SEC 13F Intelligence

Managers / Q4 2025 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$438M
Q4 2025
Positions
114
Filings on Record
23
2019–present window
Filed
Jan 30, 2026
original filing

Summary

Prentice Wealth Management LLC reported $438M in U.S.-listed holdings across 114 positions for Q4 2025.

Its largest position, Vanguard Index Fds, represents 16.1% of the portfolio.

Compared with Q3 2025, the fund opened 4 new positions and exited 3.

Portfolio Metrics

Turnover
+2.0%
vs prior filed quarter
Top-10 Concentration
+66.2%
share of reported value
Largest Position
+16.1%
Vanguard Index Fds
New / Exited
4 / 3
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 81.3%Common Stock: 18.4%Other: 0.3%
  • ETP · 81.3% · $356M
  • Common Stock · 18.4% · $81M
  • Other · 0.3% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q3 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES TRNEW+16.1K16.1K+$2M$2M
XLUSELECT SECTOR SPDR TRNEW+36.1K36.1K+$2M$2M
VANGUARD MUN BD FDSNEW+6.6K6.6K+$501,407$501,407
LHXL3HARRIS TECHNOLOGIES INCNEW+1.1K1.1K+$328,296$328,296
NFLXNETFLIX INCADDED+5.4K6.0K−$139,317$559,653
NOWSERVICENOW INCADDED+1.5K1.9K−$37,019$290,601
J P MORGAN EXCHANGE TRADED FADDED+37.8K47.0K+$2M$2M
CAPITAL GRP FIXED INCM ETF TADDED+94.7K171.5K+$2M$4M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2025

39 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT16.10%$70M210.2K
2ISHARES TRCORE US AGGBD ET · CORE 60/40 BALAN · 7-10 YR TRSY BD · CORE 80/20 AGGRE14.85%$65M661.8K
3VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF9.77%$43M339.5K
4FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP · SENIOR LOAN ETF · FRANKLIN DYN MUN7.87%$34M1.43M
5SCHWAB STRATEGIC TRUS TIPS ETF · US MID-CAP ETF7.50%$33M1.22M
6J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · HIGH YIELD MUNI · MUNICIPAL ETF · ULTRA SHRT ETF6.12%$27M497.7K
7INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.94%$17M146.0K
8VANGUARD WHITEHALL FDSINTL HIGH ETF3.48%$15M169.1K
9FIDELITY COVINGTON TRUSTHIGH DIVID ETF3.37%$15M260.2K
10VANGUARD SPECIALIZED FUNDSDIV APP ETF2.34%$10M46.6K
11AAPLAPPLE INChistory →COM1.28%$6M20.6K
12BLACKROCK ETF TRUST IISHORT DURATION H1.11%$5M218.8K
13MSFTMICROSOFT CORPhistory →COM1.05%$5M9.5K
14GSGOLDMAN SACHS GROUP INChistory →COM1.00%$4M5.0K
15CAPITAL GRP FIXED INCM ETF TMUNICIPAL HIGH I1.00%$4M171.5K
16XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-UTILS0.99%$4M105.5K
17DBX ETF TRXTRACKERS MSCI0.95%$4M65.8K
18AVGOBROADCOM INCCOM0.80%$3M10.1K
19SPDR SERIES TRUSTNUVEEN ICE HIGH0.74%$3M129.6K
20JPMJPMORGAN CHASE & CO.COM0.68%$3M9.3K
21NVDANVIDIA CORPORATIONCOM0.61%$3M14.3K
22BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.52%$2M4.6K
23RTXRTX CORPORATIONCOM0.49%$2M11.6K
24GOOGLALPHABET INCCAP STK CL A0.47%$2M6.6K
25IBMINTERNATIONAL BUSINESS MACHSCOM0.46%$2M6.9K
26AMZNAMAZON COM INCCOM0.46%$2M8.7K
27MORGAN STANLEY ETF TRUSTEATON VANCE HIGH0.42%$2M37.1K
28EXMOCEXXON MOBIL CORPCOM0.42%$2M15.1K
29VVISA INCCOM CL A0.39%$2M4.9K
30ABBVABBVIE INCCOM0.34%$2M6.6K
31LLYELI LILLY & COCOM0.34%$1M1.4K
32WMTWALMART INCCOM0.34%$1M13.4K
33MAMASTERCARD INCORPORATEDCL A0.33%$1M2.5K
34METAMETA PLATFORMS INCCL A0.33%$1M2.2K
35COSTCOSTCO WHSL CORP NEWCOM0.32%$1M1.6K
36A4SAMERIPRISE FINL INCCOM0.31%$1M2.8K
37JNJJOHNSON & JOHNSONCOM0.27%$1M5.7K
38MRKMERCK & CO INCCOM0.25%$1M10.3K
39ORCLORACLE CORPCOM0.23%$1M5.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.