SEC 13F Intelligence

Managers / Q4 2024 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$58M
Q4 2024
Positions
22
Filings on Record
26
2019–present window
Filed
Feb 14, 2025
original filing

Summary

Prentice Capital Management, LP reported $58M in U.S.-listed holdings across 22 positions for Q4 2024.

Its largest position, JBLU, represents 19.4% of the portfolio.

Compared with Q3 2024, the fund opened 3 new positions and exited 8.

Portfolio Metrics

Turnover
+40.8%
vs prior filed quarter
Top-10 Concentration
+94.4%
share of reported value
Largest Position
+19.4%
Jetblue Awys
New / Exited
3 / 8
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 95.6%Other: 4.0%ETP: 0.4%
  • Common Stock · 95.6% · $55M
  • Other · 4.0% · $2M
  • ETP · 0.4% · $209,550

Quarter-over-Quarter Changes full breakdown →

vs Q3 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
BABOEING CONEW+29.0K29.0K+$5M$5M
CALYTOPGOLF CALLAWAY BRANDS CORPNEW+319.4K319.4K+$3M$3M
EYENATIONAL VISION HLDGS INCNEW+19.2K19.2K+$200,377$200,377
JBLUJETBLUE AWYS CORPADDED+1.33M1.43M+$11M$11M
GRPNGROUPON INCADDED+581.9K781.7K+$8M$9M
TLRYEURTILRAY BRANDS INCADDED+117.8K217.8K+$113,657$289,657
LYFTLYFT INCSOLD OUT−494.2K0−$6M$0
KDPKEURIG DR PEPPER INCSOLD OUT−35.0K0−$1M$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2024

22 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1JBLUJETBLUE AWYS CORPhistory →COM19.42%$11M1.43M
2GRPNGROUPON INChistory →COM NEW16.37%$9M781.7K
3PTONPELOTON INTERACTIVE INChistory →CL A COM14.83%$9M989.3K
4KK0NEXTNAV INChistory →COMMON STOCK12.79%$7M477.0K
5BABOEING COhistory →COM8.84%$5M29.0K
6SNAPSNAP INChistory →CL A8.14%$5M438.3K
7SOFISOFI TECHNOLOGIES INChistory →COM5.30%$3M199.6K
8CALYTOPGOLF CALLAWAY BRANDS CORPhistory →COM4.33%$3M319.4K
9HERBALIFE LTDCOM SHS2.69%$2M233.5K
10UNFIUNITED NAT FOODS INChistory →COM1.69%$978,57235.8K
11BMBLBUMBLE INChistory →COM CL A1.44%$836,084102.7K
12PENNPENN ENTERTAINMENT INCCOM0.85%$495,26225.0K
13TLRYEURTILRAY BRANDS INCCOM0.50%$289,657217.8K
14GRWGGROWGENERATION CORPCOM0.49%$281,929166.8K
15HYDROFARMS HLDGS GROUP INCCOM0.49%$281,425485.2K
16OATLY GROUP ABSPONSORED ADS0.47%$272,710411.5K
17MSOSADVISORSHARES TRPURE US CANNABIS0.36%$209,55055.0K
18EYENATIONAL VISION HLDGS INCCOM0.35%$200,37719.2K
19ADVANTAGE SOLUTIONS INCCOM CL A0.29%$170,30358.3K
20COMPCOMPASS INCCL A0.15%$85,86614.7K
21GPROGOPRO INCCL A0.14%$81,88875.1K
22OLAPLEX HLDGS INCCOM0.08%$48,26427.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.