SEC 13F Intelligence

Managers / Q1 2024 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value
$158M
Q1 2024
Positions
130
Filings on Record
13
2019–present window
Filed
Apr 23, 2024
original filing

Summary

Fortune Financial Advisors, LLC reported $158M in U.S.-listed holdings across 130 positions for Q1 2024.

Its largest position, Ishares Tr, represents 6.3% of the portfolio.

Compared with Q4 2023, the fund opened 14 new positions and exited 11.

Portfolio Metrics

Turnover
+5.2%
vs prior filed quarter
Top-10 Concentration
+31.7%
share of reported value
Largest Position
+6.3%
Ishares Tr
New / Exited
14 / 11
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’23: $133MQ2 ’23Q3 ’23: $131MQ4 ’23: $143MQ4 ’23Q1 ’24: $158MQ2 ’24: $163MQ2 ’24Q3 ’24: $110MQ4 ’24: $110MQ4 ’24Q1 ’25: $116MQ2 ’25: $124MQ2 ’25Q3 ’25: $133MQ4 ’25: $148MQ4 ’25Q1 ’26: $196Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 60.6%ETP: 32.6%ADR: 3.7%Other: 2.9%REIT: 0.3%
  • Common Stock · 60.6% · $96M
  • ETP · 32.6% · $51M
  • ADR · 3.7% · $6M
  • Other · 2.9% · $5M
  • REIT · 0.3% · $410,540

Quarter-over-Quarter Changes full breakdown →

vs Q4 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
SELECT SECTOR SPDR TRNEW+6.3K6.3K+$934,884$934,884
AMERICAN CENTY ETF TRNEW+16.3K16.3K+$882,396$882,396
AMERICAN CENTY ETF TRNEW+8.1K8.1K+$758,740$758,740
SCHWAB STRATEGIC TRNEW+9.0K9.0K+$725,297$725,297
SCHWAB STRATEGIC TRNEW+7.1K7.1K+$659,990$659,990
VANECK ETF TRUSTNEW+7.7K7.7K+$559,247$559,247
J P MORGAN EXCHANGE TRADED FNEW+10.7K10.7K+$540,403$540,403
DEDEERE & CONEW+1.1K1.1K+$440,313$440,313

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2024

44 positions
#IssuerClass% PortfolioValueShares
1ISHARES TRMSCI USA MIN VOL · 3 7 YR TREAS BD · TIPS BD ETF · MSCI EAFE MIN VL · CORE S&P MCP ETF · CORE S&P SCP ETF · 7-10 YR TRSY BD12.46%$20M225.8K
2MSFTMICROSOFT CORPhistory →COM4.79%$8M18.0K
3PGPROCTER AND GAMBLE COhistory →COM4.08%$6M39.7K
4AAPLAPPLE INChistory →COM2.60%$4M23.9K
5VANECK ETF TRUSTMRNGSTR WDE MOAT2.58%$4M45.3K
6MAMASTERCARD INCORPORATEDhistory →CL A2.35%$4M7.7K
7FTNTFORTINET INChistory →COM2.34%$4M54.2K
8VGSHVANGUARD SCOTTSDALE FDShistory →SHORT TERM TREAS2.33%$4M63.4K
9GOOGLALPHABET INChistory →CAP STK CL A2.16%$3M22.5K
10NVONOVO-NORDISK A Shistory →ADR2.14%$3M26.3K
11JPMJPMORGAN CHASE & COhistory →COM2.07%$3M16.3K
12APOAPOLLO GLOBAL MGMT INChistory →COM2.05%$3M28.7K
13BXBLACKSTONE INChistory →COM1.95%$3M23.4K
14AMZNAMAZON COM INChistory →COM1.78%$3M15.6K
15ORLYOREILLY AUTOMOTIVE INChistory →COM1.68%$3M2.4K
16INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT1.65%$3M15.4K
17AMATAPPLIED MATLS INChistory →COM1.56%$2M11.9K
18NOCNORTHROP GRUMMAN CORPhistory →COM1.40%$2M4.6K
19LNGCHENIERE ENERGY INChistory →COM NEW1.37%$2M13.4K
20VVISA INChistory →COM CL A1.35%$2M7.7K
21CHVCHEVRON CORP NEWhistory →COM1.31%$2M13.2K
22VANGUARD MALVERN FDSSTRM INFPROIDX1.15%$2M37.9K
23METAMETA PLATFORMS INChistory →CL A1.12%$2M3.7K
24MOALTRIA GROUP INChistory →COM1.12%$2M40.6K
25ADBEADOBE INChistory →COM1.06%$2M3.3K
26STERIS PLCSHS USD1.02%$2M7.1K
27ASRGRUPO AEROPORTUARIO DEL SURESPON ADR SER B0.96%$2M4.7K
28MNSTMONSTER BEVERAGE CORP NEWCOM0.92%$1M24.5K
29LMTLOCKHEED MARTIN CORPCOM0.88%$1M3.0K
30JJACOBS SOLUTIONS INCCOM0.84%$1M8.7K
31SPDR DOW JONES INDL AVERAGEUT SER 10.81%$1M3.2K
32UNPUNION PAC CORPCOM0.80%$1M5.1K
33APHAMPHENOL CORP NEWCL A0.79%$1M10.9K
34CRH PLCORD0.78%$1M14.3K
35ABTABBOTT LABSCOM0.78%$1M10.8K
36CHARLES RIV LABS INTL INCCOM0.74%$1M4.3K
37TSCOTRACTOR SUPPLY COCOM0.73%$1M4.4K
384I1PHILIP MORRIS INTL INCCOM0.73%$1M12.5K
39SPDR S&P 500 ETF TRTR UNIT0.72%$1M2.2K
40GARMIN LTDSHS0.70%$1M7.5K
41SELECT SECTOR SPDR TRTECHNOLOGY0.70%$1M5.3K
42CVSCVS HEALTH CORPCOM0.65%$1M12.9K
43CPCANADIAN PACIFIC KANSAS CITYCOM0.65%$1M11.6K
44SPDR SER TRBLOOMBERG 1-3 MO0.59%$938,60710.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$196M148Apr 30, 202613F-HRchanges · EDGAR ↗
Q4 2025$148M99Jan 23, 202613F-HRchanges · EDGAR ↗
Q3 2025$133M94Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$124M95Jul 16, 202513F-HRchanges · EDGAR ↗
Q1 2025$116M95Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$110M88Jan 23, 202513F-HRchanges · EDGAR ↗
Q3 2024$110M88Oct 24, 202413F-HRchanges · EDGAR ↗
Q2 2024$163M122Aug 7, 2024RESTATEMENTchanges · EDGAR ↗
Q1 2024$158M130Apr 23, 202413F-HRchanges · EDGAR ↗
Q4 2023$143M127Jan 25, 202413F-HRchanges · EDGAR ↗
Q3 2023$131M118Oct 25, 202313F-HRchanges · EDGAR ↗
Q2 2023$133M121Aug 7, 202313F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.