SEC 13F Intelligence

Managers / Q4 2024 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value
$110M
Q4 2024
Positions
88
Filings on Record
13
2019–present window
Filed
Jan 23, 2025
original filing

Summary

Fortune Financial Advisors, LLC reported $110M in U.S.-listed holdings across 88 positions for Q4 2024.

The portfolio is heavily concentrated: USMV alone accounts for 20.6% of reported value.

Compared with Q3 2024, the fund opened 4 new positions and exited 4.

Portfolio Metrics

Turnover
+5.7%
vs prior filed quarter
Top-10 Concentration
+49.9%
share of reported value
Largest Position
+20.6%
Ishares Tr
New / Exited
4 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’23: $133MQ2 ’23Q3 ’23: $131MQ4 ’23: $143MQ4 ’23Q1 ’24: $158MQ2 ’24: $163MQ2 ’24Q3 ’24: $110MQ4 ’24: $110MQ4 ’24Q1 ’25: $116MQ2 ’25: $124MQ2 ’25Q3 ’25: $133MQ4 ’25: $148MQ4 ’25Q1 ’26: $196Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 56.1%ETP: 39.6%ADR: 3.9%REIT: 0.4%
  • Common Stock · 56.1% · $62M
  • ETP · 39.6% · $44M
  • ADR · 3.9% · $4M
  • REIT · 0.4% · $394,232

Quarter-over-Quarter Changes full breakdown →

vs Q3 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
VOOVANGUARD INDEX FDSNEW+903903+$486,545$486,545
VIGVANGUARD SPECIALIZED FUNDSNEW+1.1K1.1K+$224,813$224,813
IWPISHARES TRNEW+1.7K1.7K+$220,165$220,165
UITBVICTORY PORTFOLIOS IINEW+4.6K4.6K+$211,600$211,600
TSCOTRACTOR SUPPLY COADDED+18.2K22.6K−$88,001$1M
MUSAMURPHY USA INCADDED+1.2K1.6K+$580,799$786,061
CLXCLOROX CO DELSOLD OUT−3.4K0−$552,414$0
REYNREYNOLDS CONSUMER PRODS INCSOLD OUT−10.3K0−$321,512$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2024

70 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1USMVISHARES TRMSCI USA MIN VOL · 3 7 YR TREAS BD · TIPS BD ETF · MSCI EAFE MIN VL · CORE S&P MCP ETF · 7-10 YR TRSY BD · CORE S&P SCP ETF · MSCI USA QLT FCT · MSCI USA SMCP MN · CORE S&P500 ETF · MSCI USA MMENTM · A RATE CP BD ETF · RUS MD CP GR ETF20.56%$23M250.9K
2MOATVANECK ETF TRUSTMRNGSTR WDE MOAT · FALLEN ANGEL HG4.86%$5M67.5K
3GOOGLALPHABET INCCAP STK CL A · CAP STK CL C4.02%$4M23.4K
4VGSHVANGUARD SCOTTSDALE FDShistory →SHORT TERM TREAS3.93%$4M74.4K
5AAPLAPPLE INChistory →COM3.21%$4M14.1K
6MAMASTERCARD INCORPORATEDhistory →CL A2.99%$3M6.2K
7RSPINVESCO EXCHANGE TRADED FD TS&P500 EQL WGT · S&P500 EQL STP · S&P500 EQL HLT2.86%$3M32.0K
8ORLYOREILLY AUTOMOTIVE INChistory →COM2.64%$3M2.4K
9MSFTMICROSOFT CORPhistory →COM2.44%$3M6.4K
10JPMJPMORGAN CHASE & CO.history →COM2.37%$3M10.9K
11VTIPVANGUARD MALVERN FDShistory →STRM INFPROIDX2.33%$3M53.0K
12AMZNAMAZON COM INChistory →COM2.25%$2M11.3K
13NVONOVO-NORDISK A Shistory →ADR2.14%$2M27.4K
14NOCNORTHROP GRUMMAN CORPhistory →COM2.02%$2M4.7K
15MOALTRIA GROUP INChistory →COM1.96%$2M41.3K
16AMATAPPLIED MATLS INChistory →COM1.78%$2M12.1K
17VVISA INChistory →COM CL A1.68%$2M5.8K
18GRMNGARMIN LTDhistory →SHS1.58%$2M8.4K
19PMPHILIP MORRIS INTL INChistory →COM1.42%$2M13.0K
20STESTERIS PLChistory →SHS USD1.41%$2M7.6K
21APHAMPHENOL CORP NEWhistory →CL A1.40%$2M22.2K
22LMTLOCKHEED MARTIN CORPhistory →COM1.39%$2M3.1K
23DIASPDR DOW JONES INDL AVERAGEhistory →UT SER 11.24%$1M3.2K
24MNSTMONSTER BEVERAGE CORP NEWhistory →COM1.20%$1M25.2K
25ABTABBOTT LABShistory →COM1.16%$1M11.3K
26SPYSPDR S&P 500 ETF TRhistory →TR UNIT1.13%$1M2.1K
27ASRGRUPO AEROPORTUARIO DEL SUREhistory →SPON ADR SER B1.13%$1M4.8K
28METAMETA PLATFORMS INChistory →CL A1.09%$1M2.1K
29TSCOTRACTOR SUPPLY COhistory →COM1.09%$1M22.6K
30TJXTJX COS INC NEWhistory →COM1.07%$1M9.7K
31BILSPDR SER TRBLOOMBERG 1-3 MO · S&P DIVID ETF1.02%$1M11.3K
32VBRVANGUARD INDEX FDSSM CP VAL ETF · S&P 500 ETF SHS0.98%$1M3.9K
33ADBEADOBE INCCOM0.95%$1M2.3K
34MCDMCDONALDS CORPCOM0.87%$962,8873.3K
35CVXCHEVRON CORP NEWCOM0.85%$938,5626.5K
36CPCANADIAN PACIFIC KANSAS CITYCOM0.79%$869,01912.0K
37CHARLES RIV LABS INTL INCCOM0.73%$799,6874.3K
38MUSAMURPHY USA INCCOM0.71%$786,0611.6K
39DPZDOMINOS PIZZA INCCOM0.70%$774,8411.8K
40AXPAMERICAN EXPRESS COCOM0.69%$762,5312.6K
41BKNGBOOKING HOLDINGS INCCOM0.67%$740,295149
42TTENTOTALENERGIES SESPONSORED ADS0.66%$721,96213.2K
43UNPUNION PAC CORPCOM0.65%$719,7733.2K
44FNVFRANCO NEV CORPCOM0.63%$690,2535.9K
45PEPPEPSICO INCCOM0.63%$688,6124.5K
46AVGOBROADCOM INCCOM0.61%$669,1552.9K
47COPCONOCOPHILLIPSCOM0.56%$618,7296.2K
48PGPROCTER AND GAMBLE COCOM0.46%$505,9673.0K
49INTUINTUITCOM0.43%$475,122756
50CARRCARRIER GLOBAL CORPORATIONCOM0.42%$460,5876.7K
51BAHBOOZ ALLEN HAMILTON HLDG CORCL A0.41%$451,2933.5K
52JNJJOHNSON & JOHNSONCOM0.39%$426,7433.0K
53ETNEATON CORP PLCSHS0.39%$424,2461.3K
54SBACSBA COMMUNICATIONS CORP NEWCL A0.36%$394,2321.9K
55QQQINVESCO QQQ TRUNIT SER 10.35%$388,939761
56OLEDUNIVERSAL DISPLAY CORPCOM0.35%$387,1542.6K
57ISRGINTUITIVE SURGICAL INCCOM NEW0.34%$374,767718
58OTISOTIS WORLDWIDE CORPCOM0.30%$330,9923.6K
59IBMINTERNATIONAL BUSINESS MACHSCOM0.30%$329,7451.5K
60RTXRTX CORPORATIONCOM0.29%$323,0562.8K
61CMICUMMINS INCCOM0.28%$312,548897
62NVDANVIDIA CORPORATIONCOM0.28%$310,4282.3K
63HONHONEYWELL INTL INCCOM0.26%$286,8911.3K
64WMWASTE MGMT INC DELCOM0.25%$272,2191.3K
65AMGNAMGEN INCCOM0.22%$241,497927
66PSXPHILLIPS 66COM0.21%$234,7012.1K
67VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.20%$224,8131.1K
68UITBVICTORY PORTFOLIOS IICORE INTERMEDIAT0.19%$211,6004.6K
69KOCOCA COLA COCOM0.18%$201,7293.2K
70BBBLACKBERRY LTDCOM0.06%$61,61416.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$196M148Apr 30, 202613F-HRchanges · EDGAR ↗
Q4 2025$148M99Jan 23, 202613F-HRchanges · EDGAR ↗
Q3 2025$133M94Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$124M95Jul 16, 202513F-HRchanges · EDGAR ↗
Q1 2025$116M95Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$110M88Jan 23, 202513F-HRchanges · EDGAR ↗
Q3 2024$110M88Oct 24, 202413F-HRchanges · EDGAR ↗
Q2 2024$163M122Aug 7, 2024RESTATEMENTchanges · EDGAR ↗
Q1 2024$158M130Apr 23, 202413F-HRchanges · EDGAR ↗
Q4 2023$143M127Jan 25, 202413F-HRchanges · EDGAR ↗
Q3 2023$131M118Oct 25, 202313F-HRchanges · EDGAR ↗
Q2 2023$133M121Aug 7, 202313F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.