SEC 13F Intelligence

Managers / Q2 2024 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$43M
Q2 2024
Positions
22
Filings on Record
26
2019–present window
Filed
Aug 14, 2024
original filing

Summary

Prentice Capital Management, LP reported $43M in U.S.-listed holdings across 22 positions for Q2 2024.

Its largest position, SNAP, represents 14.7% of the portfolio.

Compared with Q1 2024, the fund opened 5 new positions and exited 4.

Portfolio Metrics

Turnover
+22.9%
vs prior filed quarter
Top-10 Concentration
+82.3%
share of reported value
Largest Position
+14.7%
Snap
New / Exited
5 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 91.5%Other: 7.6%ETP: 0.9%
  • Common Stock · 91.5% · $39M
  • Other · 7.6% · $3M
  • ETP · 0.9% · $403,150

Quarter-over-Quarter Changes full breakdown →

vs Q1 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
TLRYEURTILRAY BRANDS INCNEW+1.39M1.39M+$2M$2M
PENNPENN ENTERTAINMENT INCNEW+75.0K75.0K+$1M$1M
MSOSADVISORSHARES TRNEW+55.0K55.0K+$403,150$403,150
CHGGCHEGG INCNEW+25.0K25.0K+$79,000$79,000
GPROGOPRO INCNEW+14.2K14.2K+$20,175$20,175
KK0NEXTNAV INCADDED+253.0K476.6K+$2M$4M
HERBALIFE LTDADDED+94.2K184.1K+$1M$2M
WBAWALGREENS BOOTS ALLIANCE INCSOLD OUT−110.3K0−$2M$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2024

22 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1SNAPSNAP INChistory →CL A14.73%$6M376.8K
2LYFTLYFT INChistory →CL A COM13.19%$6M397.6K
3COMPCOMPASS INChistory →CL A10.00%$4M1.18M
4KK0NEXTNAV INChistory →COMMON STOCK9.09%$4M476.6K
5KDPKEURIG DR PEPPER INChistory →COM7.86%$3M100.0K
6PTONPELOTON INTERACTIVE INChistory →CL A COM6.12%$3M769.4K
7GRPNGROUPON INChistory →COM NEW6.11%$3M169.6K
8TLRYEURTILRAY BRANDS INChistory →COM5.43%$2M1.39M
9WRBYWARBY PARKER INChistory →CL A COM5.31%$2M140.6K
10HERBALIFE LTDCOM SHS4.50%$2M184.1K
11BMBLBUMBLE INChistory →COM CL A3.90%$2M157.5K
12PENNPENN ENTERTAINMENT INChistory →COM3.42%$1M75.0K
13UNFIUNITED NAT FOODS INChistory →COM2.92%$1M94.7K
14SOFISOFI TECHNOLOGIES INChistory →COM2.33%$992,273150.1K
15ADVANTAGE SOLUTIONS INCCOM CL A1.28%$545,143169.3K
16MSOSADVISORSHARES TRPURE US CANNABIS0.95%$403,15055.0K
17OATLY GROUP ABSPONSORED ADS0.91%$387,728412.5K
18GRWGGROWGENERATION CORPCOM0.84%$358,667166.8K
19HYDROFARMS HLDGS GROUP INCCOM0.79%$335,650486.4K
20CHGGCHEGG INCCOM CL A0.19%$79,00025.0K
21OLAPLEX HLDGS INCCOM0.08%$35,37223.0K
22GPROGOPRO INCCL A0.05%$20,17514.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.