Managers / Q2 2024 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value

$163M

Q2 2024

Positions

122

Filings on Record

2019–present window

Filed

Aug 7, 2024

amendment (RESTATEMENT)

Summary

Fortune Financial Advisors, LLC reported $163M in U.S.-listed holdings across 122 positions for Q2 2024.

Its largest position, Ishares Tr, represents 6.1% of the portfolio.

Compared with Q1 2024, the fund opened 1 new position and exited 9.

Portfolio Metrics

Turnover

+5.0%

vs prior filed quarter

Top-10 Concentration

+32.4%

share of reported value

Largest Position

+6.1%

Ishares Tr

New / Exited

1 / 9

positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value

Portfolio Composition

By security type

Common Stock · 59.5% · $97M
ETP · 33.6% · $55M
ADR · 3.7% · $6M
Other · 2.9% · $5M
REIT · 0.2% · $373,725

Quarter-over-Quarter Changes full breakdown →

vs Q1 2024 (amended baseline)

Issuer	Move	Share Δ	Shares now	Value Δ	Value now
MMM 3M CO	NEW	+2.0K	2.0K	+$203,696	$203,696
NVDA NVIDIA CORPORATION	ADDED	+3.1K	3.4K	+$149,621	$425,805
PGIM ETF TR	ADDED	+12.4K	18.4K	+$614,013	$912,710
J P MORGAN EXCHANGE TRADED F	ADDED	+19.2K	30.0K	+$971,272	$2M
SPDR SER TR	ADDED	+13.2K	23.4K	+$1M	$2M
ISHARES TR	SOLD OUT	+0	0	−$810,590	$0
ABBV ABBVIE INC	SOLD OUT	−2.8K	0	−$507,062	$0
VANECK ETF TRUST	SOLD OUT	−11.9K	0	−$377,073	$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2024

45 positions

Export to Excel

#	Issuer	Class	% Portfolio	Value ↓	Shares
1	ISHARES TR	MSCI USA MIN VOL · 3 7 YR TREAS BD · TIPS BD ETF · MSCI EAFE MIN VL · CORE S&P MCP ETF	10.75%	$18M	204.8K
2	MSFT MICROSOFT CORP history →	COM	5.16%	$8M	18.8K
3	PG PROCTER AND GAMBLE CO history →	COM	4.23%	$7M	41.9K
4	AAPL APPLE INC history →	COM	3.10%	$5M	24.0K
5	GOOGL ALPHABET INC history →	CAP STK CL A	2.58%	$4M	23.1K
6	VANECK ETF TRUST	MRNGSTR WDE MOAT	2.42%	$4M	45.7K
7	VGSH VANGUARD SCOTTSDALE FDS history →	SHORT TERM TREAS	2.39%	$4M	67.2K
8	NVO NOVO-NORDISK A S history →	ADR	2.34%	$4M	26.8K
9	MA MASTERCARD INCORPORATED history →	CL A	2.07%	$3M	7.7K
10	APO APOLLO GLOBAL MGMT INC history →	COM	2.04%	$3M	28.2K
11	JPM JPMORGAN CHASE & CO.history →	COM	1.98%	$3M	16.0K
12	FTNT FORTINET INC history →	COM	1.98%	$3M	53.6K
13	AMZN AMAZON COM INC history →	COM	1.84%	$3M	15.5K
14	BX BLACKSTONE INC history →	COM	1.73%	$3M	22.9K
15	AMAT APPLIED MATLS INC history →	COM	1.71%	$3M	11.8K
16	SELECT SECTOR SPDR TR	SBI HEALTHCARE · TECHNOLOGY	1.61%	$3M	15.1K
17	ORLY OREILLY AUTOMOTIVE INC history →	COM	1.57%	$3M	2.4K
18	INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	1.54%	$3M	15.3K
19	LNG CHENIERE ENERGY INC history →	COM NEW	1.50%	$2M	14.0K
20	SPDR SER TR	BLOOMBERG 1-3 MO	1.32%	$2M	23.4K
21	NOC NORTHROP GRUMMAN CORP history →	COM	1.24%	$2M	4.6K
22	V VISA INC history →	COM CL A	1.23%	$2M	7.7K
23	VANGUARD MALVERN FDS	STRM INFPROIDX	1.22%	$2M	41.1K
24	CHV CHEVRON CORP NEW history →	COM	1.18%	$2M	12.3K
25	META META PLATFORMS INC history →	CL A	1.18%	$2M	3.8K
26	ADBE ADOBE INC history →	COM	1.14%	$2M	3.3K
27	MO ALTRIA GROUP INC history →	COM	1.13%	$2M	40.5K
28	STERIS PLC	SHS USD	0.99%	$2M	7.4K
29	J P MORGAN EXCHANGE TRADED F	ULTRA SHRT INC	0.93%	$2M	30.0K
30	APH AMPHENOL CORP NEW	CL A	0.90%	$1M	21.7K
31	LMT LOCKHEED MARTIN CORP	COM	0.87%	$1M	3.0K
32	ASR GRUPO AEROPORTUARIO DEL SURE	SPON ADR SER B	0.86%	$1M	4.7K
33	PANW PALO ALTO NETWORKS INC	COM	0.84%	$1M	4.1K
34	GARMIN LTD	SHS	0.84%	$1M	8.5K
35	CRH PLC	ORD	0.83%	$1M	18.1K
36	J JACOBS SOLUTIONS INC	COM	0.81%	$1M	9.4K
37	4I1 PHILIP MORRIS INTL INC	COM	0.78%	$1M	12.6K
38	AMERICAN CENTY ETF TR	INTERNATIONAL LR	0.78%	$1M	24.2K
39	SPDR DOW JONES INDL AVERAGE	UT SER 1	0.77%	$1M	3.2K
40	MNST MONSTER BEVERAGE CORP NEW	COM	0.75%	$1M	24.5K
41	TSCO TRACTOR SUPPLY CO	COM	0.73%	$1M	4.4K
42	SPDR S&P 500 ETF TR	TR UNIT	0.72%	$1M	2.2K
43	UNP UNION PAC CORP	COM	0.71%	$1M	5.1K
44	ABT ABBOTT LABS	COM	0.69%	$1M	10.8K
45	SCHWAB STRATEGIC TR	US LCAP GR ETF	0.67%	$1M	10.9K

Filing History

Quarter	Reported Value	Positions	Filed	Type	Links
Q1 2026	$196M	148	Apr 30, 2026	13F-HR	changes · EDGAR ↗
Q4 2025	$148M	99	Jan 23, 2026	13F-HR	changes · EDGAR ↗
Q3 2025	$133M	94	Nov 5, 2025	13F-HR	changes · EDGAR ↗
Q2 2025	$124M	95	Jul 16, 2025	13F-HR	changes · EDGAR ↗
Q1 2025	$116M	95	Apr 29, 2025	13F-HR	changes · EDGAR ↗
Q4 2024	$110M	88	Jan 23, 2025	13F-HR	changes · EDGAR ↗
Q3 2024	$110M	88	Oct 24, 2024	13F-HR	changes · EDGAR ↗
Q2 2024	$163M	122	Aug 7, 2024	RESTATEMENT	changes · EDGAR ↗
Q1 2024	$158M	130	Apr 23, 2024	13F-HR	changes · EDGAR ↗
Q4 2023	$143M	127	Jan 25, 2024	13F-HR	changes · EDGAR ↗
Q3 2023	$131M	118	Oct 25, 2023	13F-HR	changes · EDGAR ↗
Q2 2023	$133M	121	Aug 7, 2023	13F-HR	changes · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.