SEC 13F Intelligence

Managers / Q4 2025 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value
$148M
Q4 2025
Positions
99
Filings on Record
13
2019–present window
Filed
Jan 23, 2026
original filing

Summary

Fortune Financial Advisors, LLC reported $148M in U.S.-listed holdings across 99 positions for Q4 2025.

Its largest position, Garmin, represents 9.0% of the portfolio.

Compared with Q3 2025, the fund opened 7 new positions and exited 2.

Portfolio Metrics

Turnover
+2.7%
vs prior filed quarter
Top-10 Concentration
+41.0%
share of reported value
Largest Position
+9.0%
Garmin
New / Exited
7 / 2
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’23: $133MQ2 ’23Q3 ’23: $131MQ4 ’23: $143MQ4 ’23Q1 ’24: $158MQ2 ’24: $163MQ2 ’24Q3 ’24: $110MQ4 ’24: $110MQ4 ’24Q1 ’25: $116MQ2 ’25: $124MQ2 ’25Q3 ’25: $133MQ4 ’25: $148MQ4 ’25Q1 ’26: $196Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 51.8%ETP: 35.0%Other: 10.8%ADR: 2.0%REIT: 0.3%
  • Common Stock · 51.8% · $77M
  • ETP · 35.0% · $52M
  • Other · 10.8% · $16M
  • ADR · 2.0% · $3M
  • REIT · 0.3% · $446,881

Quarter-over-Quarter Changes full breakdown →

vs Q3 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
VANGUARD INSTL INDEX FDNEW+5.3K5.3K+$402,730$402,730
LLYELI LILLY & CONEW+266266+$285,865$285,865
GQ9SPDR GOLD TRNEW+665665+$263,546$263,546
ISHARES TRNEW+4.5K4.5K+$213,870$213,870
ISHARES TRNEW+1.8K1.8K+$204,724$204,724
INVESCO EXCHANGE TRADED FD TNEW+6.4K6.4K+$203,896$203,896
SCHWAB STRATEGIC TRNEW+4.5K4.5K+$201,400$201,400
GARMIN LTDADDED+57.4K65.7K+$11M$13M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2025

43 positions
#IssuerClass% PortfolioValueShares
1ISHARES TRMSCI USA MIN VOL · 3 7 YR TREAS BD · MSCI EAFE MIN VL · TIPS BD ETF · MSCI USA MMENTM · 7-10 YR TRSY BD · CORE S&P MCP ETF14.85%$22M222.7K
2GARMIN LTDSHS8.99%$13M65.7K
3GOOGLALPHABET INCCAP STK CL A · CAP STK CL C5.11%$8M24.2K
4VANECK ETF TRUSTMRNGSTR WDE MOAT3.88%$6M55.6K
5VGSHVANGUARD SCOTTSDALE FDShistory →SHORT TERM TREAS3.47%$5M87.7K
6AAPLAPPLE INChistory →COM2.63%$4M14.3K
7MAMASTERCARD INCORPORATEDhistory →CL A2.53%$4M6.6K
8JPMJPMORGAN CHASE & CO.history →COM2.41%$4M11.1K
9MSFTMICROSOFT CORPhistory →COM2.37%$4M7.3K
10ORLYOREILLY AUTOMOTIVE INChistory →COM2.37%$4M38.5K
11APHAMPHENOL CORP NEWhistory →CL A2.34%$3M25.7K
12AMATAPPLIED MATLS INChistory →COM2.25%$3M13.0K
13VANGUARD MALVERN FDSSTRM INFPROIDX2.23%$3M66.8K
14AMZNAMAZON COM INChistory →COM1.98%$3M12.7K
15NOCNORTHROP GRUMMAN CORPhistory →COM1.92%$3M5.0K
16MOALTRIA GROUP INChistory →COM1.71%$3M43.9K
174I1PHILIP MORRIS INTL INChistory →COM1.63%$2M15.0K
18INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT1.61%$2M12.4K
19VVISA INChistory →COM CL A1.52%$2M6.4K
20MNSTMONSTER BEVERAGE CORP NEWhistory →COM1.42%$2M27.5K
21STERIS PLCSHS USD1.40%$2M8.2K
22TJXTJX COS INC NEWhistory →COM1.17%$2M11.3K
23ASRGRUPO AEROPORTUARIO DEL SUREhistory →SPON ADR SER B1.12%$2M5.1K
24LMTLOCKHEED MARTIN CORPhistory →COM1.12%$2M3.4K
25ABTABBOTT LABShistory →COM1.05%$2M12.4K
26METAMETA PLATFORMS INChistory →CL A1.01%$1M2.3K
27SPDR S&P 500 ETF TRTR UNIT0.97%$1M2.1K
28VANGUARD INDEX FDSS&P 500 ETF SHS0.94%$1M2.2K
29NVONOVO-NORDISK A SADR0.93%$1M27.1K
30FNVFRANCO NEV CORPCOM0.93%$1M6.6K
31TSCOTRACTOR SUPPLY COCOM0.91%$1M27.1K
32SPDR DOW JONES INDL AVERAGEUT SER 10.86%$1M2.7K
33CHVCHEVRON CORP NEWCOM0.75%$1M7.3K
34AVGOBROADCOM INCCOM0.73%$1M3.1K
35SPDR SERIES TRUSTSTATE STREET SPD0.73%$1M11.8K
36AXPAMERICAN EXPRESS COCOM0.70%$1M2.8K
37MCDMCDONALDS CORPCOM0.69%$1M3.3K
38CPCANADIAN PACIFIC KANSAS CITYCOM0.68%$1M13.6K
39DPZDOMINOS PIZZA INCCOM0.62%$914,8332.2K
40MUSAMURPHY USA INCCOM0.58%$854,1972.1K
41ADBEADOBE INCCOM0.57%$845,2262.4K
42TPLTEXAS PACIFIC LAND CORPORATICOM0.56%$831,0082.9K
43BKNGBOOKING HOLDINGS INCCOM0.53%$792,589148

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$196M148Apr 30, 202613F-HRchanges · EDGAR ↗
Q4 2025$148M99Jan 23, 202613F-HRchanges · EDGAR ↗
Q3 2025$133M94Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$124M95Jul 16, 202513F-HRchanges · EDGAR ↗
Q1 2025$116M95Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$110M88Jan 23, 202513F-HRchanges · EDGAR ↗
Q3 2024$110M88Oct 24, 202413F-HRchanges · EDGAR ↗
Q2 2024$163M122Aug 7, 2024RESTATEMENTchanges · EDGAR ↗
Q1 2024$158M130Apr 23, 202413F-HRchanges · EDGAR ↗
Q4 2023$143M127Jan 25, 202413F-HRchanges · EDGAR ↗
Q3 2023$131M118Oct 25, 202313F-HRchanges · EDGAR ↗
Q2 2023$133M121Aug 7, 202313F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.