Managers / Q2 2021 · view latest →
Prentice Capital Management, LP
CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560
Summary
Prentice Capital Management, LP reported $419M in U.S.-listed holdings across 24 positions for Q2 2021.
Its largest position, GPRO, represents 17.7% of the portfolio.
Compared with Q1 2021, the fund opened 9 new positions and exited 8.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 84.4% · $353M
- Other · 15.6% · $65M
Quarter-over-Quarter Changes full breakdown →
vs Q1 2021 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| SDCCQSMILEDIRECTCLUB INC | NEW | +3.65M | 3.65M | +$32M | $32M |
| MMACYS INC | NEW | +800.7K | 800.7K | +$15M | $15M |
| CANOPY GROWTH CORP | NEW | +522.6K | 522.6K | +$13M | $13M |
| TLRYEURTILRAY INC | NEW | +650.0K | 650.0K | +$12M | $12M |
| JWNUSDNORDSTROM INC | NEW | +308.2K | 308.2K | +$11M | $11M |
| HASHASBRO INC | NEW | +114.5K | 114.5K | +$11M | $11M |
| OLLIOLLIES BARGAIN OUTLET HLDGS | NEW | +122.6K | 122.6K | +$10M | $10M |
| KSSKOHLS CORP | NEW | +108.6K | 108.6K | +$6M | $6M |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q2 2021
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $46M | 23 | May 15, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $63M | 25 | Feb 17, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $65M | 18 | Nov 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $60M | 31 | Aug 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $57M | 27 | May 15, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $58M | 22 | Feb 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $45M | 27 | Nov 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $43M | 22 | Aug 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $42M | 21 | May 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $43M | 21 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $33M | 20 | Nov 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $31M | 21 | Aug 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $47M | 24 | May 16, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $92M | 26 | Feb 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $135M | 22 | Nov 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $245M | 20 | Aug 15, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $422M | 26 | May 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $462M | 19 | Feb 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2021 | $396M | 25 | Nov 15, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $419M | 24 | Aug 16, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $322M | 23 | May 17, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | $371M | 27 | Feb 12, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $263M | 21 | Nov 16, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $271M | 20 | Aug 14, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $211M | 28 | May 15, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $212M | 20 | Feb 14, 2020 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.