SEC 13F Intelligence

Managers / Q1 2025 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$57M
Q1 2025
Positions
27
Filings on Record
26
2019–present window
Filed
May 15, 2025
original filing

Summary

Prentice Capital Management, LP reported $57M in U.S.-listed holdings across 27 positions for Q1 2025.

The portfolio is heavily concentrated: GRPN alone accounts for 22.4% of reported value.

Compared with Q4 2024, the fund opened 9 new positions and exited 4.

Portfolio Metrics

Turnover
+33.5%
vs prior filed quarter
Top-10 Concentration
+80.4%
share of reported value
Largest Position
+22.4%
Groupon
New / Exited
9 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 95.6%Other: 4.2%ETP: 0.3%
  • Common Stock · 95.6% · $55M
  • Other · 4.2% · $2M
  • ETP · 0.3% · $143,550

Quarter-over-Quarter Changes full breakdown →

vs Q4 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
WWAYFAIR INCNEW+150.0K150.0K+$5M$5M
AALAMERICAN AIRLS GROUP INCNEW+200.0K200.0K+$2M$2M
LYFTLYFT INCNEW+113.6K113.6K+$1M$1M
AEOAMERICAN EAGLE OUTFITTERS INNEW+106.8K106.8K+$1M$1M
DECKDECKERS OUTDOOR CORPNEW+10.0K10.0K+$1M$1M
TBCHTURTLE BEACH CORPNEW+38.3K38.3K+$547,012$547,012
ANFABERCROMBIE & FITCH CONEW+5.9K5.9K+$453,638$453,638
VSXYVICTORIAS SECRET AND CONEW+18.7K18.7K+$346,666$346,666

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2025

27 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1GRPNGROUPON INChistory →COM NEW22.35%$13M681.4K
2SNAPSNAP INChistory →CL A10.47%$6M687.6K
3WWAYFAIR INChistory →CL A8.40%$5M150.0K
4PTONPELOTON INTERACTIVE INChistory →CL A COM7.54%$4M682.7K
5KK0NEXTNAV INChistory →COMMON STOCK7.01%$4M329.5K
6JBLUJETBLUE AWYS CORPhistory →COM6.78%$4M805.0K
7BABOEING COhistory →COM5.66%$3M19.0K
8BMBLBUMBLE INChistory →COM CL A4.46%$3M587.5K
9SOFISOFI TECHNOLOGIES INChistory →COM4.06%$2M199.6K
10AALAMERICAN AIRLS GROUP INChistory →COM3.69%$2M200.0K
11CALYTOPGOLF CALLAWAY BRANDS CORPhistory →COM3.68%$2M319.4K
12HERBALIFE LTDCOM SHS3.52%$2M233.5K
13LYFTLYFT INChistory →CL A COM2.36%$1M113.6K
14AEOAMERICAN EAGLE OUTFITTERS INhistory →COM2.17%$1M106.8K
15DECKDECKERS OUTDOOR CORPhistory →COM1.95%$1M10.0K
16PENNPENN ENTERTAINMENT INCCOM0.96%$551,73533.8K
17TBCHTURTLE BEACH CORPCOM NEW0.96%$547,01238.3K
18GPROGOPRO INCCL A0.93%$530,743800.6K
19ANFABERCROMBIE & FITCH COCL A0.79%$453,6385.9K
20VSXYVICTORIAS SECRET AND COCOMMON STOCK0.61%$346,66618.7K
21OATLY GROUP ABSPONSORED ADS0.35%$202,22320.6K
22GRWGGROWGENERATION CORPCOM0.31%$180,168166.8K
23EYENATIONAL VISION HLDGS INCCOM0.25%$144,36311.3K
24MSOSADVISORSHARES TRPURE US CANNABIS0.25%$143,55055.0K
25SL2SLEEP NUMBER CORPCOM0.19%$109,60017.3K
26HYDROFARMS HLDGS GROUP INCCOM0.16%$91,70348.5K
27ADVANTAGE SOLUTIONS INCCOM CL A0.15%$84,81856.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.