SEC 13F Intelligence

Managers / Q4 2019 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$212M
Q4 2019
Positions
20
Filings on Record
26
2019–present window
Filed
Feb 14, 2020
original filing

Summary

Prentice Capital Management, LP reported $212M in U.S.-listed holdings across 20 positions for Q4 2019.

The portfolio is heavily concentrated: GPRO alone accounts for 26.0% of reported value.

Portfolio Metrics

Top-10 Concentration
+91.5%
share of reported value
Largest Position
+26.0%
Gopro

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 86.9%Other: 10.2%REIT: 3.0%
  • Common Stock · 86.9% · $184M
  • Other · 10.2% · $21M
  • REIT · 3.0% · $6M

Quarter-over-Quarter Changes full breakdown →

IssuerMoveShare ΔShares nowValue ΔValue now
GPROGOPRO INCNEW+12.67M12.67M+$55M$55M
ANFABERCROMBIE & FITCH CONEW+2.38M2.38M+$41M$41M
HOMEAT HOME GROUP INCNEW+3.92M3.92M+$22M$22M
PETQEURPETIQ INCNEW+785.2K785.2K+$20M$20M
PLCECHILDRENS PL INCNEW+251.3K251.3K+$16M$16M
REALOGY HLDGS CORPNEW+1.11M1.11M+$11M$11M
TAP/AMOLSON COORS BREWING CONEW+184.0K184.0K+$10M$10M
S7VSALLY BEAUTY HLDGS INCNEW+496.0K496.0K+$9M$9M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2019

19 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1GPROGOPRO INChistory →CL A25.96%$55M12.67M
2ANFABERCROMBIE & FITCH COhistory →CL A19.47%$41M2.38M
3HOMEAT HOME GROUP INChistory →COM10.18%$22M3.92M
4PETQEURPETIQ INChistory →COM CL A9.29%$20M785.2K
5PLCECHILDRENS PL INChistory →COM7.42%$16M251.3K
6REALOGY HLDGS CORPCOM5.05%$11M1.11M
7TAP/AMOLSON COORS BREWING COhistory →CL A4.68%$10M184.0K
8PROSHARES TRULTRAPRO SHORT S · ULTRAPRO SHT QQQ4.35%$9M448.2K
9S7VSALLY BEAUTY HLDGS INChistory →COM4.27%$9M496.0K
10GRPNCHFGROUPON INChistory →COM1.94%$4M1.72M
11SPGSIMON PPTY GROUP INC NEWhistory →COM1.79%$4M25.4K
12WW6WW INTL INChistory →COM1.33%$3M73.7K
13CWHCAMPING WORLD HLDGS INChistory →CL A1.31%$3M187.9K
14MACMACERICH COCOM0.75%$2M59.0K
15CANOPY GROWTH CORPCOM0.74%$2M74.7K
16ZYNEEURZYNERBA PHARMACEUTICALS INCCOM0.60%$1M209.6K
17TAUBMAN CTRS INCCOM0.44%$926,00029.8K
18PARTY CITY HOLDCO INCCOM0.31%$663,000283.5K
19DECKDECKERS OUTDOOR CORPCOM0.11%$240,0001.4K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.