SEC 13F Intelligence

Managers / Q2 2021 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$195M
Q2 2021
Positions
340
Filings on Record
23
2019–present window
Filed
Aug 11, 2021
original filing

Summary

Prentice Wealth Management LLC reported $195M in U.S.-listed holdings across 340 positions for Q2 2021.

The portfolio is heavily concentrated: Vanguard Index Fds alone accounts for 23.0% of reported value.

Portfolio Metrics

Top-10 Concentration
+67.6%
share of reported value
Largest Position
+23.0%
Vanguard Index Fds

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 76.6%Common Stock: 22.6%Other: 0.5%REIT: 0.2%PUBLIC: 0.1%Other: 0.0%
  • ETP · 76.6% · $149M
  • Common Stock · 22.6% · $44M
  • Other · 0.5% · $1M
  • REIT · 0.2% · $331,000
  • PUBLIC · 0.1% · $160,000
  • Other · 0.0% · $14,000

Quarter-over-Quarter Changes full breakdown →

IssuerMoveShare ΔShares nowValue ΔValue now
VANGUARD INDEX FDSNEW+200.9K200.9K+$45M$45M
VANGUARD INTL EQUITY INDEX FNEW+147.5K147.5K+$15M$15M
COLUMBIA ETF TR INEW+497.8K497.8K+$11M$11M
FRANKLIN TEMPLETON ETF TRNEW+400.7K400.7K+$11M$11M
SPDR SER TRNEW+339.9K339.9K+$11M$11M
SSGA ACTIVE ETF TRNEW+224.4K224.4K+$10M$10M
VANGUARD SCOTTSDALE FDSNEW+123.3K123.3K+$9M$9M
SELECT SECTOR SPDR TRNEW+179.9K179.9K+$8M$8M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2021

45 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT22.98%$45M200.9K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF11.40%$22M275.2K
3SPDR SER TRPORTFLI TIPS ETF · PORTFOLI S&P1500 · PORTFLI HIGH YLD6.30%$12M379.6K
4FRANKLIN TEMPLETON ETF TRLIBERTY HI YLD · LIBERTYQ GBL6.12%$12M437.6K
5COLUMBIA ETF TR IDIVERSIFID FXD5.51%$11M497.8K
6SSGA ACTIVE ETF TRBLACKSTONE SENR5.33%$10M224.4K
7SELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-INDS4.43%$9M186.3K
8VANGUARD SCOTTSDALE FDSVNG RUS1000VAL4.41%$9M123.3K
9VANGUARD SPECIALIZED FUNDSDIV APP ETF2.97%$6M37.4K
10VANGUARD WHITEHALL FDSEMERG MKT BD ETF2.32%$5M56.6K
11MSFTMICROSOFT CORPhistory →COM1.80%$4M13.0K
12DBX ETF TRXTRCKR MSCI US1.30%$3M64.3K
13GSGOLDMAN SACHS GROUP INChistory →COM1.03%$2M5.3K
14JPMJPMORGAN CHASE & COCOM0.69%$1M8.6K
15AMZNAMAZON COM INCCOM0.68%$1M387
16NEENEXTERA ENERGY INCCOM0.50%$968,00013.2K
17A4SAMERIPRISE FINL INCCOM0.49%$964,0003.9K
18AAPLAPPLE INCCOM0.47%$911,0006.7K
19CVSCVS HEALTH CORPCOM0.46%$904,00010.8K
20PYPLPAYPAL HLDGS INCCOM0.46%$901,0003.1K
21CB1ACONSTELLATION BRANDS INCCL A0.44%$861,0003.7K
22IBMINTERNATIONAL BUSINESS MACHSCOM0.43%$830,0005.7K
23UNHUNITEDHEALTH GROUP INCCOM0.42%$823,0002.1K
24J P MORGAN EXCHANGE-TRADED FULTRA SHRT INC0.42%$819,00016.1K
25FRANKLIN ETF TRLIBERTY SHRT ETF0.41%$798,0008.4K
26EXMOCEXXON MOBIL CORPCOM0.35%$682,00010.8K
27DYHTARGET CORPCOM0.34%$670,0002.8K
28JECUSDJACOBS ENGR GROUP INCCOM0.34%$658,0004.9K
29VVISA INCCOM CL A0.31%$601,0002.6K
30ALSALLSTATE CORPCOM0.30%$588,0004.5K
31HONGBPHONEYWELL INTL INCCOM0.30%$587,0002.7K
32GOOGLALPHABET INCCAP STK CL A0.28%$549,000225
33BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.28%$537,0001.9K
34METAFACEBOOK INCCL A0.26%$513,0001.5K
35TRVCCITIGROUP INCCOM NEW0.26%$504,0007.1K
36DISDISNEY WALT COCOM0.26%$499,0002.8K
37BALLBALL CORPCOM0.26%$498,0006.1K
38NVDANVIDIA CORPORATIONCOM0.25%$490,000612
39ABBVABBVIE INCCOM0.24%$477,0004.2K
40ZSZSCALER INCCOM0.24%$462,0002.1K
41JNJJOHNSON & JOHNSONCOM0.23%$456,0002.8K
42LOWLOWES COS INCCOM0.23%$452,0002.3K
43PSXPHILLIPS 66COM0.23%$448,0005.2K
44MAMASTERCARD INCORPORATEDCL A0.22%$438,0001.2K
45BXBLACKSTONE GROUP INCCOM0.22%$434,0004.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.