Managers / Q3 2020 · view latest →
Prentice Capital Management, LP
CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560
Summary
Prentice Capital Management, LP reported $263M in U.S.-listed holdings across 21 positions for Q3 2020.
The portfolio is heavily concentrated: GPRO alone accounts for 20.1% of reported value.
Compared with Q2 2020, the fund opened 4 new positions and exited 3.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 85.0% · $224M
- Other · 14.8% · $39M
- REIT · 0.2% · $509,000
Quarter-over-Quarter Changes full breakdown →
vs Q2 2020 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| MMACYS INC. | NEW | +214.8K | 214.8K | +$1M | $1M |
| JWNUSDNORDSTROM INC | NEW | +100.0K | 100.0K | +$1M | $1M |
| MGMMGM RESORTS INTERNATIONAL | NEW | +54.0K | 54.0K | +$1M | $1M |
| BLMNBLOOMIN BRANDS INC | NEW | +54.6K | 54.6K | +$834,000 | $834,000 |
| GRPNGROUPON INC | ADDED | +407.3K | 482.8K | +$8M | $10M |
| BBBYEURBED BATH & BEYOND INC | ADDED | +892.7K | 1.58M | +$16M | $24M |
| HOMEAT HOME GROUP INC | SOLD OUT | −4.82M | 0 | −$31M | $0 |
| PROSHARES TR | SOLD OUT | −1.10M | 0 | −$8M | $0 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q3 2020
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | GPROGOPRO INChistory → | CL A | 20.06% | $53M | 11.66M |
| 2 | ANFABERCROMBIE & FITCH COhistory → | CL A | 14.98% | $39M | 2.83M |
| 3 | REALOGY HLDGS CORP | COM | 14.10% | $37M | 3.93M |
| 4 | BBBYEURBED BATH & BEYOND INChistory → | COM | 8.97% | $24M | 1.58M |
| 5 | TPRTAPESTRY INChistory → | COM | 8.92% | $23M | 1.50M |
| 6 | AEOAMERICAN EAGLE OUTFITTERS INhistory → | COM | 6.86% | $18M | 1.22M |
| 7 | SDCCQSMILEDIRECTCLUB INChistory → | CL A COM | 6.21% | $16M | 1.40M |
| 8 | S7VSALLY BEAUTY HLDGS INChistory → | COM | 4.23% | $11M | 1.28M |
| 9 | COTYCOTY INChistory → | COM CL A | 3.93% | $10M | 3.84M |
| 10 | GRPNGROUPON INChistory → | COM NEW | 3.74% | $10M | 482.8K |
| 11 | GU9GUESS INChistory → | COM | 1.84% | $5M | 416.3K |
| 12 | PETQEURPETIQ INChistory → | COM CL A | 1.81% | $5M | 145.1K |
| 13 | UAAUNDER ARMOUR INChistory → | CL A | 1.22% | $3M | 286.0K |
| 14 | PROSHARES TR | ULTRAPRO SHORT S | 0.66% | $2M | 200.0K |
| 15 | ZYNEEURZYNERBA PHARMACEUTICALS INC | COM | 0.49% | $1M | 390.4K |
| 16 | MMACYS INC. | COM | 0.46% | $1M | 214.8K |
| 17 | JWNUSDNORDSTROM INC | COM | 0.45% | $1M | 100.0K |
| 18 | MGMMGM RESORTS INTERNATIONAL | COM | 0.45% | $1M | 54.0K |
| 19 | BLMNBLOOMIN BRANDS INC | COM | 0.32% | $834,000 | 54.6K |
| 20 | MACMACERICH CO | COM | 0.19% | $509,000 | 74.9K |
| 21 | KSSKOHLS CORP | COM | 0.10% | $276,000 | 14.9K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $46M | 23 | May 15, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $63M | 25 | Feb 17, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $65M | 18 | Nov 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $60M | 31 | Aug 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $57M | 27 | May 15, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $58M | 22 | Feb 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $45M | 27 | Nov 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $43M | 22 | Aug 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $42M | 21 | May 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $43M | 21 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $33M | 20 | Nov 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $31M | 21 | Aug 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $47M | 24 | May 16, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $92M | 26 | Feb 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $135M | 22 | Nov 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $245M | 20 | Aug 15, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $422M | 26 | May 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $462M | 19 | Feb 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2021 | $396M | 25 | Nov 15, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $419M | 24 | Aug 16, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $322M | 23 | May 17, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | $371M | 27 | Feb 12, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $263M | 21 | Nov 16, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $271M | 20 | Aug 14, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $211M | 28 | May 15, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $212M | 20 | Feb 14, 2020 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.