SEC 13F Intelligence

Managers / Q1 2025 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$346M
Q1 2025
Positions
108
Filings on Record
23
2019–present window
Filed
Apr 17, 2025
original filing

Summary

Prentice Wealth Management LLC reported $346M in U.S.-listed holdings across 108 positions for Q1 2025.

Its largest position, Vanguard Index Fds, represents 15.6% of the portfolio.

Compared with Q4 2024, the fund opened 12 new positions and exited 10.

Portfolio Metrics

Turnover
+14.9%
vs prior filed quarter
Top-10 Concentration
+62.6%
share of reported value
Largest Position
+15.6%
Vanguard Index Fds
New / Exited
12 / 10
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 80.6%Common Stock: 19.0%Other: 0.4%
  • ETP · 80.6% · $279M
  • Common Stock · 19.0% · $66M
  • Other · 0.4% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FIDELITY COVINGTON TRUSTNEW+220.4K220.4K+$11M$11M
SCHWAB STRATEGIC TRNEW+332.9K332.9K+$9M$9M
ISHARES TRNEW+26.3K26.3K+$2M$2M
ISHARES TRNEW+8.9K8.9K+$847,458$847,458
XLUSELECT SECTOR SPDR TRNEW+10.6K10.6K+$832,183$832,183
ISHARES TRNEW+10.8K10.8K+$822,987$822,987
SNOWSNOWFLAKE INCNEW+2.5K2.5K+$369,200$369,200
AOKISHARES TRNEW+7.7K7.7K+$288,773$288,773

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2025

39 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT15.61%$54M196.8K
2VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF12.86%$45M570.6K
3ISHARES TRCORE US AGGBD ET · GRWT ALLOCAT ETF · 7-10 YR TRSY BD · AGGRES ALLOC ETF11.70%$41M423.7K
4FRANKLIN TEMPLETON ETF TRSENIOR LOAN ETF · HIGH YIELD CORP · FRANKLIN DYN MUN11.50%$40M1.66M
5J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · HIGH YIELD MUNI · MUNICIPAL ETF5.53%$19M359.1K
6INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.71%$13M124.5K
7SCHWAB STRATEGIC TRUS TIPS ETF · US MID-CAP ETF3.33%$12M431.3K
8VANGUARD WHITEHALL FDSINTL HIGH ETF3.30%$11M155.3K
9FIDELITY COVINGTON TRUSTHIGH DIVID ETF3.16%$11M220.4K
10VANGUARD SPECIALIZED FUNDSDIV APP ETF2.61%$9M46.6K
11SPDR SER TRNUVEEN BLOOMBERG · PORTFOLI S&P15002.11%$7M269.1K
12BLACKROCK ETF TRUST IIISHARES HIGH YIE2.02%$7M309.0K
13AAPLAPPLE INChistory →COM1.28%$4M19.9K
14DBX ETF TRXTRCKR MSCI US1.14%$4M78.4K
15MSFTMICROSOFT CORPhistory →COM1.07%$4M9.9K
16XLUSELECT SECTOR SPDR TRRL EST SEL SEC · SBI INT-UTILS1.06%$4M78.1K
17GSGOLDMAN SACHS GROUP INCCOM0.72%$2M4.6K
18JPMJPMORGAN CHASE & CO.COM0.68%$2M9.7K
19BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.67%$2M4.4K
20AVGOBROADCOM INCCOM0.55%$2M11.3K
21VVISA INCCOM CL A0.51%$2M5.1K
22EXMOCEXXON MOBIL CORPCOM0.51%$2M14.9K
23AMZNAMAZON COM INCCOM0.50%$2M9.1K
24NVDANVIDIA CORPORATIONCOM0.48%$2M15.4K
25A4SAMERIPRISE FINL INCCOM0.45%$2M3.2K
26COSTCOSTCO WHSL CORP NEWCOM0.43%$1M1.6K
27MAMASTERCARD INCORPORATEDCL A0.42%$1M2.6K
28RTXRTX CORPORATIONCOM0.38%$1M10.1K
29UNHUNITEDHEALTH GROUP INCCOM0.38%$1M2.5K
30NEENEXTERA ENERGY INCCOM0.38%$1M18.5K
31ABBVABBVIE INCCOM0.38%$1M6.2K
32IBMINTERNATIONAL BUSINESS MACHSCOM0.36%$1M5.0K
33WMTWALMART INCCOM0.36%$1M14.2K
34GOOGLALPHABET INCCAP STK CL A0.30%$1M6.6K
35METAMETA PLATFORMS INCCL A0.30%$1M1.8K
36LLYELI LILLY & COCOM0.29%$1M1.2K
37JNJJOHNSON & JOHNSONCOM0.27%$945,4545.7K
38ORCLORACLE CORPCOM0.24%$841,0976.0K
39BXBLACKSTONE INCCOM0.23%$812,2625.8K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.