SEC 13F Intelligence

Managers / Q3 2025 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$406M
Q3 2025
Positions
112
Filings on Record
23
2019–present window
Filed
Oct 9, 2025
original filing

Summary

Prentice Wealth Management LLC reported $406M in U.S.-listed holdings across 112 positions for Q3 2025.

Its largest position, Vanguard Index Fds, represents 16.6% of the portfolio.

Compared with Q2 2025, the fund opened 7 new positions and exited 4.

Portfolio Metrics

Turnover
+1.7%
vs prior filed quarter
Top-10 Concentration
+65.5%
share of reported value
Largest Position
+16.6%
Vanguard Index Fds
New / Exited
7 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 80.7%Common Stock: 19.0%Other: 0.3%
  • ETP · 80.7% · $327M
  • Common Stock · 19.0% · $77M
  • Other · 0.3% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q2 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
PLTRPALANTIR TECHNOLOGIES INCNEW+3.0K3.0K+$549,631$549,631
NPOENPRO INCNEW+1.5K1.5K+$334,480$334,480
NOWSERVICENOW INCNEW+356356+$327,620$327,620
ISRGINTUITIVE SURGICAL INCNEW+695695+$310,825$310,825
VRTVERTIV HOLDINGS CONEW+1.4K1.4K+$209,846$209,846
PAYXPAYCHEX INCNEW+1.6K1.6K+$202,862$202,862
AOKISHARES TRNEW+5.0K5.0K+$201,563$201,563
CAPITAL GRP FIXED INCM ETF TADDED+60.1K76.8K+$2M$2M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2025

40 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT16.64%$68M205.7K
2ISHARES TRCORE US AGGBD ET · CORE 60/40 BALAN · CORE 80/20 AGGRE13.86%$56M571.9K
3VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF9.84%$40M325.0K
4FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP · SENIOR LOAN ETF · FRANKLIN DYN MUN7.56%$31M1.26M
5SCHWAB STRATEGIC TRUS TIPS ETF · US MID-CAP ETF7.34%$30M1.09M
6J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · HIGH YIELD MUNI · MUNICIPAL ETF5.78%$23M434.1K
7INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.89%$16M137.7K
8FIDELITY COVINGTON TRUSTHIGH DIVID ETF3.33%$14M242.6K
9VANGUARD WHITEHALL FDSINTL HIGH ETF3.29%$13M157.8K
10VANGUARD SPECIALIZED FUNDSDIV APP ETF2.40%$10M45.0K
11SPDR SERIES TRUSTNUVEEN ICE HIGH · BLOOMBERG HIGH Y · PORTFOLI S&P15001.93%$8M243.2K
12BLACKROCK ETF TRUST IISHORT DURATION H1.68%$7M305.5K
13AAPLAPPLE INChistory →COM1.26%$5M20.0K
14MSFTMICROSOFT CORPhistory →COM1.20%$5M9.4K
15DBX ETF TRXTRACKERS MSCI1.00%$4M66.0K
16GSGOLDMAN SACHS GROUP INCCOM0.98%$4M5.0K
17AVGOBROADCOM INCCOM0.83%$3M10.2K
18SELECT SECTOR SPDR TRRL EST SEL SEC0.71%$3M68.1K
19JPMJPMORGAN CHASE & CO.COM0.70%$3M9.0K
20NVDANVIDIA CORPORATIONCOM0.68%$3M14.8K
21BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.54%$2M4.4K
22CAPITAL GRP FIXED INCM ETF TMUNICIPAL HIGH I0.48%$2M76.8K
23IBMINTERNATIONAL BUSINESS MACHSCOM0.47%$2M6.8K
24AMZNAMAZON COM INCCOM0.47%$2M8.6K
25RTXRTX CORPORATIONCOM0.46%$2M11.2K
26EXMOCEXXON MOBIL CORPCOM0.42%$2M15.0K
27MORGAN STANLEY ETF TRUSTEATON VANCE HIGH0.40%$2M32.8K
28GOOGLALPHABET INCCAP STK CL A0.39%$2M6.6K
29VVISA INCCOM CL A0.39%$2M4.7K
30ABBVABBVIE INCCOM0.37%$1M6.4K
31COSTCOSTCO WHSL CORP NEWCOM0.36%$1M1.6K
32ORCLORACLE CORPCOM0.36%$1M5.2K
33MAMASTERCARD INCORPORATEDCL A0.35%$1M2.5K
34A4SAMERIPRISE FINL INCCOM0.35%$1M2.9K
35WMTWALMART INCCOM0.34%$1M13.2K
36METAMETA PLATFORMS INCCL A0.33%$1M1.8K
37JNJJOHNSON & JOHNSONCOM0.26%$1M5.6K
38LLYELI LILLY & COCOM0.25%$1M1.4K
39BXBLACKSTONE INCCOM0.25%$1M5.9K
40UNHUNITEDHEALTH GROUP INCCOM0.25%$994,3452.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.