SEC 13F Intelligence

Prentice Capital Management, LP / HOG

Prentice Capital Management, LP’s Harley Davidson Inc Position

Does Prentice Capital Management, LP own Harley Davidson Inc (HOG)? Not currently — the last reported position was 50.0K shares worth $1M in Q2 2025; the fund’s latest 13F (Q1 2026) no longer reports it.

Position Value
$1M
Q2 2025
Shares
50.0K
% of Portfolio
+1.97%
Quarters Held
11
position exited

Position History HOG

Reported value by quarter
Q1 ’21: $4MQ1 ’21Q2 ’21: $17MQ3 ’21: $13MQ3 ’21Q4 ’21: $15MQ1 ’22: $19MQ1 ’22Q2 ’22: $12MQ3 ’22: $4MQ3 ’22Q4 ’22: $3MQ4 ’23: $1MQ4 ’23Q1 ’24: $2MQ2 ’25: $1MQ2 ’25filingsflow.com
QuarterSharesValue% of Portfolio
Q2 202550.0K$1M+1.97%
Q1 202453.3K$2M+5.54%
Q4 202335.8K$1M+3.06%
Q4 202281.8K$3M+3.71%
Q3 2022127.0K$4M+3.29%
Q2 2022363.6K$12M+4.70%
Q1 2022485.2K$19M+4.53%
Q4 2021402.7K$15M+3.29%
Q3 2021368.1K$13M+3.41%
Q2 2021368.1K$17M+4.03%
Q1 202196.5K$4M+1.20%

Common-stock position only; options are excluded. Quarters where the fund filed no 13F or reported no position are absent. See Prentice Capital Management, LP’s full portfolio or all institutional holders of HOG.