SEC 13F Intelligence

Managers / Q1 2021 · view latest →

Prentice Capital Management, LP

CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560

Reported Value
$322M
Q1 2021
Positions
23
Filings on Record
26
2019–present window
Filed
May 17, 2021
original filing

Summary

Prentice Capital Management, LP reported $322M in U.S.-listed holdings across 23 positions for Q1 2021.

The portfolio is heavily concentrated: GPRO alone accounts for 21.9% of reported value.

Compared with Q4 2020, the fund opened 7 new positions and exited 11.

Portfolio Metrics

Turnover
+24.5%
vs prior filed quarter
Top-10 Concentration
+86.0%
share of reported value
Largest Position
+21.9%
Gopro
New / Exited
7 / 11
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $212MQ4 ’19Q1 ’20: $211MQ2 ’20: $271MQ3 ’20: $263MQ4 ’20: $371MQ4 ’20Q1 ’21: $322MQ2 ’21: $419MQ3 ’21: $396MQ4 ’21: $462MQ4 ’21Q1 ’22: $422MQ2 ’22: $245MQ3 ’22: $135MQ4 ’22: $92MQ4 ’22Q1 ’23: $47MQ2 ’23: $31MQ3 ’23: $33MQ4 ’23: $43MQ4 ’23Q1 ’24: $42MQ2 ’24: $43MQ3 ’24: $45MQ4 ’24: $58MQ4 ’24Q1 ’25: $57MQ2 ’25: $60MQ3 ’25: $65MQ4 ’25: $63MQ4 ’25Q1 ’26: $46Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 77.9%Other: 22.1%
  • Common Stock · 77.9% · $251M
  • Other · 22.1% · $71M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
PARAAVIACOMCBS INCNEW+300.4K300.4K+$14M$14M
HOGHARLEY DAVIDSON INCNEW+96.5K96.5K+$4M$4M
BFLYBUTTERFLY NETWORK INCNEW+131.9K131.9K+$2M$2M
JETBLUE AWYS CORPNEW+70.2K70.2K+$1M$1M
SPRING VY ACQUISITION CORPNEW+100.0K100.0K+$1M$1M
CCXGBPCHURCHILL CAP CORP IINEW+59.1K59.1K+$591,000$591,000
TRIPTRIPADVISOR INCNEW+5.5K5.5K+$295,000$295,000
HN9HANESBRANDS INCADDED+772.2K933.1K+$16M$18M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2021

23 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1GPROGOPRO INChistory →CL A21.86%$70M6.05M
2COTYCOTY INChistory →COM CL A14.70%$47M5.25M
3ADVANTAGE SOLUTIONS INCCOM CLA A14.17%$46M3.86M
4GRPNGROUPON INChistory →COM NEW8.72%$28M555.4K
5HN9HANESBRANDS INChistory →COM5.70%$18M933.1K
6S7VSALLY BEAUTY HLDGS INChistory →COM4.98%$16M795.7K
7REALOGY HLDGS CORPCOM4.42%$14M939.6K
8PARAAVIACOMCBS INChistory →CL A4.21%$14M300.4K
9LVSLAS VEGAS SANDS CORPhistory →COM3.69%$12M195.5K
10MGMMGM RESORTS INTERNATIONALhistory →COM3.52%$11M298.4K
11IMNMIMMUNOME INChistory →COM3.49%$11M332.0K
12NORWEGIAN CRUISE LINE HLDG LSH2.76%$9M322.2K
13CCL1EURCARNIVAL CORPhistory →UNIT 99/99/99991.72%$6M208.0K
14UNFIUNITED NAT FOODS INChistory →COMP1.62%$5M158.0K
15HOGHARLEY DAVIDSON INChistory →COM1.20%$4M96.5K
16SPAQUSDFISKER INChistory →CL A COM STK1.07%$3M200.3K
17BFLYBUTTERFLY NETWORK INCCOM CL A0.69%$2M131.9K
18JETBLUE AWYS CORPCOM0.44%$1M70.2K
19JIHJUNIPER INDL HLDGS INCCOM CL A0.38%$1M97.9K
20SPRING VY ACQUISITION CORPCL A0.31%$1M100.0K
21CCXGBPCHURCHILL CAP CORP IICL A0.18%$591,00059.1K
22TRIPTRIPADVISOR INCCOM0.09%$295,0005.5K
23GU9GUESS INCCOM0.06%$200,0008.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$46M23May 15, 202613F-HRchanges · EDGAR ↗
Q4 2025$63M25Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$65M18Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$60M31Aug 14, 202513F-HRchanges · EDGAR ↗
Q1 2025$57M27May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$58M22Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$45M27Nov 14, 202413F-HRchanges · EDGAR ↗
Q2 2024$43M22Aug 14, 202413F-HRchanges · EDGAR ↗
Q1 2024$42M21May 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$43M21Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$33M20Nov 14, 202313F-HRchanges · EDGAR ↗
Q2 2023$31M21Aug 14, 202313F-HRchanges · EDGAR ↗
Q1 2023$47M24May 16, 202313F-HRchanges · EDGAR ↗
Q4 2022$92M26Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$135M22Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$245M20Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$422M26May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$462M19Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$396M25Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$419M24Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$322M23May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$371M27Feb 12, 202113F-HRchanges · EDGAR ↗
Q3 2020$263M21Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$271M20Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$211M28May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$212M20Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.