SEC 13F Intelligence

Managers / Q2 2023 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$221M
Q2 2023
Positions
96
Filings on Record
23
2019–present window
Filed
Jul 6, 2023
original filing

Summary

Prentice Wealth Management LLC reported $221M in U.S.-listed holdings across 96 positions for Q2 2023.

The portfolio is heavily concentrated: Vanguard Index Fds alone accounts for 22.0% of reported value.

Compared with Q1 2023, the fund opened 5 new positions and exited 5.

Portfolio Metrics

Turnover
+2.1%
vs prior filed quarter
Top-10 Concentration
+65.8%
share of reported value
Largest Position
+22.0%
Vanguard Index Fds
New / Exited
5 / 5
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 78.2%Common Stock: 21.4%Other: 0.4%
  • ETP · 78.2% · $172M
  • Common Stock · 21.4% · $47M
  • Other · 0.4% · $882,234

Quarter-over-Quarter Changes full breakdown →

vs Q1 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ORCLORACLE CORPNEW+5.3K5.3K+$625,699$625,699
AMDADVANCED MICRO DEVICES INCNEW+3.8K3.8K+$427,163$427,163
NFLXNETFLIX INCNEW+831831+$366,047$366,047
UPBDUPBOUND GROUP INCNEW+7.0K7.0K+$217,256$217,256
BLACKROCK ETF TRUST IINEW+9.8K9.8K+$213,694$213,694
INTCINTEL CORPSOLD OUT−11.5K0−$375,705$0
J P MORGAN EXCHANGE TRADED FSOLD OUT−7.2K0−$363,874$0
UNPUNION PAC CORPSOLD OUT−1.6K0−$316,582$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2023

44 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT22.00%$49M220.2K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF13.40%$30M428.6K
3ISHARES TRCORE US AGGBD ET · 7-10 YR TRSY BD8.31%$18M187.1K
4FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP5.69%$13M551.1K
5J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · INCOME ETF5.59%$12M247.0K
6XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-INDS · SBI INT-UTILS4.51%$10M246.8K
7VANGUARD SPECIALIZED FUNDSDIV APP ETF3.47%$8M47.1K
8SPDR SER TRPORTFLI TIPS ETF · PORTFOLI S&P15003.19%$7M256.6K
9VANGUARD WHITEHALL FDSINTL HIGH ETF3.18%$7M110.9K
10COLUMBIA ETF TR IDIVERSIFID FXD3.04%$7M381.3K
11SSGA ACTIVE ETF TRBLACKSTONE SENR3.03%$7M159.6K
12MSFTMICROSOFT CORPhistory →COM1.52%$3M9.8K
13DBX ETF TRXTRCKR MSCI US1.33%$3M72.3K
14AAPLAPPLE INCCOM0.97%$2M11.1K
15GSGOLDMAN SACHS GROUP INCCOM0.77%$2M5.3K
16EXMOCEXXON MOBIL CORPCOM0.77%$2M15.9K
17JPMJPMORGAN CHASE & COCOM0.67%$1M10.2K
18BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.66%$1M4.3K
19RTXRAYTHEON TECHNOLOGIES CORPCOM0.59%$1M13.3K
20AMZNAMAZON COM INCCOM0.58%$1M9.7K
21NEENEXTERA ENERGY INCCOM0.57%$1M17.0K
22A4SAMERIPRISE FINL INCCOM0.56%$1M3.7K
23SCHWAB STRATEGIC TRUS MID-CAP ETF0.55%$1M16.9K
24UNHUNITEDHEALTH GROUP INCCOM0.51%$1M2.4K
25MAMASTERCARD INCORPORATEDCL A0.48%$1M2.7K
26VVISA INCCOM CL A0.48%$1M4.4K
27INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH0.42%$918,48411.3K
28COSTCOSTCO WHSL CORP NEWCOM0.42%$916,8611.7K
29MRKMERCK & CO INCCOM0.41%$898,0807.8K
30NVDANVIDIA CORPORATIONCOM0.40%$877,7672.1K
31CB1ACONSTELLATION BRANDS INCCL A0.40%$873,7623.5K
32WMTWALMART INCCOM0.36%$787,6295.0K
33ABBVABBVIE INCCOM0.33%$738,7255.5K
34JNJJOHNSON & JOHNSONCOM0.33%$726,9644.4K
35GOOGLALPHABET INCCAP STK CL A0.33%$723,4676.0K
36CVSCVS HEALTH CORPCOM0.30%$659,8189.5K
37IBMINTERNATIONAL BUSINESS MACHSCOM0.30%$659,3214.9K
38LLYLILLY ELI & COCOM0.29%$638,2821.4K
39ORCLORACLE CORPCOM0.28%$625,6995.3K
40BXBLACKSTONE INCCOM0.26%$583,1286.3K
41PEPPEPSICO INCCOM0.26%$573,6263.1K
42HDHOME DEPOT INCCOM0.25%$541,4461.7K
43PGPROCTER AND GAMBLE COCOM0.24%$529,8763.5K
44ADBEADOBE SYSTEMS INCORPORATEDCOM0.24%$526,6421.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.