SEC 13F Intelligence

Managers / Q2 2024 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$306M
Q2 2024
Positions
105
Filings on Record
23
2019–present window
Filed
Jul 11, 2024
original filing

Summary

Prentice Wealth Management LLC reported $306M in U.S.-listed holdings across 105 positions for Q2 2024.

Its largest position, Vanguard Index Fds, represents 17.6% of the portfolio.

Compared with Q1 2024, the fund opened 0 new positions and exited 2.

Portfolio Metrics

Turnover
+3.4%
vs prior filed quarter
Top-10 Concentration
+62.1%
share of reported value
Largest Position
+17.6%
Vanguard Index Fds

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 79.3%Common Stock: 20.4%Other: 0.3%
  • ETP · 79.3% · $243M
  • Common Stock · 20.4% · $62M
  • Other · 0.3% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q1 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
J P MORGAN EXCHANGE TRADED FADDED+169.9K175.1K+$8M$8M
NVDANVIDIA CORPORATIONADDED+15.7K17.7K+$405,366$2M
J P MORGAN EXCHANGE TRADED FADDED+25.1K45.7K+$1M$2M
BENFRANKLIN RESOURCES INCSOLD OUT−8.1K0−$227,269$0
TRITIUM DCFC LIMITEDSOLD OUT−36.5K0−$1,953$0
J P MORGAN EXCHANGE TRADED FTRIMMED−119.8K11.1K−$7M$631,431
SPDR SER TRADDED+73.4K190.5K+$2M$5M
J P MORGAN EXCHANGE TRADED FADDED+24.5K71.6K+$1M$4M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2024

43 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT17.57%$54M201.3K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF13.12%$40M526.5K
3ISHARES TRCORE US AGGBD ET10.10%$31M319.0K
4VANGUARD WHITEHALL FDSHIGH DIV YLD · INTL HIGH ETF6.33%$19M222.4K
5FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP5.29%$16M683.2K
6J P MORGAN EXCHANGE TRADED FINCOME ETF · HIGH YIELD MUNI · MUNICIPAL ETF4.51%$14M292.4K
7SPDR SER TRPORTFLI TIPS ETF · NUVEEN BLOOMBERG · PORTFOLI S&P15004.50%$14M520.7K
8INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.74%$11M121.4K
9VANGUARD SPECIALIZED FUNDSDIV APP ETF3.05%$9M51.1K
10COLUMBIA ETF TR IDIVERSIFID FXD2.89%$9M502.8K
11SSGA ACTIVE ETF TRBLACKSTONE SENR2.64%$8M193.7K
12BLACKROCK ETF TRUST IIHIGH YLD MUNI IN1.67%$5M226.2K
13MSFTMICROSOFT CORPhistory →COM1.55%$5M10.6K
14DBX ETF TRXTRCKR MSCI US1.23%$4M73.9K
15XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-UTILS1.02%$3M72.6K
16AAPLAPPLE INCCOM0.81%$2M11.8K
17GSGOLDMAN SACHS GROUP INCCOM0.73%$2M5.0K
18NVDANVIDIA CORPORATIONCOM0.71%$2M17.7K
19JPMJPMORGAN CHASE & COCOM0.69%$2M10.5K
20AMZNAMAZON COM INCCOM0.61%$2M9.7K
21BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.59%$2M4.4K
22SCHWAB STRATEGIC TRUS MID-CAP ETF0.59%$2M23.1K
23EXMOCEXXON MOBIL CORPCOM0.57%$2M15.3K
24A4SAMERIPRISE FINL INCCOM0.51%$2M3.7K
25COSTCOSTCO WHSL CORP NEWCOM0.49%$2M1.8K
26RTXRTX CORPORATIONCOM0.44%$1M13.4K
27VVISA INCCOM CL A0.42%$1M4.9K
28NEENEXTERA ENERGY INCCOM0.41%$1M17.8K
29UNHUNITEDHEALTH GROUP INCCOM0.41%$1M2.5K
30LLYELI LILLY & COCOM0.40%$1M1.4K
31GOOGLALPHABET INCCAP STK CL A0.40%$1M6.7K
32MAMASTERCARD INCORPORATEDCL A0.40%$1M2.8K
33AVGOBROADCOM INCCOM0.37%$1M710
34MRKMERCK & CO INCCOM0.36%$1M8.9K
35WMTWALMART INCCOM0.35%$1M15.9K
36ABBVABBVIE INCCOM0.34%$1M6.1K
37CB1ACONSTELLATION BRANDS INCCL A0.30%$914,1163.6K
38METAMETA PLATFORMS INCCL A0.29%$901,0411.8K
39IBMINTERNATIONAL BUSINESS MACHSCOM0.28%$863,5395.0K
40ADBEADOBE INCCOM0.27%$820,5331.5K
41ORCLORACLE CORPCOM0.27%$813,4535.8K
42BXBLACKSTONE INCCOM0.26%$810,2716.5K
43GBNYGENERATIONS BANCORP NY INCCOM0.25%$771,75375.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.