SEC 13F Intelligence

Managers / Q1 2025 · view latest →

Fortune Financial Advisors, LLC

CIK 0001961828 · 11600 COLLEGE BLVD, SUITE 225, OVERLAND PARK, KS, 66210 · 913-393-0038

Reported Value
$116M
Q1 2025
Positions
95
Filings on Record
13
2019–present window
Filed
Apr 29, 2025
original filing

Summary

Fortune Financial Advisors, LLC reported $116M in U.S.-listed holdings across 95 positions for Q1 2025.

Its largest position, Ishares Tr, represents 9.9% of the portfolio.

Compared with Q4 2024, the fund opened 9 new positions and exited 2.

Portfolio Metrics

Turnover
+3.9%
vs prior filed quarter
Top-10 Concentration
+37.1%
share of reported value
Largest Position
+9.9%
Ishares Tr
New / Exited
9 / 2
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q2 ’23: $133MQ2 ’23Q3 ’23: $131MQ4 ’23: $143MQ4 ’23Q1 ’24: $158MQ2 ’24: $163MQ2 ’24Q3 ’24: $110MQ4 ’24: $110MQ4 ’24Q1 ’25: $116MQ2 ’25: $124MQ2 ’25Q3 ’25: $133MQ4 ’25: $148MQ4 ’25Q1 ’26: $196Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 52.7%ETP: 39.7%ADR: 3.6%Other: 3.4%REIT: 0.6%
  • Common Stock · 52.7% · $61M
  • ETP · 39.7% · $46M
  • ADR · 3.6% · $4M
  • Other · 3.4% · $4M
  • REIT · 0.6% · $691,254

Quarter-over-Quarter Changes full breakdown →

vs Q4 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
CHECHEMED CORP NEWNEW+1.1K1.1K+$667,713$667,713
AMERICAN CENTY ETF TRNEW+5.3K5.3K+$464,466$464,466
ISHARES TRNEW+7.4K7.4K+$379,965$379,965
AWCAMERICAN WTR WKS CO INC NEWNEW+1.5K1.5K+$219,172$219,172
AMTAMERICAN TOWER CORP NEWNEW+1.0K1.0K+$219,157$219,157
ABBVABBVIE INCNEW+1.0K1.0K+$218,828$218,828
VANGUARD WHITEHALL FDSNEW+2.6K2.6K+$215,797$215,797
SCHWAB STRATEGIC TRNEW+6.0K6.0K+$215,178$215,178

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2025

44 positions
#IssuerClass% PortfolioValueShares
1ISHARES TRMSCI USA MIN VOL · 3 7 YR TREAS BD · TIPS BD ETF · MSCI EAFE MIN VL · CORE S&P MCP ETF · 7-10 YR TRSY BD · CORE S&P SCP ETF18.12%$21M223.8K
2VANECK ETF TRUSTMRNGSTR WDE MOAT4.20%$5M55.4K
3VGSHVANGUARD SCOTTSDALE FDShistory →SHORT TERM TREAS3.85%$4M76.1K
4ORLYOREILLY AUTOMOTIVE INChistory →COM3.08%$4M2.5K
5MAMASTERCARD INCORPORATEDhistory →CL A2.98%$3M6.3K
6AAPLAPPLE INChistory →COM2.92%$3M15.2K
7GOOGLALPHABET INChistory →CAP STK CL A2.73%$3M20.5K
8VANGUARD MALVERN FDSSTRM INFPROIDX2.48%$3M57.6K
9JPMJPMORGAN CHASE & CO.history →COM2.36%$3M11.2K
10MSFTMICROSOFT CORPhistory →COM2.23%$3M6.9K
11MOALTRIA GROUP INChistory →COM2.21%$3M42.6K
12INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT2.13%$2M14.2K
13NOCNORTHROP GRUMMAN CORPhistory →COM2.12%$2M4.8K
14AMZNAMAZON COM INChistory →COM1.99%$2M12.2K
154I1PHILIP MORRIS INTL INChistory →COM1.88%$2M13.7K
16VVISA INChistory →COM CL A1.86%$2M6.2K
17NVONOVO-NORDISK A Shistory →ADR1.71%$2M28.5K
18AMATAPPLIED MATLS INChistory →COM1.56%$2M12.5K
19GARMIN LTDSHS1.56%$2M8.3K
20STERIS PLCSHS USD1.52%$2M7.8K
21MNSTMONSTER BEVERAGE CORP NEWhistory →COM1.33%$2M26.3K
22ABTABBOTT LABShistory →COM1.33%$2M11.6K
23APHAMPHENOL CORP NEWhistory →CL A1.30%$2M23.1K
24LMTLOCKHEED MARTIN CORPhistory →COM1.25%$1M3.3K
25ASRGRUPO AEROPORTUARIO DEL SUREhistory →SPON ADR SER B1.16%$1M4.9K
26TSCOTRACTOR SUPPLY COhistory →COM1.12%$1M23.6K
27TJXTJX COS INC NEWhistory →COM1.10%$1M10.5K
28METAMETA PLATFORMS INChistory →CL A1.07%$1M2.2K
29SPDR S&P 500 ETF TRTR UNIT1.02%$1M2.1K
30CHVCHEVRON CORP NEWCOM1.00%$1M6.9K
31SPDR DOW JONES INDL AVERAGEUT SER 10.99%$1M2.7K
32MCDMCDONALDS CORPCOM0.90%$1M3.3K
33VANGUARD INDEX FDSS&P 500 ETF SHS0.88%$1M2.0K
34FNVFRANCO NEV CORPCOM0.82%$948,1966.0K
35ADBEADOBE INCCOM0.82%$946,5522.5K
36DPZDOMINOS PIZZA INCCOM0.79%$914,5772.0K
37TOTALENERGIES SESPONSORED ADS0.77%$897,70313.9K
38CPCANADIAN PACIFIC KANSAS CITYCOM0.76%$882,61012.6K
39MUSAMURPHY USA INCCOM0.73%$841,8341.8K
40SPDR SER TRBLOOMBERG 1-3 MO0.70%$806,9188.8K
41AXPAMERICAN EXPRESS COCOM0.66%$760,9382.8K
42UNPUNION PAC CORPCOM0.64%$745,9593.2K
43BKNGBOOKING HOLDINGS INCCOM0.59%$686,430149
44PEPPEPSICO INCCOM0.59%$682,4524.6K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$196M148Apr 30, 202613F-HRchanges · EDGAR ↗
Q4 2025$148M99Jan 23, 202613F-HRchanges · EDGAR ↗
Q3 2025$133M94Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$124M95Jul 16, 202513F-HRchanges · EDGAR ↗
Q1 2025$116M95Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$110M88Jan 23, 202513F-HRchanges · EDGAR ↗
Q3 2024$110M88Oct 24, 202413F-HRchanges · EDGAR ↗
Q2 2024$163M122Aug 7, 2024RESTATEMENTchanges · EDGAR ↗
Q1 2024$158M130Apr 23, 202413F-HRchanges · EDGAR ↗
Q4 2023$143M127Jan 25, 202413F-HRchanges · EDGAR ↗
Q3 2023$131M118Oct 25, 202313F-HRchanges · EDGAR ↗
Q2 2023$133M121Aug 7, 202313F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.