCP VAL ETF · S&P SML 600 GWT · YLD OPTIM BD · RUSSELL 3000 ETF · GLOBAL TECH ETF · MSCI INTL QUALTY · INTL DIV GRWTH · ISHS 5-10YR INVT · SP SMCP600VL ETF · CONV BD ETF · CONSER ALLOC ETF · MORNINGSTAR GRWT · MBS ETF · SHORT TREAS BD · GLOBAL ENERG ETF · MRGSTR MD CP ETF · MODERT ALLOC ETF · IBONDS DEC24 ETF · IBONDS DEC25 ETF · A RATE CP BD ETF · GLOBAL 100 ETF · 3 7 YR TREAS BD · FALN ANGLS USD · SHRT NAT MUN ETF · MRGSTR SM CP GR · JPMORGAN USD EMG	24.71%	$899M	9.10M
2	SPY SPDR S&P 500 ETF TR history →	TR UNIT	3.79%	$138M	347.9K
3	AAPL APPLE INC history →	COM	3.67%	$134M	1.09M
4	VOO VANGUARD INDEX FDS	S&P 500 ETF SHS · TOTAL STK MKT · GROWTH ETF · EXTEND MKT ETF · MID CAP ETF · REAL ESTATE ETF · SMALL CP ETF · VALUE ETF · SM CP VAL ETF · MCAP VL IDXVIP · SML CP GRW ETF	2.54%	$92M	425.8K
5	FTCS FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF · RISNG DIVD ACHIV · FIRST TR ENH NEW · NASDAQ CYB ETF · NAS CLNEDG GREEN · DJ INTERNT IDX · WTR ETF · US EQTY OPPT ETF · INTL EQUITY OPP · FT CBOE VEST S&P · FST LOW OPPT EFT · TECH ALPHADEX · DORSEY WRT 5 ETF · CLOUD COMPUTING · NASD TECH DIV · HLTH CARE ALPH	2.10%	$77M	1.26M
6	RSP INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT · S&P500 QUALITY · S&P MDCP QUALITY · S&P 500 TOP 50 · DYNMC SOFTWARE · S&P500 PUR VAL · S&P500 EQL TEC · S&P500 EQL HLT · S&P SML600 VAL · S&P500 EQL STP	1.90%	$69M	802.0K
7	XLK SELECT SECTOR SPDR TR	TECHNOLOGY · SBI CONS DISCR · SBI INT-FINL · SBI HEALTHCARE · SBI INT-UTILS · SBI CONS STPLS · SBI INT-INDS · SBI MATERIALS · COMMUNICATION · ENERGY	1.87%	$68M	919.9K
8	FIXD FIRST TR EXCHNG TRADED FD VI	FT CBOE VEST BFR · US EQT DEEP DUFR · FT CBOE GRWT100 · CBOE EQT BUFER · VEST US DEEP · TCW OPPORTUNIS · LOW DUR STRTGC · US EQT BUFFER · CBOE VEST US EQ · CBOE EQT DEP NOV · VEST US EQTY BUF	1.86%	$67M	2.25M
9	GSLC GOLDMAN SACHS ETF TR	ACTIVEBETA US LG · ACTIVEBETA INT	1.77%	$64M	1.05M
10	QQQ INVESCO QQQ TR history →	UNIT SER 1	1.44%	$52M	163.8K
11	AMZN AMAZON COM INC history →	COM	1.44%	$52M	16.9K
12	BIL SPDR SER TR	SPDR BLOOMBERG · S&P REGL BKG · S&P BIOTECH · S&P HOMEBUILD · BLOMBERG BRC INV · S&P 600 SML CAP · AEROSPACE DEF · S&P SEMICNDCTR · S&P DIVID ETF · PORTFOLIO SHORT · BLMBRG BRC CNVRT · SSGA US LRG ETF · PORTFOLIO AGRGTE · BLOOMBERG SRT TR · NUVEEN BRC MUNIC	1.37%	$50M	721.1K
13	MSFT MICROSOFT CORP history →	COM	1.17%	$42M	180.2K
14	VGSH VANGUARD SCOTTSDALE FDS	SHORT TERM TREAS · SHRT TRM CORP BD · VNG RUS1000VAL · INT-TERM CORP	1.16%	$42M	598.2K
15	BND VANGUARD BD INDEX FDS	TOTAL BND MRKT · INTERMED TERM · SHORT TRM BOND	1.05%	$38M	450.2K
16	GOOGL ALPHABET INC	CAP STK CL A · CAP STK CL C	0.94%	$34M	16.6K
17	JPST J P MORGAN EXCHANGE-TRADED F history →	ULTRA SHRT INC	0.85%	$31M	611.5K
18	CLF CLEVELAND-CLIFFS INC NEW history →	COM	0.80%	$29M	1.45M
19	SCHF SCHWAB STRATEGIC TR	INTL EQTY ETF · US DIVIDEND EQ · INTRM TRM TRES · US LCAP GR ETF · US MID-CAP ETF · US TIPS ETF	0.73%	$27M	461.9K
20	QQQM INVESCO EXCH TRADED FD TR II	NASDAQ 100 ETF · S&P500 LOW VOL · KBW BK ETF · S&P500 HDL VOL · S&P GBL WATER · S&P SMLCP ENGY · SOLAR ETF · S&P MIDCP LOW · NASDAQNXTGEN100	0.70%	$26M	628.9K
21	JPM JPMORGAN CHASE & CO history →	COM	0.69%	$25M	164.5K
22	BRK/B BERKSHIRE HATHAWAY INC DEL	CL B NEW · CL A	0.69%	$25M	90.1K
23	ARKK ARK ETF TR	INNOVATION ETF · GENOMIC REV ETF · NEXT GNRTN INTER · FINTECH INNOVA · AUTNMUS TECHNLGY	0.57%	$21M	215.3K
24	HD HOME DEPOT INC history →	COM	0.55%	$20M	65.2K
25	FCX FREEPORT-MCMORAN INC history →	CL B	0.54%	$20M	592.2K
26	GLD SPDR GOLD TR history →	GOLD SHS	0.53%	$19M	121.4K
27	JNJ JOHNSON & JOHNSON history →	COM	0.53%	$19M	117.5K
28	DIS DISNEY WALT CO history →	COM	0.53%	$19M	104.0K
29	PG PROCTER AND GAMBLE CO history →	COM	0.52%	$19M	139.2K
30	IEMG ISHARES INC	CORE MSCI EMKT · ESG AWR MSCI EM · MSCI GBL MIN VOL · MSCI EQUAL WEITE · MSCI EMERG MRKT	0.52%	$19M	324.9K
31	UNITED STATES STL CORP NEW	COM	0.51%	$19M	707.7K
32	BAC BK OF AMERICA CORP history →	COM	0.51%	$18M	476.0K
33	VIOO VANGUARD ADMIRAL FDS INC	SMLLCP 600 IDX · 500 GRTH IDX F · MIDCP 400 IDX · 500 VAL IDX FD	0.50%	$18M	94.5K
34	T AT&T INC history →	COM	0.49%	$18M	588.6K
35	DGRW WISDOMTREE TR	US QTLY DIV GRT · ITL HDG QTLY DIV · US MIDCAP DIVID · 90/60 BALNCED FD · CLOUD COMPUTNG · US LARGECAP DIVD · US SMALLCAP DIVD · US TOTAL DIVIDND	0.46%	$17M	353.9K
36	BSJP INVESCO EXCH TRD SLF IDX FD	BULSHS 2025 HY · BULSHS 2023 HY · INVSCO BLSH 26 · BULSHS 2024 HY · BULSHS 2021 HY · BULSHS 2022 HY	0.44%	$16M	648.8K
37	VHT VANGUARD WORLD FDS	HEALTH CAR ETF · INF TECH ETF · CONSUM STP ETF	0.44%	$16M	68.6K
38	DE DEERE & CO history →	COM	0.44%	$16M	42.6K
39	CRM SALESFORCE COM INC history →	COM	0.42%	$15M	71.4K
40	FVD FIRST TR VALUE LINE DIVID IN history →	SHS	0.41%	$15M	391.7K
41	DIA SPDR DOW JONES INDL AVERAGE history →	UT SER 1	0.40%	$14M	43.8K
42	V VISA INC history →	COM CL A	0.40%	$14M	68.1K
43	HON HONEYWELL INTL INC history →	COM	0.39%	$14M	65.3K
44	META FACEBOOK INC history →	CL A	0.37%	$13M	45.4K
45	MA MASTERCARD INCORPORATED history →	CL A	0.37%	$13M	37.5K
46	VXUS VANGUARD STAR FDS history →	VG TL INTL STK F	0.36%	$13M	210.0K
47	NOC NORTHROP GRUMMAN CORP history →	COM	0.36%	$13M	40.3K
48	VZ VERIZON COMMUNICATIONS INC history →	COM	0.35%	$13M	221.9K
49	TSLA TESLA INC history →	COM	0.35%	$13M	19.1K
50	DIVO AMPLIFY ETF TR	CWP ENHANCED DIV · ONLIN RETL ETF	0.34%	$12M	307.7K
51	BA BOEING CO history →	COM	0.34%	$12M	48.4K
52	CVX CHEVRON CORP NEW history →	COM	0.33%	$12M	115.4K
53	VYM VANGUARD WHITEHALL FDS history →	HIGH DIV YLD	0.32%	$12M	116.2K
54	NIO NIO INC history →	SPON ADS	0.29%	$11M	274.8K
55	NVDA NVIDIA CORPORATION history →	COM	0.29%	$11M	20.0K
56	PTLC PACER FDS TR	TRENDP US LAR CP · TRENDP 100 ETF · TRENDP US MID CP · TRENDPILOT US BD · BNCHMRK INFRA	0.29%	$11M	297.5K
57	AMT AMERICAN TOWER CORP NEW history →	COM	0.29%	$10M	43.5K
58	AAL AMERICAN AIRLS GROUP INC history →	COM	0.29%	$10M	434.6K
59	FLQL FRANKLIN TEMPLETON ETF TR	LIBERTYQ US EQT · LIBERTYQ US MID	0.28%	$10M	256.0K
60	BNDX VANGUARD CHARLOTTE FDS	INTL BD IDX ETF	0.27%	$10M	172.7K
61	PYPL PAYPAL HLDGS INC	COM	0.27%	$10M	40.1K
62	ANNALY CAPITAL MANAGEMENT IN	COM	0.26%	$10M	1.11M
63	NOBL PROSHARES TR	S&P 500 DV ARIST · ONLINE RTL ETF · SHRT 20+YR TRE	0.26%	$9M	171.5K
64	PEP PEPSICO INC	COM	0.26%	$9M	65.7K
65	JETS ETF SER SOLUTIONS	US GLB JETS · APTUS DEFINED · DEFIANCE NEXT	0.25%	$9M	317.1K
66	EXMOC EXXON MOBIL CORP	COM	0.25%	$9M	163.4K
67	WMT WALMART INC	COM	0.25%	$9M	66.9K
68	MMM 3M CO	COM	0.25%	$9M	46.6K
69	MDY SPDR S&P MIDCAP 400 ETF TR	UTSER1 S&PDCRP	0.24%	$9M	18.7K
70	INTC INTEL CORP	COM	0.24%	$9M	138.2K
71	LMT LOCKHEED MARTIN CORP	COM	0.24%	$9M	23.8K
72	VIG VANGUARD SPECIALIZED FUNDS	DIV APP ETF	0.24%	$9M	58.4K
73	BABA ALIBABA GROUP HLDG LTD	SPONSORED ADS	0.24%	$9M	37.8K
74	COST COSTCO WHSL CORP NEW	COM	0.24%	$9M	24.3K
75	GDX VANECK VECTORS ETF TR	GOLD MINERS ETF · AGRIBUSINESS ETF · MORNINGSTAR WIDE	0.22%	$8M	187.4K
76	KO COCA COLA CO	COM	0.22%	$8M	154.0K
77	ABBV ABBVIE INC	COM	0.21%	$8M	71.8K
78	MGK VANGUARD WORLD FD	MEGA GRWTH IND · MEGA CAP INDEX	0.21%	$8M	45.2K
79	BMY BRISTOL-MYERS SQUIBB CO	COM	0.21%	$8M	121.9K
80	MO ALTRIA GROUP INC	COM	0.21%	$8M	149.4K
81	GTO INVESCO ACTIVELY MANAGED ETF	TOTAL RETURN · ULTRA SHRT DUR	0.20%	$7M	134.9K
82	ETF MANAGERS TR	PRIME MOBILE PAY · ETFMG ALTR HRVST · PRIME CYBR SCRTY	0.19%	$7M	149.2K
83	QYLD GLOBAL X FDS	NASDAQ 100 COVER · US INFR DEV ETF · RBTCS ARTFL INTE	0.19%	$7M	280.5K
84	PFE PFIZER INC	COM	0.19%	$7M	192.3K
85	ABT ABBOTT LABS	COM	0.19%	$7M	57.4K
86	CVS CVS HEALTH CORP	COM	0.19%	$7M	91.1K
87	SBUX STARBUCKS CORP	COM	0.19%	$7M	62.3K
88	LQDH ISHARES U S ETF TR	INT RT HDG C B · BLACKROCK ST MAT	0.19%	$7M	99.6K
89	BOND PIMCO ETF TR	ACTIVE BD ETF · ENHAN SHRT MA AC	0.18%	$7M	62.0K
90	UNH UNITEDHEALTH GROUP INC	COM	0.18%	$7M	17.6K
91	NEE NEXTERA ENERGY INC	COM	0.18%	$6M	85.8K
92	MRK MERCK & CO. INC	COM	0.17%	$6M	80.1K
93	CAT CATERPILLAR INC	COM	0.16%	$6M	25.8K
94	TGT TARGET CORP	COM	0.16%	$6M	29.6K
95	MCD MCDONALDS CORP	COM	0.16%	$6M	25.9K
96	FIRST TR EXCH TRADED FD III	PFD SECS INC ETF	0.15%	$5M	272.8K
97	MSOS ADVISORSHARES TR	PURE US CANNABIS · Q DYNAMIC GROWTH	0.15%	$5M	153.8K
98	ISHARES GOLD TR	ISHARES	0.14%	$5M	322.1K
99	CSCO CISCO SYS INC	COM	0.14%	$5M	101.3K
100	VWO VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF · FTSE EUROPE ETF · FTSE SMCAP ETF · ALLWRLD EX US	0.14%	$5M	80.6K

Filing History

Quarter	Reported Value	Positions	Filed	Type	Links
Q1 2024	$0	1	May 24, 2024	RESTATEMENT	changes · EDGAR ↗
Q4 2023	$7.2B	1,788	Feb 13, 2024	13F-HR	changes · EDGAR ↗
Q3 2023	$6.4B	1,700	Nov 14, 2023	13F-HR	changes · EDGAR ↗
Q2 2023	$6.3B	1,652	Aug 10, 2023	13F-HR	changes · EDGAR ↗
Q1 2023	$6.0B	1,650	May 15, 2023	13F-HR	changes · EDGAR ↗
Q4 2022	$5.5B	1,603	Feb 14, 2023	13F-HR	changes · EDGAR ↗
Q3 2022	$3.8B	1,367	Nov 14, 2022	13F-HR	changes · EDGAR ↗
Q2 2022	$4.4B	1,363	Aug 11, 2022	13F-HR	changes · EDGAR ↗
Q1 2022	$5.0B	1,409	May 12, 2022	13F-HR	changes · EDGAR ↗
Q4 2021	$4.9B	1,436	Feb 14, 2022	13F-HR	changes · EDGAR ↗
Q3 2021	$5.1B	1,408	Nov 16, 2021	13F-HR	changes · EDGAR ↗
Q2 2021	$4.2B	1,321	Aug 13, 2021	13F-HR	changes · EDGAR ↗
Q1 2021	$3.6B	1,211	May 17, 2021	13F-HR	changes · EDGAR ↗
Q4 2020	$3.1B	1,034	Feb 17, 2021	13F-HR	changes · EDGAR ↗
Q3 2020	$2.7B	953	Nov 13, 2020	13F-HR	changes · EDGAR ↗
Q2 2020	$2.3B	913	Aug 13, 2020	13F-HR	changes · EDGAR ↗
Q1 2020	$1.9B	808	May 8, 2020	13F-HR	changes · EDGAR ↗
Q4 2019	$2.3B	918	Feb 10, 2020	13F-HR	changes · EDGAR ↗
Q3 2019	$2.3B	889	Nov 6, 2019	13F-HR	changes · EDGAR ↗
Q2 2019	$2.3B	932	Aug 12, 2019	13F-HR	changes · EDGAR ↗
Q1 2019	$2.0B	1,230	May 6, 2019	13F-HR	changes · EDGAR ↗
Q4 2018	$1.7B	844	Feb 15, 2019	13F-HR	changes · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.