SEC 13F Intelligence

Managers / Q3 2023 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value
$131M
Q3 2023
Positions
118
Filings on Record
13
2019–present window
Filed
Oct 25, 2023
original filing

Summary

Fortune Financial Advisors, LLC reported $131M in U.S.-listed holdings across 118 positions for Q3 2023.

Its largest position, USMV, represents 17.5% of the portfolio.

Compared with Q2 2023, the fund opened 3 new positions and exited 6.

Portfolio Metrics

Turnover
+3.6%
vs prior filed quarter
Top-10 Concentration
+43.5%
share of reported value
Largest Position
+17.5%
Ishares Tr
New / Exited
3 / 6
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’23: $133MQ2 ’23Q3 ’23: $131MQ4 ’23: $143MQ4 ’23Q1 ’24: $158MQ2 ’24: $163MQ2 ’24Q3 ’24: $110MQ4 ’24: $110MQ4 ’24Q1 ’25: $116MQ2 ’25: $124MQ2 ’25Q3 ’25: $133MQ4 ’25: $148MQ4 ’25Q1 ’26: $196Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 62.5%ETP: 33.6%ADR: 3.5%REIT: 0.3%Closed-End Fund: 0.1%
  • Common Stock · 62.5% · $82M
  • ETP · 33.6% · $44M
  • ADR · 3.5% · $5M
  • REIT · 0.3% · $403,198
  • Closed-End Fund · 0.1% · $130,005

Quarter-over-Quarter Changes full breakdown →

vs Q2 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
CRHCRH PLCNEW+9.5K9.5K+$516,818$516,818
PSXPHILLIPS 66NEW+2.1K2.1K+$247,514$247,514
XFFCXFLAHERTY & CRUMRINE PFD SECSNEW+10.0K10.0K+$130,005$130,005
RSPHINVESCO EXCHANGE TRADED FD TADDED+8.7K9.7K−$23,380$265,051
RSPSINVESCO EXCHANGE TRADED FD TADDED+8.9K11.4K−$70,507$342,845
BILSPDR SER TRADDED+3.3K6.4K+$303,742$585,577
NVONOVO-NORDISK A SADDED+13.4K26.8K+$269,302$2M
CRH PLCSOLD OUT−9.5K0−$527,707$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2023

98 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1USMVISHARES TRMSCI USA MIN VOL · 1 3 YR TREAS BD · 3 7 YR TREAS BD · TIPS BD ETF · MSCI EAFE MIN VL · CORE S&P MCP ETF · CORE S&P SCP ETF · 7-10 YR TRSY BD · MSCI USA SMCP MN · MSCI USA QLT FCT · A RATE CP BD ETF · MSCI USA MMENTM17.50%$23M243.8K
2MSFTMICROSOFT CORPhistory →COM3.91%$5M16.2K
3PGPROCTER AND GAMBLE COhistory →COM3.74%$5M33.5K
4MOATVANECK ETF TRUSTMRNGSTR WDE MOAT · GOLD MINERS ETF · FALLEN ANGEL HG3.51%$5M94.4K
5AAPLAPPLE INChistory →COM3.28%$4M25.0K
6GOOGLALPHABET INCCAP STK CL A · CAP STK CL C2.62%$3M26.2K
7FTNTFORTINET INChistory →COM2.29%$3M51.0K
8MAMASTERCARD INCORPORATEDhistory →CL A2.28%$3M7.5K
9RSPINVESCO EXCHANGE TRADED FD TS&P500 EQL WGT · S&P500 EQL STP · S&P500 EQL HLT2.19%$3M37.0K
10VGSHVANGUARD SCOTTSDALE FDShistory →SHORT TERM TREAS2.18%$3M49.4K
11JPMJPMORGAN CHASE & COhistory →COM2.08%$3M18.7K
12CVXCHEVRON CORP NEWhistory →COM2.00%$3M15.5K
13BXBLACKSTONE INChistory →COM1.96%$3M23.9K
14APOAPOLLO GLOBAL MGMT INChistory →COM1.94%$3M28.3K
15NVONOVO-NORDISK A Shistory →ADR1.86%$2M26.8K
16SDYSPDR SER TRS&P DIVID ETF · BLOOMBERG 1-3 MO · S&P 600 SMCP GRW · S&P 600 SMCP VAL1.81%$2M24.5K
17LNGCHENIERE ENERGY INChistory →COM NEW1.76%$2M13.9K
18ORLYOREILLY AUTOMOTIVE INChistory →COM1.66%$2M2.4K
19NOCNORTHROP GRUMMAN CORPhistory →COM1.64%$2M4.9K
20AMZNAMAZON COM INChistory →COM1.43%$2M14.7K
21ADBEADOBE INChistory →COM1.35%$2M3.5K
22MOALTRIA GROUP INChistory →COM1.33%$2M41.4K
23VVISA INChistory →COM CL A1.28%$2M7.3K
24AMATAPPLIED MATLS INChistory →COM1.27%$2M12.0K
25STESTERIS PLChistory →SHS USD1.18%$2M7.0K
26VTIPVANGUARD MALVERN FDShistory →STRM INFPROIDX1.03%$1M28.6K
27LMTLOCKHEED MARTIN CORPhistory →COM1.03%$1M3.3K
28SKYYFIRST TR EXCHANGE TRADED FDCLOUD COMPUTING · NASDAQ 100 EX1.02%$1M17.1K
29PMPHILIP MORRIS INTL INCCOM0.94%$1M13.3K
30MNSTMONSTER BEVERAGE CORP NEWCOM0.94%$1M23.3K
31ASRGRUPO AEROPORTUARIO DEL SURESPON ADR SER B0.92%$1M4.9K
32DIASPDR DOW JONES INDL AVERAGEUT SER 10.90%$1M3.5K
33ABTABBOTT LABSCOM0.90%$1M12.2K
34METAMETA PLATFORMS INCCL A0.85%$1M3.7K
35JJACOBS SOLUTIONS INCCOM0.83%$1M7.9K
36CHTRCHARTER COMMUNICATIONS INC NCL A0.81%$1M2.4K
37SPYSPDR S&P 500 ETF TRTR UNIT0.77%$1M2.3K
38TTENTOTALENERGIES SESPONSORED ADS0.70%$916,43113.9K
39XLKSELECT SECTOR SPDR TRTECHNOLOGY0.69%$902,8755.5K
40TJXTJX COS INC NEWCOM0.68%$890,79210.0K
41CVSCVS HEALTH CORPCOM0.68%$889,68812.7K
42MCDMCDONALDS CORPCOM0.65%$850,0243.2K
43TSCOTRACTOR SUPPLY COCOM0.64%$840,9754.1K
44CPCANADIAN PACIFIC KANSAS CITYCOM0.63%$825,35611.1K
45CHARLES RIV LABS INTL INCCOM0.62%$812,5334.1K
46GRMNGARMIN LTDSHS0.61%$799,3107.6K
47COPCONOCOPHILLIPSCOM0.58%$761,1786.4K
48BABOEING COCOM0.57%$745,7643.9K
49PEPPEPSICO INCCOM0.56%$734,3354.3K
50MARMARRIOTT INTL INC NEWCL A0.49%$637,1453.2K
51VBRVANGUARD INDEX FDSSM CP VAL ETF0.49%$634,1154.0K
52UNPUNION PAC CORPCOM0.47%$618,5703.0K
53DPZDOMINOS PIZZA INCCOM0.47%$614,1421.6K
54FNVFRANCO NEV CORPCOM0.46%$598,4364.5K
55CRHCRH PLCORD0.40%$516,8189.5K
56JNJJOHNSON & JOHNSONCOM0.38%$495,8313.2K
57HONHONEYWELL INTL INCCOM0.37%$484,6882.6K
58ABBVABBVIE INCCOM0.36%$473,3033.2K
59MPMP MATERIALS CORPCOM CL A0.36%$471,96124.7K
60CLXCLOROX CO DELCOM0.36%$469,0343.6K
61CITHE CIGNA GROUPCOM0.35%$463,2361.6K
62BKNGBOOKING HOLDINGS INCCOM0.35%$459,509149
63INTUINTUITCOM0.35%$455,493891
64BAHBOOZ ALLEN HAMILTON HLDG CORCL A0.34%$448,7584.1K
65OLEDUNIVERSAL DISPLAY CORPCOM0.34%$445,5232.8K
66TROWPRICE T ROWE GROUP INCCOM0.33%$433,1064.1K
67LUVSOUTHWEST AIRLS COCOM0.33%$432,84716.0K
68AXPAMERICAN EXPRESS COCOM0.32%$424,3322.8K
69SBACSBA COMMUNICATIONS CORP NEWCL A0.31%$403,1982.0K
70CARRCARRIER GLOBAL CORPORATIONCOM0.29%$373,0406.8K
71SDCIUSCF ETF TRSUMMERHAVEN K10.28%$370,72120.0K
72ARISTA NETWORKS INCCOM0.27%$358,2961.9K
73GUNRFLEXSHARES TRMORNSTAR UPSTR0.26%$345,0878.5K
74HDHOME DEPOT INCCOM0.25%$332,0361.1K
75OTISOTIS WORLDWIDE CORPCOM0.25%$330,0864.1K
76SCHMSCHWAB STRATEGIC TRUS MID-CAP ETF0.25%$320,9144.7K
77QQQINVESCO QQQ TRUNIT SER 10.24%$309,829865
78ETF SER SOLUTIONSDISTILLATE US0.24%$308,2156.9K
79ETNEATON CORP PLCSHS0.23%$299,9461.4K
80DONWISDOMTREE TRUS MIDCAP DIVID0.23%$295,4507.2K
81COSTCOSTCO WHSL CORP NEWCOM0.21%$276,083489
82REYNREYNOLDS CONSUMER PRODS INCCOM0.21%$269,85410.5K
83AMGNAMGEN INCCOM0.20%$264,196983
84CRMSALESFORCE INCCOM0.20%$255,7671.3K
85AVGOBROADCOM INCCOM0.19%$248,575299
86PSXPHILLIPS 66COM0.19%$247,5142.1K
87IBMINTERNATIONAL BUSINESS MACHSCOM0.18%$240,7551.7K
88PYPLPAYPAL HLDGS INCCOM0.18%$232,8504.0K
89SHOPSHOPIFY INCCL A0.18%$230,2854.2K
90CCITIGROUP INCCOM NEW0.17%$222,3925.4K
91AWKAMERICAN WTR WKS CO INC NEWCOM0.17%$221,5311.8K
92ISRGINTUITIVE SURGICAL INCCOM NEW0.16%$214,873735
93WMWASTE MGMT INC DELCOM0.16%$214,5381.4K
94CLCOLGATE PALMOLIVE COCOM0.16%$207,7162.9K
95CMICUMMINS INCCOM0.16%$204,405895
96XFFCXFLAHERTY & CRUMRINE PFD SECSCOM0.10%$130,00510.0K
97BBBLACKBERRY LTDCOM0.08%$103,14921.9K
98LYGLLOYDS BANKING GROUP PLCSPONSORED ADR0.02%$25,97912.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$196M148Apr 30, 202613F-HRchanges · EDGAR ↗
Q4 2025$148M99Jan 23, 202613F-HRchanges · EDGAR ↗
Q3 2025$133M94Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$124M95Jul 16, 202513F-HRchanges · EDGAR ↗
Q1 2025$116M95Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$110M88Jan 23, 202513F-HRchanges · EDGAR ↗
Q3 2024$110M88Oct 24, 202413F-HRchanges · EDGAR ↗
Q2 2024$163M122Aug 7, 2024RESTATEMENTchanges · EDGAR ↗
Q1 2024$158M130Apr 23, 202413F-HRchanges · EDGAR ↗
Q4 2023$143M127Jan 25, 202413F-HRchanges · EDGAR ↗
Q3 2023$131M118Oct 25, 202313F-HRchanges · EDGAR ↗
Q2 2023$133M121Aug 7, 202313F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.