SEC 13F Intelligence

Managers / Q2 2025 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$60M
Q2 2025
Positions
31
Filings on Record
26
2019–present window
Filed
Aug 14, 2025
original filing

Summary

Prentice Capital Management, LP reported $60M in U.S.-listed holdings across 31 positions for Q2 2025.

Its largest position, GRPN, represents 16.1% of the portfolio.

Compared with Q1 2025, the fund opened 11 new positions and exited 7.

Portfolio Metrics

Turnover
+29.0%
vs prior filed quarter
Top-10 Concentration
+75.8%
share of reported value
Largest Position
+16.1%
Groupon
New / Exited
11 / 7
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 95.7%Other: 4.2%ETP: 0.2%
  • Common Stock · 95.7% · $57M
  • Other · 4.2% · $2M
  • ETP · 0.2% · $115,398

Quarter-over-Quarter Changes full breakdown →

vs Q1 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
LENLENNAR CORPNEW+25.0K25.0K+$3M$3M
COTYCOTY INCNEW+399.9K399.9K+$2M$2M
KBHKB HOMENEW+25.0K25.0K+$1M$1M
HOGHARLEY DAVIDSON INCNEW+50.0K50.0K+$1M$1M
MMACYS INCNEW+92.6K92.6K+$1M$1M
UNFIUNITED NAT FOODS INCNEW+38.8K38.8K+$905,500$905,500
ELLAUDER ESTEE COS INCNEW+10.0K10.0K+$808,000$808,000
SONOSONOS INCNEW+60.7K60.7K+$656,167$656,167

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2025

31 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1GRPNGROUPON INChistory →COM NEW16.14%$10M289.6K
2SNAPSNAP INChistory →CL A12.06%$7M833.1K
3KK0NEXTNAV INChistory →COMMON STOCK10.94%$7M432.0K
4BMBLBUMBLE INChistory →COM CL A6.59%$4M600.1K
5PTONPELOTON INTERACTIVE INChistory →CL A COM6.58%$4M569.4K
6SOFISOFI TECHNOLOGIES INChistory →COM6.03%$4M198.8K
7JBLUJETBLUE AWYS CORPhistory →COM5.17%$3M733.5K
8LENLENNAR CORPhistory →CL A4.61%$3M25.0K
9CALYTOPGOLF CALLAWAY BRANDS CORPhistory →COM4.28%$3M319.0K
10HERBALIFE LTDCOM SHS3.34%$2M232.9K
11COTYCOTY INChistory →COM CL A3.10%$2M399.9K
12KBHKB HOMEhistory →COM2.21%$1M25.0K
13TBCHTURTLE BEACH CORPhistory →COM NEW2.05%$1M88.8K
14HOGHARLEY DAVIDSON INChistory →COM1.97%$1M50.0K
15MMACYS INChistory →COM1.80%$1M92.6K
16AEOAMERICAN EAGLE OUTFITTERS INhistory →COM1.77%$1M110.7K
17PENNPENN ENTERTAINMENT INChistory →COM1.75%$1M58.8K
18UNFIUNITED NAT FOODS INChistory →COM1.51%$905,50038.8K
19LYFTLYFT INChistory →CL A COM1.41%$846,18653.7K
20ELLAUDER ESTEE COS INChistory →CL A1.35%$808,00010.0K
21GPROGOPRO INChistory →CL A1.20%$718,359948.6K
22SONOSONOS INChistory →COM1.09%$656,16760.7K
23VSXYVICTORIAS SECRET AND COCOMMON STOCK0.77%$463,00025.0K
24COMPCOMPASS INCCL A0.52%$314,00050.0K
25ULCCFRONTIER GROUP HLDGS INCCOM0.46%$276,45076.2K
26OATLY GROUP ABSPONSORED ADS0.41%$243,16920.5K
27HYDROFARMS HLDGS GROUP INCCOM0.30%$181,46548.5K
28GRWGGROWGENERATION CORPCOM0.26%$154,953165.7K
29MSOSADVISORSHARES TRPURE US CANNABIS0.19%$115,39847.9K
30ADVANTAGE SOLUTIONS INCCOM CL A0.10%$61,33146.5K
31TLRYEURTILRAY BRANDS INCCOM0.04%$22,46354.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.