SEC 13F Intelligence

Managers / Q1 2026 · view latest →

Prentice Wealth Management LLC

CIK 0001864229 · 1150 PENFIELD RD., ROCHESTER, NY, 14625 · 5852180001

Reported Value
$443M
Q1 2026
Positions
117
Filings on Record
23
2019–present window
Filed
Apr 17, 2026
original filing

Summary

Prentice Wealth Management LLC reported $443M in U.S.-listed holdings across 117 positions for Q1 2026.

Its largest position, Ishares Tr, represents 14.6% of the portfolio.

Compared with Q4 2025, the fund opened 4 new positions and exited 2.

Portfolio Metrics

Turnover
+12.3%
vs prior filed quarter
Top-10 Concentration
+60.2%
share of reported value
Largest Position
+14.6%
Ishares Tr
New / Exited
4 / 2
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’21: $195MQ2 ’21Q3 ’21: $207MQ2 ’22: $98MQ3 ’22: $208MQ3 ’22Q4 ’22: $198MQ1 ’23: $210MQ2 ’23: $221MQ2 ’23Q3 ’23: $221MQ4 ’23: $257MQ1 ’24: $288MQ1 ’24Q2 ’24: $306MQ3 ’24: $337MQ4 ’24: $346MQ4 ’24Q1 ’25: $346MQ2 ’25: $381MQ3 ’25: $406MQ3 ’25Q4 ’25: $438MQ1 ’26: $443MQ2 ’26: $484MQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 82.8%Common Stock: 16.9%Other: 0.3%
  • ETP · 82.8% · $367M
  • Common Stock · 16.9% · $75M
  • Other · 0.3% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
LITMAN GREGORY FDS TRNEW+435.7K435.7K+$13M$13M
ISHARES INCNEW+255.9K255.9K+$9M$9M
PUTNAM ETF TRUSTNEW+484.8K484.8K+$6M$6M
MDLZMONDELEZ INTL INCNEW+3.6K3.6K+$208,369$208,369
SELECT SECTOR SPDR TRADDED+311.4K380.8K+$13M$16M
ZSZSCALER INCSOLD OUT−1.3K0−$294,645$0
ADBEADOBE INCSOLD OUT−6990−$244,643$0
J P MORGAN EXCHANGE TRADED FTRIMMED−41.7K5.3K−$2M$269,377

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2026

41 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ISHARES TRCORE US AGGBD ET · CORE 60/40 BALAN · 7-10 YR TRSY BD15.34%$68M694.8K
2FRANKLIN TEMPLETON ETF TRHIGH YIELD CORP · SENIOR LOAN ETF · FRANKLIN DYN MUN10.16%$45M1.88M
3VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF · FTSE EMR MKT ETF9.52%$42M340.0K
4VANGUARD INDEX FDSTOTAL STK MKT8.90%$39M123.0K
5SCHWAB STRATEGIC TRUS TIPS ETF · US MID-CAP ETF6.93%$31M1.14M
6J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM · HIGH YIELD MUNI · MUNICIPAL ETF4.89%$22M401.8K
7XLUSELECT SECTOR SPDR TRSTATE STREET REA · STATE STREET UTI3.88%$17M416.8K
8INVESCO EXCHANGE TRADED FD TS&P 100 EQL WIGH3.61%$16M138.9K
9VANGUARD WHITEHALL FDSINTL HIGH ETF2.97%$13M139.5K
10LITMAN GREGORY FDS TRIMGP DBI MANAGED2.96%$13M435.7K
11FIDELITY COVINGTON TRUSTHIGH DIVID ETF2.95%$13M236.5K
12VANGUARD SPECIALIZED FUNDSDIV APP ETF2.26%$10M46.5K
13ISHARES INCEM MKTS DIV ETF1.99%$9M255.9K
14PUTNAM ETF TRUSTFRANKLIN MUNI HI1.26%$6M484.8K
15CAPITAL GRP FIXED INCM ETF TMUNICIPAL HIGH I1.19%$5M207.4K
16AAPLAPPLE INChistory →COM1.14%$5M20.0K
17BLACKROCK ETF TRUST IISHORT DURATION H1.07%$5M216.3K
18GSGOLDMAN SACHS GROUP INCCOM0.95%$4M5.0K
19DBX ETF TRXTRACKERS MSCI0.82%$4M60.9K
20MSFTMICROSOFT CORPCOM0.78%$3M9.4K
21AVGOBROADCOM INCCOM0.70%$3M10.0K
22SPDR SERIES TRUSTSTATE STREET SPD0.70%$3M125.0K
23NVDANVIDIA CORPORATIONCOM0.65%$3M16.4K
24JPMJPMORGAN CHASE & COCOM0.61%$3M9.2K
25EXMOCEXXON MOBIL CORPCOM0.54%$2M14.2K
26BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.49%$2M4.6K
27RTXRTX CORPORATIONCOM0.49%$2M11.3K
28GOOGLALPHABET INCCAP STK CL A0.42%$2M6.4K
29AMZNAMAZON COM INCCOM0.40%$2M8.5K
30MORGAN STANLEY ETF TRUSTEATON VANCE HIGH0.40%$2M35.6K
31IBMINTERNATIONAL BUSINESS MACHSCOM0.38%$2M6.9K
32VVISA INCCOM CL A0.32%$1M4.8K
33ABBVABBVIE INCCOM0.32%$1M6.6K
34WMTWALMART INCCOM0.32%$1M11.5K
35JNJJOHNSON & JOHNSONCOM0.31%$1M5.6K
36LLYELI LILLY & COCOM0.28%$1M1.4K
37METAMETA PLATFORMS INCCL A0.28%$1M2.2K
38MRKMERCK & CO INCCOM0.28%$1M10.1K
39COSTCOSTCO WHOLESALE CORPORATIONCOM0.27%$1M1.2K
40A4SAMERIPRISE FINL INCCOM0.27%$1M2.7K
41NEENEXTERA ENERGY INCCOM0.25%$1M11.8K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$484M126Jul 15, 202613F-HRchanges · EDGAR ↗
Q1 2026$443M117Apr 17, 202613F-HRchanges · EDGAR ↗
Q4 2025$438M114Jan 30, 202613F-HRchanges · EDGAR ↗
Q3 2025$406M112Oct 9, 202513F-HRchanges · EDGAR ↗
Q2 2025$381M109Jul 31, 202513F-HRchanges · EDGAR ↗
Q1 2025$346M108Apr 17, 202513F-HRchanges · EDGAR ↗
Q4 2024$346M106Feb 3, 202513F-HRchanges · EDGAR ↗
Q3 2024$337M108Oct 7, 202413F-HRchanges · EDGAR ↗
Q2 2024$306M105Jul 11, 202413F-HRchanges · EDGAR ↗
Q1 2024$288M107Apr 15, 202413F-HRchanges · EDGAR ↗
Q4 2023$257M102Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$221M97Oct 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$221M96Jul 6, 202313F-HRchanges · EDGAR ↗
Q1 2023$210M96Apr 14, 202313F-HRchanges · EDGAR ↗
Q4 2022$198M93Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$208M99Oct 31, 202213F-HRchanges · EDGAR ↗
Q2 2022$98M146Jul 28, 202213F-HRchanges · EDGAR ↗
Q3 2021$207M343Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$195M340Aug 11, 202113F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.