SEC 13F Intelligence

Managers / Q4 2024 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$346M
Q4 2024
Positions
106
Filings on Record
23
2019–present window
Filed
Feb 3, 2025
original filing

Summary

Prentice Wealth Management LLC reported $346M in U.S.-listed holdings across 106 positions for Q4 2024.

Its largest position, Vanguard Index Fds, represents 17.2% of the portfolio.

Compared with Q3 2024, the fund opened 3 new positions and exited 5.

Portfolio Metrics

Turnover
+6.8%
vs prior filed quarter
Top-10 Concentration
+63.1%
share of reported value
Largest Position
+17.2%
Vanguard Index Fds
New / Exited
3 / 5
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 79.4%Common Stock: 20.3%Other: 0.4%
  • ETP · 79.4% · $275M
  • Common Stock · 20.3% · $70M
  • Other · 0.4% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q3 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FRANKLIN TEMPLETON ETF TRNEW+352.3K352.3K+$9M$9M
FRANKLIN TEMPLETON ETF TRNEW+70.3K70.3K+$2M$2M
SPDR SER TRNEW+8.1K8.1K+$776,362$776,362
SCHWAB STRATEGIC TRADDED+63.8K90.8K+$271,058$3M
J P MORGAN EXCHANGE TRADED FADDED+9.9K14.6K+$498,794$736,336
XLUSELECT SECTOR SPDR TRSOLD OUT−10.7K0−$864,184$0
ISHARES TRSOLD OUT−8.3K0−$816,947$0
CVSCVS HEALTH CORPSOLD OUT−8.5K0−$531,387$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2024

43 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT17.21%$60M205.4K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF12.70%$44M560.1K
3ISHARES TRCORE US AGGBD ET12.54%$43M447.6K
4FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP · SENIOR LOAN ETF · FRANKLIN DYN MUN8.11%$28M1.17M
5VANGUARD WHITEHALL FDSHIGH DIV YLD · INTL HIGH ETF6.25%$22M240.8K
6SPDR SER TRPORTFLI TIPS ETF · NUVEEN BLOOMBERG · PORTFOLI S&P15004.62%$16M603.9K
7INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.63%$13M122.6K
8VANGUARD SPECIALIZED FUNDSDIV APP ETF2.85%$10M50.4K
9COLUMBIA ETF TR IDIVERSIFID FXD2.77%$10M546.2K
10J P MORGAN EXCHANGE TRADED FHIGH YIELD MUNI · MUNICIPAL ETF2.62%$9M180.6K
11BLACKROCK ETF TRUST IIHIGH YLD MUNI IN1.98%$7M302.6K
12AAPLAPPLE INChistory →COM1.55%$5M21.4K
13DBX ETF TRXTRCKR MSCI US1.32%$5M84.7K
14MSFTMICROSOFT CORPhistory →COM1.25%$4M10.3K
15GSGOLDMAN SACHS GROUP INCCOM0.82%$3M4.9K
16SELECT SECTOR SPDR TRRL EST SEL SEC0.79%$3M67.0K
17SCHWAB STRATEGIC TRUS MID-CAP ETF0.73%$3M90.8K
18JPMJPMORGAN CHASE & CO.COM0.70%$2M10.0K
19AMZNAMAZON COM INCCOM0.59%$2M9.4K
20BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.59%$2M4.5K
21NVDANVIDIA CORPORATIONCOM0.59%$2M15.2K
22A4SAMERIPRISE FINL INCCOM0.54%$2M3.5K
23EXMOCEXXON MOBIL CORPCOM0.48%$2M15.4K
24VVISA INCCOM CL A0.46%$2M5.1K
25COSTCOSTCO WHSL CORP NEWCOM0.46%$2M1.7K
26AVGOBROADCOM INCCOM0.44%$2M6.5K
27MAMASTERCARD INCORPORATEDCL A0.43%$1M2.8K
28WMTWALMART INCCOM0.41%$1M15.6K
29NEENEXTERA ENERGY INCCOM0.38%$1M18.2K
30GOOGLALPHABET INCCAP STK CL A0.37%$1M6.8K
31UNHUNITEDHEALTH GROUP INCCOM0.37%$1M2.5K
32RTXRTX CORPORATIONCOM0.36%$1M10.7K
33GBNYGENERATIONS BANCORP NY INCCOM0.33%$1M75.3K
34ABBVABBVIE INCCOM0.32%$1M6.3K
35IBMINTERNATIONAL BUSINESS MACHSCOM0.32%$1M5.0K
36BXBLACKSTONE INCCOM0.31%$1M6.3K
37ORCLORACLE CORPCOM0.29%$988,8425.9K
38METAMETA PLATFORMS INCCL A0.27%$937,9871.6K
39LLYELI LILLY & COCOM0.27%$931,0321.2K
40TSLATESLA INCCOM0.27%$929,2362.3K
41MRKMERCK & CO INCCOM0.27%$917,4059.2K
42CRMSALESFORCE INCCOM0.25%$864,2432.6K
43JNJJOHNSON & JOHNSONCOM0.23%$807,9925.6K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.