SEC 13F Intelligence

Managers / Q2 2025 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$381M
Q2 2025
Positions
109
Filings on Record
23
2019–present window
Filed
Jul 31, 2025
original filing

Summary

Prentice Wealth Management LLC reported $381M in U.S.-listed holdings across 109 positions for Q2 2025.

Its largest position, Vanguard Index Fds, represents 16.4% of the portfolio.

Compared with Q1 2025, the fund opened 9 new positions and exited 8.

Portfolio Metrics

Turnover
+8.3%
vs prior filed quarter
Top-10 Concentration
+65.3%
share of reported value
Largest Position
+16.4%
Vanguard Index Fds
New / Exited
9 / 8
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 80.8%Common Stock: 18.8%Other: 0.3%
  • ETP · 80.8% · $308M
  • Common Stock · 18.8% · $72M
  • Other · 0.3% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q1 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
SPDR SER TRNEW+13.5K13.5K+$1M$1M
MORGAN STANLEY ETF TRUSTNEW+15.5K15.5K+$752,598$752,598
TOSTTOAST INCNEW+10.6K10.6K+$471,467$471,467
CAPITAL GRP FIXED INCM ETF TNEW+16.7K16.7K+$411,060$411,060
TAT&T INCNEW+10.5K10.5K+$303,938$303,938
GEVGE VERNOVA INCNEW+462462+$244,467$244,467
AMATAPPLIED MATLS INCNEW+1.3K1.3K+$231,584$231,584
ISHARES TRNEW+2.3K2.3K+$210,834$210,834

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2025

40 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT16.44%$63M205.9K
2ISHARES TRCORE US AGGBD ET · CORE 60/40 BALAN · CORE 80/20 AGGRE13.63%$52M534.5K
3VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF9.70%$37M323.0K
4FRANKLIN TEMPLETON ETF TRSENIOR LOAN ETF · HIGH YIELD CORP · FRANKLIN DYN MUN7.87%$30M1.23M
5SCHWAB STRATEGIC TRUS TIPS ETF · US MID-CAP ETF7.25%$28M1.03M
6J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · HIGH YIELD MUNI · MUNICIPAL ETF6.20%$24M441.9K
7INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.90%$15M135.0K
8FIDELITY COVINGTON TRUSTHIGH DIVID ETF3.26%$12M238.3K
9VANGUARD WHITEHALL FDSINTL HIGH ETF3.24%$12M154.1K
10VANGUARD SPECIALIZED FUNDSDIV APP ETF2.42%$9M44.9K
11SPDR SER TRNUVEEN BLOOMBERG · BLOOMBERG HIGH Y · PORTFOLI S&P15002.09%$8M257.2K
12BLACKROCK ETF TRUST IIISHARES HIGH YIE1.86%$7M317.1K
13DBX ETF TRXTRACKERS MSCI1.36%$5M90.9K
14MSFTMICROSOFT CORPhistory →COM1.25%$5M9.6K
15AAPLAPPLE INChistory →COM1.07%$4M19.8K
16GSGOLDMAN SACHS GROUP INCCOM0.87%$3M4.7K
17AVGOBROADCOM INCCOM0.78%$3M10.8K
18SELECT SECTOR SPDR TRRL EST SEL SEC0.72%$3M66.1K
19JPMJPMORGAN CHASE & CO.COM0.71%$3M9.3K
20NVDANVIDIA CORPORATIONCOM0.62%$2M15.0K
21BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.55%$2M4.3K
22AMZNAMAZON COM INCCOM0.51%$2M8.9K
23IBMINTERNATIONAL BUSINESS MACHSCOM0.46%$2M5.9K
24A4SAMERIPRISE FINL INCCOM0.43%$2M3.1K
25VVISA INCCOM CL A0.43%$2M4.6K
26EXMOCEXXON MOBIL CORPCOM0.42%$2M14.7K
27COSTCOSTCO WHSL CORP NEWCOM0.40%$2M1.6K
28RTXRTX CORPORATIONCOM0.40%$2M10.4K
29MAMASTERCARD INCORPORATEDCL A0.37%$1M2.5K
30WMTWALMART INCCOM0.35%$1M13.7K
31METAMETA PLATFORMS INCCL A0.34%$1M1.8K
32ORCLORACLE CORPCOM0.32%$1M5.6K
33GOOGLALPHABET INCCAP STK CL A0.30%$1M6.5K
34ABBVABBVIE INCCOM0.30%$1M6.1K
35NEENEXTERA ENERGY INCCOM0.30%$1M16.2K
36LLYELI LILLY & COCOM0.25%$958,8221.2K
37NFLXNETFLIX INCCOM0.24%$911,948681
38JNJJOHNSON & JOHNSONCOM0.23%$864,2605.7K
39BXBLACKSTONE INCCOM0.23%$862,6285.8K
40GE AEROSPACECOM NEW0.23%$858,6533.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.