SEC 13F Intelligence

Managers / Q4 2022 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$198M
Q4 2022
Positions
93
Filings on Record
23
2019–present window
Filed
Jan 18, 2023
original filing

Summary

Prentice Wealth Management LLC reported $198M in U.S.-listed holdings across 93 positions for Q4 2022.

The portfolio is heavily concentrated: Vanguard Index Fds alone accounts for 21.5% of reported value.

Compared with Q3 2022, the fund opened 14 new positions and exited 20.

Portfolio Metrics

Turnover
+20.6%
vs prior filed quarter
Top-10 Concentration
+67.1%
share of reported value
Largest Position
+21.5%
Vanguard Index Fds
New / Exited
14 / 20
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 80.0%Common Stock: 19.6%Other: 0.3%
  • ETP · 80.0% · $159M
  • Common Stock · 19.6% · $39M
  • Other · 0.3% · $641,424

Quarter-over-Quarter Changes full breakdown →

vs Q3 2022 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES TRNEW+168.1K168.1K+$16M$16M
J P MORGAN EXCHANGE TRADED FNEW+119.3K119.3K+$6M$6M
J P MORGAN EXCHANGE TRADED FNEW+121.3K121.3K+$5M$5M
SCHWAB STRATEGIC TRNEW+11.8K11.8K+$774,723$774,723
INVESCO EXCHANGE TRADED FD TNEW+8.4K8.4K+$626,056$626,056
JJACOBS SOLUTIONS INCNEW+4.8K4.8K+$572,734$572,734
ISHARES TRNEW+3.2K3.2K+$367,780$367,780
LINDE PLCNEW+989989+$322,592$322,592

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2022

44 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT21.45%$43M222.7K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF12.95%$26M408.6K
3ISHARES TRCORE US AGGBD ET8.21%$16M168.1K
4J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · INCOME ETF · ULTRA SHRT INC6.28%$12M250.4K
5FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP6.04%$12M544.0K
6SPDR SER TRPORTFLI TIPS ETF · PORTFOLI S&P1500 · BLOOMBERG HIGH Y4.44%$9M311.4K
7SELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-INDS4.33%$9M221.9K
8SSGA ACTIVE ETF TRBLACKSTONE SENR4.00%$8M194.1K
9VANGUARD SPECIALIZED FUNDSDIV APP ETF3.45%$7M45.1K
10VANGUARD WHITEHALL FDSINTL HIGH ETF3.11%$6M103.7K
11COLUMBIA ETF TR IDIVERSIFID FXD3.07%$6M352.9K
12MSFTMICROSOFT CORPhistory →COM1.64%$3M13.6K
13DBX ETF TRXTRCKR MSCI US1.20%$2M68.4K
14GSGOLDMAN SACHS GROUP INCCOM0.96%$2M5.5K
15EXMOCEXXON MOBIL CORPCOM0.92%$2M16.5K
16JPMJPMORGAN CHASE & COCOM0.68%$1M10.1K
17RTXRAYTHEON TECHNOLOGIES CORPCOM0.66%$1M12.9K
18NEENEXTERA ENERGY INCCOM0.65%$1M15.4K
19A4SAMERIPRISE FINL INCCOM0.62%$1M4.0K
20UNHUNITEDHEALTH GROUP INCCOM0.60%$1M2.2K
21CVSCVS HEALTH CORPCOM0.55%$1M11.6K
22AAPLAPPLE INCCOM0.47%$942,5127.3K
23CB1ACONSTELLATION BRANDS INCCL A0.45%$892,2383.9K
24AMZNAMAZON COM INCCOM0.42%$826,8129.8K
25SCHWAB STRATEGIC TRUS MID-CAP ETF0.39%$774,72311.8K
26ABBVABBVIE INCCOM0.39%$773,9504.8K
27IBMINTERNATIONAL BUSINESS MACHSCOM0.37%$727,7595.2K
28BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.36%$706,7632.3K
29VVISA INCCOM CL A0.35%$699,9433.4K
30JNJJOHNSON & JOHNSONCOM0.33%$647,2463.7K
31INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH0.32%$626,0568.4K
32JJACOBS SOLUTIONS INCCOM0.29%$572,7344.8K
33DHRDANAHER CORPORATIONCOM0.29%$567,9992.1K
34MAMASTERCARD INCORPORATEDCL A0.28%$562,2791.6K
35LLYLILLY ELI & COCOM0.28%$555,7111.5K
36LEGG MASON ETF INVTWESTN AST SHRT0.28%$554,42423.7K
37ALSALLSTATE CORPCOM0.28%$549,8584.1K
38MRKMERCK & CO INCCOM0.27%$535,4454.8K
39HONGBPHONEYWELL INTL INCCOM0.25%$502,1052.3K
40GOOGLALPHABET INCCAP STK CL A0.25%$490,0295.6K
41LMTLOCKHEED MARTIN CORPCOM0.24%$477,733982
42HDHOME DEPOT INCCOM0.23%$458,3131.5K
43PGPROCTER AND GAMBLE COCOM0.23%$457,1053.0K
44BXBLACKSTONE INCCOM0.23%$456,5866.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.