SEC 13F Intelligence

Managers / Q1 2023 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$210M
Q1 2023
Positions
96
Filings on Record
23
2019–present window
Filed
Apr 14, 2023
original filing

Summary

Prentice Wealth Management LLC reported $210M in U.S.-listed holdings across 96 positions for Q1 2023.

The portfolio is heavily concentrated: Vanguard Index Fds alone accounts for 21.7% of reported value.

Compared with Q4 2022, the fund opened 5 new positions and exited 2.

Portfolio Metrics

Turnover
+2.0%
vs prior filed quarter
Top-10 Concentration
+74.3%
share of reported value
Largest Position
+21.7%
Vanguard Index Fds
New / Exited
5 / 2
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 79.6%Common Stock: 20.1%Other: 0.4%
  • ETP · 79.6% · $167M
  • Common Stock · 20.1% · $42M
  • Other · 0.4% · $739,320

Quarter-over-Quarter Changes full breakdown →

vs Q4 2022 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
XLUSELECT SECTOR SPDR TRNEW+8.6K8.6K+$585,451$585,451
ISHARES TRNEW+5.7K5.7K+$561,118$561,118
LINDE PLCNEW+1.0K1.0K+$372,146$372,146
TSLATESLA INCNEW+1.3K1.3K+$259,947$259,947
BKNGBOOKING HOLDINGS INCNEW+9191+$241,369$241,369
COSTCOSTCO WHSL CORP NEWADDED+9671.6K+$504,938$781,577
SPDR SER TRSOLD OUT−5.2K0−$467,910$0
LINDE PLCSOLD OUT−9890−$322,592$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2023

85 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT21.65%$45M222.4K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF13.30%$28M418.9K
3ISHARES TRCORE US AGGBD ET · 7-10 YR TRSY BD · CORE S&P500 ETF · 3 7 YR TREAS BD8.76%$18M181.9K
4J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · INCOME ETF · ULTRA SHRT INC6.04%$13M252.6K
5FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP5.99%$13M548.9K
6XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-INDS · SBI INT-UTILS · SBI MATERIALS4.72%$10M241.9K
7SPDR SER TRPORTFLI TIPS ETF · PORTFOLI S&P15003.94%$8M292.6K
8SSGA ACTIVE ETF TRBLACKSTONE SENR3.44%$7M173.7K
9VANGUARD SPECIALIZED FUNDSDIV APP ETF3.25%$7M44.2K
10VANGUARD WHITEHALL FDSINTL HIGH ETF3.20%$7M108.3K
11COLUMBIA ETF TR IDIVERSIFID FXD3.12%$7M366.0K
12MSFTMICROSOFT CORPhistory →COM1.38%$3M10.0K
13DBX ETF TRXTRCKR MSCI US1.22%$3M68.2K
14GSGOLDMAN SACHS GROUP INCCOM0.82%$2M5.3K
15EXMOCEXXON MOBIL CORPCOM0.80%$2M15.3K
16NEENEXTERA ENERGY INCCOM0.64%$1M17.3K
17JPMJPMORGAN CHASE & COCOM0.62%$1M10.0K
18RTXRAYTHEON TECHNOLOGIES CORPCOM0.60%$1M12.9K
19BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.60%$1M4.0K
20AAPLAPPLE INCCOM0.57%$1M7.3K
21A4SAMERIPRISE FINL INCCOM0.55%$1M3.7K
22UNHUNITEDHEALTH GROUP INCCOM0.50%$1M2.2K
23AMZNAMAZON COM INCCOM0.48%$1M9.7K
24VVISA INCCOM CL A0.46%$971,9584.3K
25SCHWAB STRATEGIC TRUS MID-CAP ETF0.45%$935,65213.8K
26MAMASTERCARD INCORPORATEDCL A0.44%$928,8762.6K
27GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.42%$880,0558.5K
28NVDANVIDIA CORPORATIONCOM0.41%$853,5873.1K
29MRKMERCK & CO INCCOM0.40%$841,7587.9K
30CB1ACONSTELLATION BRANDS INCCL A0.40%$833,3083.7K
31CVSCVS HEALTH CORPCOM0.40%$831,57311.2K
32COSTCOSTCO WHSL CORP NEWCOM0.37%$781,5771.6K
33ABBVABBVIE INCCOM0.37%$768,9604.8K
34INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH0.32%$679,9118.7K
35IBMINTERNATIONAL BUSINESS MACHSCOM0.32%$677,1955.2K
36WMTWALMART INCCOM0.31%$648,7804.4K
37JNJJOHNSON & JOHNSONCOM0.29%$599,3853.9K
38DHRDANAHER CORPORATIONCOM0.27%$558,7732.2K
39BXBLACKSTONE INCCOM0.25%$531,7566.1K
40JJACOBS SOLUTIONS INCCOM0.25%$524,8004.5K
41LLYLILLY ELI & COCOM0.25%$520,6251.5K
42CSCOCISCO SYS INCCOM0.23%$481,4539.2K
43QCOMQUALCOMM INCCOM0.22%$471,2813.7K
44PGPROCTER AND GAMBLE COCOM0.22%$468,3743.1K
45HDHOME DEPOT INCCOM0.22%$465,6991.6K
46METAMETA PLATFORMS INCCL A0.22%$465,2082.2K
47PEPPEPSICO INCCOM0.22%$462,8602.5K
48LMTLOCKHEED MARTIN CORPCOM0.22%$459,494972
49NKENIKE INCCL B0.22%$454,3813.7K
50CRMSALESFORCE INCCOM0.21%$445,5092.2K
51HONGBPHONEYWELL INTL INCCOM0.21%$438,6202.3K
52MCDMCDONALDS CORPCOM0.21%$438,4281.6K
53ADBEADOBE SYSTEMS INCORPORATEDCOM0.21%$430,0731.1K
54ALSALLSTATE CORPCOM0.20%$420,9673.8K
55KOCOCA COLA COCOM0.20%$418,9516.8K
56DISDISNEY WALT COCOM0.20%$418,5434.2K
57TXNTEXAS INSTRS INCCOM0.19%$394,1552.1K
58DYHTARGET CORPCOM0.19%$391,0522.4K
59LEGG MASON ETF INVTWESTN AST SHRT0.19%$389,19016.5K
60ABTABBOTT LABSCOM0.19%$389,1423.8K
61CMCSACOMCAST CORP NEWCL A0.18%$383,87710.1K
62BMYBRISTOL-MYERS SQUIBB COCOM0.18%$376,5615.4K
63INTCINTEL CORPCOM0.18%$375,70511.5K
64LINDE PLCSHS0.18%$372,1461.0K
65BACBANK AMERICA CORPCOM0.17%$355,32612.4K
66TMOTHERMO FISHER SCIENTIFIC INCCOM0.17%$353,891614
67AVGOBROADCOM INCCOM0.16%$343,865536
68BACVERIZON COMMUNICATIONS INCCOM0.16%$338,4998.7K
69ACCENTURE PLC IRELANDSHS CLASS A0.16%$333,2541.2K
70PFEPFIZER INCCOM0.16%$332,5208.2K
71LOWLOWES COS INCCOM0.15%$317,5521.6K
72UNPUNION PAC CORPCOM0.15%$316,5821.6K
73BALLBALL CORPCOM0.14%$302,4995.5K
74MDLZMONDELEZ INTL INCCL A0.14%$300,6334.3K
754I1PHILIP MORRIS INTL INCCOM0.14%$284,0672.9K
76CHVCHEVRON CORP NEWCOM0.13%$264,3191.6K
77WFCWELLS FARGO CO NEWCOM0.13%$262,2217.0K
78TSLATESLA INCCOM0.12%$259,9471.3K
79TRVCCITIGROUP INCCOM NEW0.12%$250,2055.3K
80MTBM & T BK CORPCOM0.12%$244,5212.0K
81BKNGBOOKING HOLDINGS INCCOM0.12%$241,36991
82ZSZSCALER INCCOM0.11%$231,7912.0K
83BENFRANKLIN RESOURCES INCCOM0.10%$217,8108.1K
84AMGNAMGEN INCCOM0.10%$209,597867
85TRITIUM DCFC LIMITEDORDINARY SHARES0.02%$33,92026.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.