SEC 13F Intelligence

Managers / Q2 2025 · view latest →

Wayfinding Financial, LLC

CIK 0001898131 · 19020 33RD AVE WEST, SUITE 390, LYNNWOOD, WA, 98036 · 4253610707

Reported Value
$224M
Q2 2025
Positions
148
Filings on Record
18
2019–present window
Filed
Aug 12, 2025
original filing

Summary

Wayfinding Financial, LLC reported $224M in U.S.-listed holdings across 148 positions for Q2 2025.

Its largest position, MSFT, represents 11.6% of the portfolio.

Compared with Q1 2025, the fund opened 3 new positions and exited 596.

Portfolio Metrics

Turnover
+16.7%
vs prior filed quarter
Top-10 Concentration
+45.5%
share of reported value
Largest Position
+11.6%
Microsoft Corp Com
New / Exited
3 / 596
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’21: $125MQ4 ’21Q1 ’22: $120MQ2 ’22: $114MQ3 ’22: $107MQ3 ’22Q4 ’22: $125MQ1 ’23: $132MQ2 ’23: $144MQ2 ’23Q3 ’23: $132MQ4 ’23: $147MQ1 ’24: $171MQ1 ’24Q2 ’24: $178MQ3 ’24: $134MQ4 ’24: $187MQ4 ’24Q1 ’25: $228MQ2 ’25: $224MQ3 ’25: $232MQ3 ’25Q4 ’25: $236MQ1 ’26: $230Mfilingsflow.com

Portfolio Composition

By security type
ETP: 55.0%Common Stock: 44.7%ADR: 0.3%
  • ETP · 55.0% · $123M
  • Common Stock · 44.7% · $100M
  • ADR · 0.3% · $678,000

Quarter-over-Quarter Changes full breakdown →

vs Q1 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
JPMORGAN INTERNATIONAL VALUE ETFNEW+65.7K65.7K+$5M$5M
FDEMFIDELITY EMERGING MARKETS MULTIFACTOR ETFNEW+107.0K107.0K+$3M$3M
SPYMSPDR PORTFOLIO S&P 500 ETFNEW+6.6K6.6K+$493,000$493,000
PSKSPDR ICE PREFERRED SECURITIES ETFADDED+4.6K7.3K+$149,000$235,000
PACER US SMALL CAP CASH COWSSOLD OUT−56.0K0−$2M$0
UNHUNITEDHEALTH GROUP INCSOLD OUT−7730−$405,000$0
MRKMERCK & CO INCSOLD OUT−4.2K0−$383,000$0
MDTMEDTRONIC PLC SHSSOLD OUT−3.0K0−$273,000$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2025

147 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1MSFTMICROSOFT CORP COMhistory →COM11.61%$26M48.5K
2NVDANVIDIA CORPORATION COMhistory →COM5.88%$13M73.0K
3IVVISHARES CORE S&P 500 ETFhistory →COM4.97%$11M17.5K
4ISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETFCOM4.33%$10M88.1K
5SPIBSPDR PORTFOLIO INTERMEDIATE TERM CORPORATE BOND ETFhistory →COM4.05%$9M269.3K
6AGGISHARES CORE U.S. AGGREGATE BOND ETFhistory →COM3.66%$8M82.6K
7AAPLAPPLE INC COMhistory →COM3.30%$7M36.3K
8FDVVFIDELITY HIGH DIVIDEND ETFhistory →COM2.92%$7M121.8K
9VXUSVANGUARD TOTAL INTERNATIONAL STOCK ETFhistory →COM2.45%$5M79.5K
10ZECPZACKS EARNINGS CONSISTENT PORTFOLIO ETFhistory →COM2.33%$5M160.2K
11BBUSJPMORGAN BETABUILDERS U.S. EQUITY ETFhistory →COM2.33%$5M45.6K
12SMIZZACKS SMALL/MID CAP ETFhistory →COM2.31%$5M148.9K
13JPMORGAN INTERNATIONAL VALUE ETFCOM2.07%$5M65.7K
14PARAMETRIC HEDGED EQUITY ETFCOM1.86%$4M133.6K
15COSTCOSTCO WHSL CORP NEW COMhistory →COM1.80%$4M4.2K
16CGGRCAPITAL GROUP GROWTH ETFhistory →COM1.61%$4M86.1K
17VCRMVANGUARD CORE TAX-EXEMPT BOND ETFhistory →COM1.57%$4M47.9K
18FDEMFIDELITY EMERGING MARKETS MULTIFACTOR ETFhistory →COM1.36%$3M107.0K
19MUBISHARES NATIONAL MUNI BOND ETFhistory →COM1.36%$3M29.1K
20FPEIFIRST TRUST INSTITUTIONAL PREFERRED SECURITIES & INCOME ETFhistory →COM1.35%$3M157.5K
21CGMSCAPITAL GROUP U.S. MULTI-SECTOR INCOME ETFhistory →COM1.30%$3M105.2K
22CLOIVANECK CLO ETFhistory →COM1.29%$3M54.5K
23XLUUTILITIES SELECT SECTOR SPDR FUNDhistory →COM1.27%$3M32.7K
24PARAMETRIC EQUITY PREMIUM INCOME ETFCOM1.09%$2M97.2K
25GCCWISDOMTREE ENHANCED COMMODITY STGY FDCOM0.99%$2M110.4K
26METAMETA PLATFORMS INC CL ACOM0.93%$2M2.7K
27AMZNAMAZON COM INC COMCOM0.92%$2M9.7K
28SBUXSTARBUCKS CORP COMCOM0.92%$2M22.9K
29FLMIFRANKLIN DYNAMIC MUNICIPAL BOND ETFCOM0.87%$2M80.3K
30VSDMVANGUARD SHORT DURATION TAX-EXEMPT BOND ETFCOM0.69%$2M20.2K
31JGLOJPMORGAN GLOBAL SELECT EQUITY ETF GLOBAL SELECT EQUITY ETFCOM0.65%$1M22.4K
32BABOEING CO COMCOM0.65%$1M6.5K
33GOOGLALPHABET INC CAP STK CL ACOM0.60%$1M6.9K
34PCARPACCAR INC COMCOM0.60%$1M13.9K
35JPMORGAN ACTIVE GROWTH ETFCOM0.60%$1M15.1K
36JPMJPMORGAN CHASE & CO. COMCOM0.59%$1M4.5K
37JCPBJPMORGAN CORE PLUS BOND ETFCOM0.59%$1M28.0K
38ABBVABBVIE INC COMCOM0.52%$1M5.9K
39FISVFISERV INC COMCOM0.52%$1M8.6K
40BRK/BBERKSHIRE HATHAWAY INC DEL CL B NEWCOM0.51%$1M2.5K
41JNJJOHNSON & JOHNSON COMCOM0.49%$1M6.5K
42PGPROCTER AND GAMBLE CO COMCOM0.49%$1M7.3K
43JPMORGAN BETABUILDERS INTERNATIONAL EQUITY ETFCOM0.49%$1M16.4K
44BACBANK AMERICA CORP COMCOM0.48%$1M23.3K
45JAVAJPMORGAN ACTIVE VALUE ETFCOM0.48%$1M16.3K
46AVGOBROADCOM INC COMCOM0.46%$1M3.4K
47CATCATERPILLAR INC COMCOM0.44%$994,0002.3K
48EMREMERSON ELEC CO COMCOM0.41%$920,0006.5K
49WMTWALMART INC COMCOM0.39%$878,0008.8K
50NFLXNETFLIX INC COMCOM0.39%$868,000742
51ADPAUTOMATIC DATA PROCESSING INC COMCOM0.39%$861,0002.9K
52HDHOME DEPOT INC COMCOM0.38%$847,0002.2K
53JIREJPMORGAN INTERNATIONAL RESEARCH ENHANCED EQUITY ETFCOM0.38%$844,00012.1K
54MMM3M CO COMCOM0.37%$822,0005.6K
55CSCOCISCO SYS INC COMCOM0.35%$783,00011.4K
56MCDMCDONALDS CORP COMCOM0.35%$781,0002.6K
57LLYELI LILLY & CO COMCOM0.35%$777,0001.0K
58ABTABBOTT LABS COMCOM0.33%$743,0005.7K
59GROZZACKS FOCUS GROWTH ETFCOM0.30%$675,00024.8K
60IBMINTERNATIONAL BUSINESS MACHS COMCOM0.30%$665,0002.6K
61AMDADVANCED MICRO DEVICES INC COMCOM0.28%$616,0003.5K
62NEENEXTERA ENERGY INC COMCOM0.28%$616,0008.7K
63EXMOCEXXON MOBIL CORP COMCOM0.27%$607,0005.7K
64CVXCHEVRON CORP NEW COMCOM0.27%$595,0003.9K
65VVISA INC COM CL ACOM0.27%$593,0001.7K
66JPIEJPMORGAN INCOME ETFCOM0.26%$576,00012.5K
67KOCOCA COLA CO COMCOM0.25%$558,0008.1K
68IWFISHARES RUSSELL 1000 GROWTH ETFCOM0.25%$551,0001.3K
69VOOVANGUARD S&P 500 ETFCOM0.24%$547,000943
70VTIVANGUARD TOTAL STOCK MARKET ETFCOM0.24%$535,0001.7K
71TLHISHARES 10-20 YEAR TREASURY BOND ETFCOM0.23%$523,0005.2K
72IEMGISHARES CORE MSCI EMERGING MARKETS ETFCOM0.23%$509,0008.4K
73WFCWELLS FARGO CO NEW COMCOM0.23%$509,0006.6K
74SPYMSPDR PORTFOLIO S&P 500 ETFCOM0.22%$493,0006.6K
75CTASCINTAS CORP COMCOM0.22%$492,0002.2K
76CRMSALESFORCE INC COMCOM0.21%$477,0001.9K
77JPMORGAN ACTIVEBUILDERS EMERGING MARKETS EQUITY ETFCOM0.20%$453,00010.4K
78BNDVANGUARD TOTAL BOND MARKET ETFCOM0.20%$441,0006.0K
79TSLATESLA INC COMCOM0.19%$432,0001.4K
80ORCLORACLE CORP COMCOM0.18%$400,0001.6K
81LMTLOCKHEED MARTIN CORP COMCOM0.18%$396,000935
82VZVERIZON COMMUNICATIONS INC COMCOM0.17%$391,0009.1K
83MOALTRIA GROUP INC COMCOM0.17%$387,0006.3K
84VOVANGUARD MID-CAP ETFCOM0.17%$386,0001.4K
85CCITIGROUP INC COM NEWCOM0.17%$369,0004.0K
86PNCPNC FINL SVCS GROUP INC COMCOM0.16%$353,0001.9K
87GE AEROSPACE COM NEWCOM0.15%$346,0001.3K
88EMEEMCOR GROUP INC COMCOM0.15%$343,000546
89HIGHARTFORD INSURANCE GROUP INC COMCOM0.15%$336,0002.7K
90QCOMQUALCOMM INC COMCOM0.15%$334,0002.3K
91SOSOUTHERN CO COMCOM0.15%$333,0003.5K
92SCHWSCHWAB CHARLES CORP COMCOM0.15%$333,0003.4K
93PMPHILIP MORRIS INTL INC COMCOM0.14%$324,0002.0K
94CAHCARDINAL HEALTH INC COMCOM0.14%$316,0002.0K
95GILDGILEAD SCIENCES INC COMCOM0.14%$313,0002.7K
96MRVLMARVELL TECHNOLOGY INC COMCOM0.14%$312,0004.1K
97MAMASTERCARD INCORPORATED CL ACOM0.14%$311,000546
98KMIKINDER MORGAN INC DEL COMCOM0.14%$311,00011.0K
99VTEBVANGUARD TAX-EXEMPT BOND ETFCOM0.13%$300,0006.2K
100PEPPEPSICO INC COMCOM0.13%$292,0002.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$230M157May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$236M154Feb 12, 202613F-HRchanges · EDGAR ↗
Q3 2025$232M150Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$224M148Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$228M741Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$187M137Feb 11, 202513F-HRchanges · EDGAR ↗
Q3 2024$134M37Nov 4, 202413F-HRchanges · EDGAR ↗
Q2 2024$178M126Aug 9, 202413F-HRchanges · EDGAR ↗
Q1 2024$171M124May 9, 202413F-HRchanges · EDGAR ↗
Q4 2023$147M114Jan 10, 202413F-HRchanges · EDGAR ↗
Q3 2023$132M111Nov 2, 202313F-HRchanges · EDGAR ↗
Q2 2023$144M114Jul 31, 202313F-HRchanges · EDGAR ↗
Q1 2023$132M105May 5, 202313F-HRchanges · EDGAR ↗
Q4 2022$125M86Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$107M82Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$114M80Aug 9, 202213F-HRchanges · EDGAR ↗
Q1 2022$120M80May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$125M86Jan 28, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.