Managers / Q3 2024 · view latest →
Prentice Capital Management, LP
CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560
Summary
Prentice Capital Management, LP reported $45M in U.S.-listed holdings across 27 positions for Q3 2024.
Its largest position, LYFT, represents 14.0% of the portfolio.
Compared with Q2 2024, the fund opened 7 new positions and exited 2.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 88.7% · $40M
- Other · 6.1% · $3M
- ETP · 4.1% · $2M
- ADR · 1.2% · $530,600
Quarter-over-Quarter Changes full breakdown →
vs Q2 2024 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| ISHARES TR | NEW | +5.0K | 5.0K | +$1M | $1M |
| PIIPOLARIS INC | NEW | +13.2K | 13.2K | +$1M | $1M |
| JBLUJETBLUE AWYS CORP | NEW | +100.3K | 100.3K | +$657,968 | $657,968 |
| BABAALIBABA GROUP HLDG LTD | NEW | +5.0K | 5.0K | +$530,600 | $530,600 |
| ELLAUDER ESTEE COS INC | NEW | +5.0K | 5.0K | +$498,450 | $498,450 |
| KRANESHARES TRUST | NEW | +10.0K | 10.0K | +$340,200 | $340,200 |
| LVSLAS VEGAS SANDS CORP | NEW | +5.0K | 5.0K | +$251,700 | $251,700 |
| GPROGOPRO INC | ADDED | +61.2K | 75.4K | +$82,317 | $102,492 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q3 2024
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | LYFTLYFT INChistory → | CL A COM | 13.99% | $6M | 494.2K |
| 2 | COMPCOMPASS INChistory → | CL A | 13.76% | $6M | 1.01M |
| 3 | SNAPSNAP INChistory → | CL A | 13.70% | $6M | 576.8K |
| 4 | PTONPELOTON INTERACTIVE INChistory → | CL A COM | 12.69% | $6M | 1.22M |
| 5 | KK0NEXTNAV INChistory → | COMMON STOCK | 7.94% | $4M | 477.6K |
| 6 | SOFISOFI TECHNOLOGIES INChistory → | COM | 4.36% | $2M | 250.1K |
| 7 | GRPNGROUPON INChistory → | COM NEW | 4.34% | $2M | 199.8K |
| 8 | HERBALIFE LTD | COM SHS | 3.73% | $2M | 233.9K |
| 9 | UNFIUNITED NAT FOODS INChistory → | COM | 3.54% | $2M | 94.7K |
| 10 | BMBLBUMBLE INChistory → | COM CL A | 3.44% | $2M | 242.8K |
| 11 | KDPKEURIG DR PEPPER INChistory → | COM | 2.91% | $1M | 35.0K |
| 12 | ISHARES TR | RUSSELL 2000 ETF | 2.45% | $1M | 5.0K |
| 13 | PIIPOLARIS INChistory → | COM | 2.44% | $1M | 13.2K |
| 14 | JBLUJETBLUE AWYS CORPhistory → | COM | 1.46% | $657,968 | 100.3K |
| 15 | BABAALIBABA GROUP HLDG LTDhistory → | SPONSORED ADS | 1.18% | $530,600 | 5.0K |
| 16 | ELLAUDER ESTEE COS INChistory → | CL A | 1.11% | $498,450 | 5.0K |
| 17 | PENNPENN ENTERTAINMENT INChistory → | COM | 1.05% | $471,500 | 25.0K |
| 18 | MSOSADVISORSHARES TR | PURE US CANNABIS | 0.88% | $394,350 | 55.0K |
| 19 | GRWGGROWGENERATION CORP | COM | 0.79% | $355,331 | 166.8K |
| 20 | OATLY GROUP AB | SPONSORED ADS | 0.78% | $352,420 | 412.5K |
| 21 | KRANESHARES TRUST | CSI CHI INTERNET | 0.76% | $340,200 | 10.0K |
| 22 | HYDROFARMS HLDGS GROUP INC | COM | 0.74% | $335,164 | 486.4K |
| 23 | ADVANTAGE SOLUTIONS INC | COM CL A | 0.66% | $296,026 | 86.3K |
| 24 | LVSLAS VEGAS SANDS CORP | COM | 0.56% | $251,700 | 5.0K |
| 25 | TLRYEURTILRAY BRANDS INC | COM | 0.39% | $176,000 | 100.0K |
| 26 | GPROGOPRO INC | CL A | 0.23% | $102,492 | 75.4K |
| 27 | OLAPLEX HLDGS INC | COM | 0.15% | $65,708 | 28.0K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $46M | 23 | May 15, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $63M | 25 | Feb 17, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $65M | 18 | Nov 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $60M | 31 | Aug 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $57M | 27 | May 15, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $58M | 22 | Feb 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $45M | 27 | Nov 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $43M | 22 | Aug 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $42M | 21 | May 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $43M | 21 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $33M | 20 | Nov 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $31M | 21 | Aug 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $47M | 24 | May 16, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $92M | 26 | Feb 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $135M | 22 | Nov 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $245M | 20 | Aug 15, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $422M | 26 | May 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $462M | 19 | Feb 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2021 | $396M | 25 | Nov 15, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $419M | 24 | Aug 16, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $322M | 23 | May 17, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | $371M | 27 | Feb 12, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $263M | 21 | Nov 16, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $271M | 20 | Aug 14, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $211M | 28 | May 15, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $212M | 20 | Feb 14, 2020 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.