SEC 13F Intelligence

Managers / Q2 2020 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$271M
Q2 2020
Positions
20
Filings on Record
26
2019–present window
Filed
Aug 14, 2020
original filing

Summary

Prentice Capital Management, LP reported $271M in U.S.-listed holdings across 20 positions for Q2 2020.

The portfolio is heavily concentrated: GPRO alone accounts for 20.9% of reported value.

Compared with Q1 2020, the fund opened 8 new positions and exited 16.

Portfolio Metrics

Turnover
+32.7%
vs prior filed quarter
Top-10 Concentration
+86.9%
share of reported value
Largest Position
+20.9%
Gopro
New / Exited
8 / 16
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 81.7%Other: 18.0%REIT: 0.2%
  • Common Stock · 81.7% · $221M
  • Other · 18.0% · $49M
  • REIT · 0.2% · $672,000

Quarter-over-Quarter Changes full breakdown →

vs Q1 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
COTYCOTY INCNEW+2.82M2.82M+$13M$13M
TPRTAPESTRY INCNEW+871.7K871.7K+$12M$12M
SDCCQSMILEDIRECTCLUB INCNEW+1.21M1.21M+$10M$10M
BBBYEURBED BATH & BEYOND INCNEW+684.7K684.7K+$7M$7M
GU9GUESS INCNEW+459.3K459.3K+$4M$4M
UAAUNDER ARMOUR INCNEW+317.6K317.6K+$3M$3M
GRPNGROUPON INCNEW+75.5K75.5K+$1M$1M
PLAYDAVE & BUSTERS ENTMT INCNEW+64.7K64.7K+$863,000$863,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2020

19 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1GPROGOPRO INChistory →CL A20.90%$57M11.89M
2ANFABERCROMBIE & FITCH COhistory →CL A14.92%$40M3.80M
3REALOGY HLDGS CORPCOM12.36%$33M4.52M
4HOMEAT HOME GROUP INChistory →COM11.55%$31M4.82M
5PROSHARES TRULTRAPRO SHT QQQ · ULTRAPRO SHORT S5.68%$15M1.70M
6S7VSALLY BEAUTY HLDGS INChistory →COM5.43%$15M1.18M
7AEOAMERICAN EAGLE OUTFITTERS INhistory →COM4.91%$13M1.22M
8COTYCOTY INChistory →COM CL A4.65%$13M2.82M
9PETQEURPETIQ INChistory →COM CL A4.34%$12M337.7K
10TPRTAPESTRY INChistory →COM4.27%$12M871.7K
11SDCCQSMILEDIRECTCLUB INChistory →CL A COM3.54%$10M1.21M
12BBBYEURBED BATH & BEYOND INChistory →COM2.68%$7M684.7K
13GU9GUESS INChistory →COM1.64%$4M459.3K
14UAAUNDER ARMOUR INChistory →CL A1.14%$3M317.6K
15ZYNEEURZYNERBA PHARMACEUTICALS INCCOM0.53%$1M428.9K
16GRPNGROUPON INCCOM NEW0.50%$1M75.5K
17KSSKOHLS CORPCOM0.36%$972,00046.8K
18PLAYDAVE & BUSTERS ENTMT INCCOM0.32%$863,00064.7K
19MACMACERICH COCOM0.25%$672,00074.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.