SEC 13F Intelligence

Managers / Q1 2022 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$422M
Q1 2022
Positions
26
Filings on Record
26
2019–present window
Filed
May 16, 2022
original filing

Summary

Prentice Capital Management, LP reported $422M in U.S.-listed holdings across 26 positions for Q1 2022.

Its largest position, GPRO, represents 15.3% of the portfolio.

Compared with Q4 2021, the fund opened 13 new positions and exited 6.

Portfolio Metrics

Turnover
+28.7%
vs prior filed quarter
Top-10 Concentration
+75.2%
share of reported value
Largest Position
+15.3%
Gopro
New / Exited
13 / 6
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 87.2%Other: 12.8%
  • Common Stock · 87.2% · $368M
  • Other · 12.8% · $54M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2021 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
SDCCQSMILEDIRECTCLUB INCNEW+6.92M6.92M+$18M$18M
UAAUNDER ARMOUR INCNEW+911.8K911.8K+$16M$16M
KSSKOHLS CORPNEW+188.5K188.5K+$11M$11M
AEOAMERICAN EAGLE OUTFITTERS INNEW+616.8K616.8K+$10M$10M
PROSHARES TRNEW+300.0K300.0K+$10M$10M
PROSHARES TRNEW+600.0K600.0K+$8M$8M
WEWORK INCNEW+1.15M1.15M+$8M$8M
ABNBAIRBNB INCNEW+40.1K40.1K+$7M$7M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2022

25 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1GPROGOPRO INChistory →CL A15.34%$65M7.59M
2COTYCOTY INChistory →COM CL A14.97%$63M7.03M
3GRPNGROUPON INChistory →COM NEW8.45%$36M1.86M
4LYFTLYFT INChistory →CL A COM6.54%$28M719.4K
5LVSLAS VEGAS SANDS CORPhistory →COM6.44%$27M699.7K
6ADVANTAGE SOLUTIONS INCCOM CL A5.03%$21M3.33M
7HN9HANESBRANDS INChistory →COM4.94%$21M1.40M
8UBERUBER TECHNOLOGIES INChistory →COM4.72%$20M557.9K
9HOGHARLEY DAVIDSON INChistory →COM4.53%$19M485.2K
10PROSHARES TRULTRAPRO SHT QQQ · ULTRAPRO SHORT S4.29%$18M900.0K
11SDCCQSMILEDIRECTCLUB INChistory →CL A COM4.25%$18M6.92M
12UAAUNDER ARMOUR INChistory →CL A3.68%$16M911.8K
13KSSKOHLS CORPhistory →COM2.70%$11M188.5K
14AEOAMERICAN EAGLE OUTFITTERS INhistory →COM2.45%$10M616.8K
15WEWORK INCCL A1.85%$8M1.15M
16ABNBAIRBNB INChistory →COM CL A1.63%$7M40.1K
17TLRYEURTILRAY BRANDS INChistory →COM CL 21.25%$5M681.2K
18TRIPTRIPADVISOR INChistory →COM1.18%$5M183.8K
19EVLVEVOLV TECHNOLOGIES HLDNGS INhistory →COM CL A1.07%$5M1.70M
20IMNMIMMUNOME INChistory →COM1.07%$5M792.3K
21PENNPENN NATL GAMING INChistory →COM1.00%$4M100.0K
22CANOPY GROWTH CORPCOM0.94%$4M522.6K
23SPAQUSDFISKER INCCL A COM STK0.74%$3M243.2K
24OATLY GROUP ABSPONSORED ADS0.64%$3M541.1K
25GRWGGROWGENERATION CORPCOM0.30%$1M135.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.