SEC 13F Intelligence

Managers / Q2 2023 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value
$133M
Q2 2023
Positions
121
Filings on Record
13
2019–present window
Filed
Aug 7, 2023
original filing

Summary

Fortune Financial Advisors, LLC reported $133M in U.S.-listed holdings across 121 positions for Q2 2023.

Its largest position, Ishares Tr, represents 6.7% of the portfolio.

Portfolio Metrics

Top-10 Concentration
+32.1%
share of reported value
Largest Position
+6.7%
Ishares Tr

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’23: $133MQ2 ’23Q3 ’23: $131MQ4 ’23: $143MQ4 ’23Q1 ’24: $158MQ2 ’24: $163MQ2 ’24Q3 ’24: $110MQ4 ’24: $110MQ4 ’24Q1 ’25: $116MQ2 ’25: $124MQ2 ’25Q3 ’25: $133MQ4 ’25: $148MQ4 ’25Q1 ’26: $196Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 60.7%ETP: 33.3%ADR: 3.3%Other: 2.4%REIT: 0.3%
  • Common Stock · 60.7% · $81M
  • ETP · 33.3% · $44M
  • ADR · 3.3% · $4M
  • Other · 2.4% · $3M
  • REIT · 0.3% · $455,401

Quarter-over-Quarter Changes full breakdown →

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES TRNEW+120.4K120.4K+$9M$9M
MSFTMICROSOFT CORPNEW+16.1K16.1K+$5M$5M
PGPROCTER AND GAMBLE CONEW+32.6K32.6K+$5M$5M
AAPLAPPLE INCNEW+25.3K25.3K+$5M$5M
FTNTFORTINET INCNEW+50.4K50.4K+$4M$4M
VANECK ETF TRUSTNEW+40.2K40.2K+$3M$3M
ISHARES TRNEW+00+$3M$3M
MAMASTERCARD INCORPORATEDNEW+7.6K7.6K+$3M$3M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2023

42 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ISHARES TRMSCI USA MIN VOL · 1 3 YR TREAS BD · 3 7 YR TREAS BD · TIPS BD ETF · MSCI EAFE MIN VL · CORE S&P MCP ETF · CORE S&P SCP ETF · 7-10 YR TRSY BD16.51%$22M215.8K
2MSFTMICROSOFT CORPhistory →COM4.13%$5M16.1K
3PGPROCTER AND GAMBLE COhistory →COM3.71%$5M32.6K
4AAPLAPPLE INChistory →COM3.68%$5M25.3K
5VANECK ETF TRUSTMRNGSTR WDE MOAT · GOLD MINERS ETF3.25%$4M77.5K
6FTNTFORTINET INChistory →COM2.86%$4M50.4K
7MAMASTERCARD INCORPORATEDhistory →CL A2.24%$3M7.6K
8VGSHVANGUARD SCOTTSDALE FDShistory →SHORT TERM TREAS2.07%$3M47.8K
9JPMJPMORGAN CHASE & COhistory →COM2.04%$3M18.7K
10GOOGLALPHABET INChistory →CAP STK CL A1.99%$3M22.1K
11INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT1.81%$2M16.2K
12CHVCHEVRON CORP NEWhistory →COM1.81%$2M15.3K
13ORLYOREILLY AUTOMOTIVE INChistory →COM1.74%$2M2.4K
14NOCNORTHROP GRUMMAN CORPhistory →COM1.66%$2M4.8K
15NVONOVO-NORDISK A Shistory →ADR1.62%$2M13.4K
16BXBLACKSTONE INChistory →COM1.62%$2M23.2K
17APOAPOLLO GLOBAL MGMT INChistory →COM1.57%$2M27.3K
18LNGCHENIERE ENERGY INChistory →COM NEW1.55%$2M13.5K
19AMZNAMAZON COM INChistory →COM1.43%$2M14.6K
20MOALTRIA GROUP INChistory →COM1.40%$2M41.3K
21AMATAPPLIED MATLS INChistory →COM1.33%$2M12.3K
22VVISA INChistory →COM CL A1.29%$2M7.2K
23ADBEADOBE SYSTEMS INCORPORATEDhistory →COM1.29%$2M3.5K
24STERIS PLCSHS USD1.18%$2M7.0K
25LMTLOCKHEED MARTIN CORPhistory →COM1.12%$1M3.3K
26ASRGRUPO AEROPORTUARIO DEL SUREhistory →SPON ADR SER B1.02%$1M4.9K
27MNSTMONSTER BEVERAGE CORP NEWhistory →COM1.00%$1M23.3K
28ABTABBOTT LABSCOM0.99%$1M12.1K
29SPDR SER TRS&P DIVID ETF0.97%$1M10.5K
304I1PHILIP MORRIS INTL INCCOM0.96%$1M13.2K
31VANGUARD MALVERN FDSSTRM INFPROIDX0.93%$1M26.3K
32SPDR DOW JONES INDL AVERAGEUT SER 10.92%$1M3.6K
33METAMETA PLATFORMS INCCL A0.82%$1M3.8K
34SPDR S&P 500 ETF TRTR UNIT0.78%$1M2.3K
35MCDMCDONALDS CORPCOM0.73%$974,8423.3K
36SELECT SECTOR SPDR TRTECHNOLOGY0.69%$925,9335.3K
37TSCOTRACTOR SUPPLY COCOM0.68%$903,4844.1K
38JJACOBS SOLUTIONS INCCOM0.67%$897,9417.6K
39CPCANADIAN PACIFIC KANSAS CITYCOM0.66%$882,89710.9K
40CHTRCHARTER COMMUNICATIONS INC NCL A0.65%$871,7692.4K
41CHARLES RIV LABS INTL INCCOM0.65%$871,6974.1K
42TJXTJX COS INC NEWCOM0.63%$838,4359.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$196M148Apr 30, 202613F-HRchanges · EDGAR ↗
Q4 2025$148M99Jan 23, 202613F-HRchanges · EDGAR ↗
Q3 2025$133M94Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$124M95Jul 16, 202513F-HRchanges · EDGAR ↗
Q1 2025$116M95Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$110M88Jan 23, 202513F-HRchanges · EDGAR ↗
Q3 2024$110M88Oct 24, 202413F-HRchanges · EDGAR ↗
Q2 2024$163M122Aug 7, 2024RESTATEMENTchanges · EDGAR ↗
Q1 2024$158M130Apr 23, 202413F-HRchanges · EDGAR ↗
Q4 2023$143M127Jan 25, 202413F-HRchanges · EDGAR ↗
Q3 2023$131M118Oct 25, 202313F-HRchanges · EDGAR ↗
Q2 2023$133M121Aug 7, 202313F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.