SEC 13F Intelligence

Managers / Q3 2023 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$221M
Q3 2023
Positions
97
Filings on Record
23
2019–present window
Filed
Oct 16, 2023
original filing

Summary

Prentice Wealth Management LLC reported $221M in U.S.-listed holdings across 97 positions for Q3 2023.

Its largest position, Vanguard Index Fds, represents 18.0% of the portfolio.

Compared with Q2 2023, the fund opened 5 new positions and exited 4.

Portfolio Metrics

Turnover
+11.5%
vs prior filed quarter
Top-10 Concentration
+65.4%
share of reported value
Largest Position
+18.0%
Vanguard Index Fds
New / Exited
5 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 79.3%Common Stock: 20.3%Other: 0.4%
  • ETP · 79.3% · $176M
  • Common Stock · 20.3% · $45M
  • Other · 0.4% · $857,569

Quarter-over-Quarter Changes full breakdown →

vs Q2 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
VANGUARD WHITEHALL FDSNEW+71.3K71.3K+$7M$7M
J P MORGAN EXCHANGE TRADED FNEW+6.7K6.7K+$338,492$338,492
SELECT SECTOR SPDR TRNEW+1.4K1.4K+$232,617$232,617
SPDR SER TRNEW+9.3K9.3K+$222,717$222,717
AMGNAMGEN INCNEW+812812+$218,233$218,233
INVESCO EXCHANGE TRADED FD TADDED+93.3K104.5K+$7M$8M
BLACKROCK ETF TRUST IIADDED+45.9K55.7K+$925,351$1M
LEGG MASON ETF INVTSOLD OUT−11.0K0−$257,013$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2023

45 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT17.96%$40M187.2K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF13.41%$30M451.0K
3ISHARES TRCORE US AGGBD ET11.38%$25M268.0K
4VANGUARD WHITEHALL FDSHIGH DIV YLD · INTL HIGH ETF6.63%$15M189.3K
5FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP5.78%$13M569.2K
6INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.71%$8M104.5K
7VANGUARD SPECIALIZED FUNDSDIV APP ETF3.39%$8M48.3K
8SPDR SER TRPORTFLI TIPS ETF · PORTFOLI S&P15003.18%$7M267.9K
9SSGA ACTIVE ETF TRBLACKSTONE SENR3.09%$7M163.2K
10COLUMBIA ETF TR IDIVERSIFID FXD3.03%$7M398.8K
11J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM2.90%$6M119.8K
12XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-UTILS · INDL1.42%$3M71.9K
13MSFTMICROSOFT CORPhistory →COM1.39%$3M9.7K
14DBX ETF TRXTRCKR MSCI US1.34%$3M74.8K
15AAPLAPPLE INCCOM0.86%$2M11.1K
16EXMOCEXXON MOBIL CORPCOM0.78%$2M14.6K
17GSGOLDMAN SACHS GROUP INCCOM0.77%$2M5.3K
18BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.68%$1M4.3K
19JPMJPMORGAN CHASE & COCOM0.65%$1M9.9K
20A4SAMERIPRISE FINL INCCOM0.54%$1M3.6K
21AMZNAMAZON COM INCCOM0.54%$1M9.4K
22SCHWAB STRATEGIC TRUS MID-CAP ETF0.53%$1M17.4K
23UNHUNITEDHEALTH GROUP INCCOM0.53%$1M2.3K
24BLACKROCK ETF TRUST IIHIGH YLD MUNI IN0.51%$1M55.7K
25MAMASTERCARD INCORPORATEDCL A0.48%$1M2.7K
26VVISA INCCOM CL A0.46%$1M4.4K
27COSTCOSTCO WHSL CORP NEWCOM0.44%$964,3871.7K
28NEENEXTERA ENERGY INCCOM0.43%$959,89416.8K
29GOOGLALPHABET INCCAP STK CL A0.42%$934,3407.1K
30RTXRTX CORPORATIONCOM0.42%$923,95112.8K
31NVDANVIDIA CORPORATIONCOM0.41%$909,1292.1K
32CB1ACONSTELLATION BRANDS INCCL A0.39%$860,8053.4K
33ABBVABBVIE INCCOM0.37%$821,7685.5K
34MRKMERCK & CO INCCOM0.37%$811,6587.9K
35WMTWALMART INCCOM0.36%$801,7295.0K
36LLYELI LILLY & COCOM0.33%$730,4971.4K
37JNJJOHNSON & JOHNSONCOM0.31%$687,3254.4K
38IBMINTERNATIONAL BUSINESS MACHSCOM0.31%$686,4884.9K
39BXBLACKSTONE INCCOM0.30%$663,9476.2K
40CVSCVS HEALTH CORPCOM0.30%$653,5579.4K
41ORCLORACLE CORPCOM0.25%$557,2455.3K
42ADBEADOBE INCCOM0.25%$546,1031.1K
43DHRDANAHER CORPORATIONCOM0.24%$542,3472.2K
44PEPPEPSICO INCCOM0.24%$530,1783.1K
45HDHOME DEPOT INCCOM0.24%$527,8741.7K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.