Managers / Q4 2021 · view latest →
Prentice Capital Management, LP
CIK 0001326150 · 100 WEST PUTNAM AVENUE, SLAGLE HOUSE, GREENWICH, CT, 06830 · (212) 756-3560
Summary
Prentice Capital Management, LP reported $462M in U.S.-listed holdings across 19 positions for Q4 2021.
Its largest position, COTY, represents 17.1% of the portfolio.
Compared with Q3 2021, the fund opened 3 new positions and exited 9.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 84.3% · $389M
- Other · 15.7% · $72M
Quarter-over-Quarter Changes full breakdown →
vs Q3 2021 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| LYFTLYFT INC | NEW | +525.8K | 525.8K | +$22M | $22M |
| SPAQUSDFISKER INC | NEW | +1.26M | 1.26M | +$20M | $20M |
| UBERUBER TECHNOLOGIES INC | NEW | +422.2K | 422.2K | +$18M | $18M |
| WW6WW INTL INC | ADDED | +706.5K | 816.4K | +$11M | $13M |
| ROYAL CARIBBEAN GROUP | ADDED | +116.7K | 144.2K | +$9M | $11M |
| CCL1EURCARNIVAL CORP | ADDED | +762.3K | 1.44M | +$12M | $29M |
| MGMMGM RESORTS INTERNATIONAL | SOLD OUT | −312.7K | 0 | −$13M | $0 |
| WYNNWYNN RESORTS LTD | SOLD OUT | −150.0K | 0 | −$13M | $0 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q4 2021
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | COTYCOTY INChistory → | COM CL A | 17.12% | $79M | 7.53M |
| 2 | GPROGOPRO INChistory → | CL A | 16.00% | $74M | 7.17M |
| 3 | GRPNGROUPON INChistory → | COM NEW | 9.42% | $44M | 1.88M |
| 4 | CCL1EURCARNIVAL CORPhistory → | UNIT 99/99/9999 | 6.28% | $29M | 1.44M |
| 5 | ADVANTAGE SOLUTIONS INC | COM CLA A | 5.78% | $27M | 3.33M |
| 6 | JETBLUE AWYS CORP | COM | 5.55% | $26M | 1.80M |
| 7 | LYFTLYFT INChistory → | CL A COM | 4.86% | $22M | 525.8K |
| 8 | HN9HANESBRANDS INChistory → | COM | 4.52% | $21M | 1.25M |
| 9 | SPAQUSDFISKER INChistory → | CL A COM STK | 4.30% | $20M | 1.26M |
| 10 | UBERUBER TECHNOLOGIES INChistory → | COM | 3.83% | $18M | 422.2K |
| 11 | LVSLAS VEGAS SANDS CORPhistory → | COM | 3.68% | $17M | 451.8K |
| 12 | HOGHARLEY DAVIDSON INChistory → | COM | 3.29% | $15M | 402.7K |
| 13 | WW6WW INTL INChistory → | COM | 2.85% | $13M | 816.4K |
| 14 | ROYAL CARIBBEAN GROUP | COM | 2.40% | $11M | 144.2K |
| 15 | EVLVEVOLV TECHNOLOGIES HLDNGS INhistory → | COM CL A | 2.30% | $11M | 2.39M |
| 16 | IMNMIMMUNOME INChistory → | COM | 2.26% | $10M | 806.5K |
| 17 | TRIPTRIPADVISOR INChistory → | COM | 1.95% | $9M | 330.7K |
| 18 | NORWEGIAN CRUISE LINE HLDG L | SH | 1.93% | $9M | 430.3K |
| 19 | UALUNITED AIRLS HLDGS INChistory → | COM | 1.65% | $8M | 173.7K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $46M | 23 | May 15, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $63M | 25 | Feb 17, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $65M | 18 | Nov 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $60M | 31 | Aug 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $57M | 27 | May 15, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $58M | 22 | Feb 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $45M | 27 | Nov 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $43M | 22 | Aug 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $42M | 21 | May 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $43M | 21 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $33M | 20 | Nov 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $31M | 21 | Aug 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $47M | 24 | May 16, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $92M | 26 | Feb 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $135M | 22 | Nov 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $245M | 20 | Aug 15, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $422M | 26 | May 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $462M | 19 | Feb 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2021 | $396M | 25 | Nov 15, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $419M | 24 | Aug 16, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $322M | 23 | May 17, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | $371M | 27 | Feb 12, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $263M | 21 | Nov 16, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $271M | 20 | Aug 14, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $211M | 28 | May 15, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $212M | 20 | Feb 14, 2020 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.