SEC 13F Intelligence

Managers / Q3 2024 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$337M
Q3 2024
Positions
108
Filings on Record
23
2019–present window
Filed
Oct 7, 2024
original filing

Summary

Prentice Wealth Management LLC reported $337M in U.S.-listed holdings across 108 positions for Q3 2024.

Its largest position, Vanguard Index Fds, represents 17.2% of the portfolio.

Compared with Q2 2024, the fund opened 3 new positions and exited 0.

Portfolio Metrics

Turnover
+0.7%
vs prior filed quarter
Top-10 Concentration
+61.6%
share of reported value
Largest Position
+17.2%
Vanguard Index Fds

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 79.8%Common Stock: 19.8%Other: 0.4%
  • ETP · 79.8% · $269M
  • Common Stock · 19.8% · $67M
  • Other · 0.4% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q2 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
GE AEROSPACENEW+2.3K2.3K+$434,865$434,865
CATCATERPILLAR INCNEW+1.1K1.1K+$426,712$426,712
VANGUARD INDEX FDSNEW+389389+$205,264$205,264
AVGOBROADCOM INCADDED+5.6K6.4K−$42,998$1M
INTUINTUITADDED+342708+$199,129$439,668
AMGNAMGEN INCADDED+7331.6K+$244,742$518,768
QCOMQUALCOMM INCADDED+1.1K2.8K+$145,102$469,168
4I1PHILIP MORRIS INTL INCTRIMMED−2.1K1.7K−$174,472$202,374

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2024

43 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT17.24%$58M205.1K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF13.27%$45M547.1K
3ISHARES TRCORE US AGGBD ET9.99%$34M332.1K
4VANGUARD WHITEHALL FDSHIGH DIV YLD · INTL HIGH ETF6.45%$22M231.5K
5FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP5.16%$17M711.3K
6J P MORGAN EXCHANGE TRADED FINCOME ETF · HIGH YIELD MUNI · MUNICIPAL ETF5.01%$17M347.4K
7SPDR SER TRPORTFLI TIPS ETF · NUVEEN BLOOMBERG · PORTFOLI S&P15004.65%$16M573.5K
8INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.74%$13M123.0K
9VANGUARD SPECIALIZED FUNDSDIV APP ETF2.96%$10M50.4K
10COLUMBIA ETF TR IDIVERSIFID FXD2.84%$10M517.2K
11SSGA ACTIVE ETF TRBLACKSTONE SENR2.51%$8M202.0K
12BLACKROCK ETF TRUST IIHIGH YLD MUNI IN1.94%$7M281.2K
13DBX ETF TRXTRCKR MSCI US1.35%$5M85.0K
14MSFTMICROSOFT CORPhistory →COM1.33%$4M10.4K
15XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-UTILS1.11%$4M75.4K
16AAPLAPPLE INCCOM0.81%$3M11.6K
17GSGOLDMAN SACHS GROUP INCCOM0.72%$2M4.9K
18SCHWAB STRATEGIC TRUS MID-CAP ETF0.67%$2M27.0K
19JPMJPMORGAN CHASE & CO.COM0.63%$2M10.1K
20BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.61%$2M4.4K
21NVDANVIDIA CORPORATIONCOM0.56%$2M15.4K
22EXMOCEXXON MOBIL CORPCOM0.53%$2M15.3K
23AMZNAMAZON COM INCCOM0.52%$2M9.5K
24A4SAMERIPRISE FINL INCCOM0.51%$2M3.6K
25NEENEXTERA ENERGY INCCOM0.45%$2M18.1K
26COSTCOSTCO WHSL CORP NEWCOM0.45%$2M1.7K
27UNHUNITEDHEALTH GROUP INCCOM0.44%$1M2.5K
28MAMASTERCARD INCORPORATEDCL A0.41%$1M2.8K
29VVISA INCCOM CL A0.40%$1M5.0K
30RTXRTX CORPORATIONCOM0.40%$1M11.1K
31WMTWALMART INCCOM0.37%$1M15.3K
32ABBVABBVIE INCCOM0.36%$1M6.1K
33GBNYGENERATIONS BANCORP NY INCCOM0.35%$1M75.3K
34IBMINTERNATIONAL BUSINESS MACHSCOM0.33%$1M5.0K
35AVGOBROADCOM INCCOM0.33%$1M6.4K
36GOOGLALPHABET INCCAP STK CL A0.32%$1M6.5K
37LLYELI LILLY & COCOM0.31%$1M1.2K
38MRKMERCK & CO INCCOM0.30%$1M8.9K
39ORCLORACLE CORPCOM0.29%$975,3705.7K
40BXBLACKSTONE INCCOM0.29%$969,6196.3K
41METAMETA PLATFORMS INCCL A0.27%$919,3391.6K
42CB1ACONSTELLATION BRANDS INCCL A0.27%$902,9463.5K
43JNJJOHNSON & JOHNSONCOM0.26%$866,5355.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.