SEC 13F Intelligence

Managers / Q1 2025 · view latest →

Wayfinding Financial, LLC

CIK 0001898131 · 19020 33RD AVE WEST, SUITE 390, LYNNWOOD, WA, 98036 · 4253610707

Reported Value
$228M
Q1 2025
Positions
741
Filings on Record
18
2019–present window
Filed
Apr 29, 2025
original filing

Summary

Wayfinding Financial, LLC reported $228M in U.S.-listed holdings across 741 positions for Q1 2025.

Its largest position, MSFT, represents 8.1% of the portfolio.

Compared with Q4 2024, the fund opened 605 new positions and exited 1.

Portfolio Metrics

Turnover
+8.6%
vs prior filed quarter
Top-10 Concentration
+37.0%
share of reported value
Largest Position
+8.1%
Microsoft
New / Exited
605 / 1
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’21: $125MQ4 ’21Q1 ’22: $120MQ2 ’22: $114MQ3 ’22: $107MQ3 ’22Q4 ’22: $125MQ1 ’23: $132MQ2 ’23: $144MQ2 ’23Q3 ’23: $132MQ4 ’23: $147MQ1 ’24: $171MQ1 ’24Q2 ’24: $178MQ3 ’24: $134MQ4 ’24: $187MQ4 ’24Q1 ’25: $228MQ2 ’25: $224MQ3 ’25: $232MQ3 ’25Q4 ’25: $236MQ1 ’26: $230Mfilingsflow.com

Portfolio Composition

By security type
ETP: 50.9%Common Stock: 47.2%ADR: 1.2%REIT: 0.7%Other: 0.1%Other: 0.0%
  • ETP · 50.9% · $116M
  • Common Stock · 47.2% · $108M
  • ADR · 1.2% · $3M
  • REIT · 0.7% · $2M
  • Other · 0.1% · $137,000
  • Other · 0.0% · $68,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FDVVFIDELITY HIGH DIVNEW+123.4K123.4K+$6M$6M
CLOIVANECK CLONEW+87.6K87.6K+$5M$5M
VCRMVANGUARD MUN BD FDS CORE TAX EXEMPNEW+48.0K48.0K+$4M$4M
VSDMVANGUARD MUN BD FDS SHORT TAX EXEMNEW+23.9K23.9K+$2M$2M
FLMIFRANKLIN DYNAMIC MUNICIPALNEW+46.8K46.8K+$1M$1M
VTEBVANGUARD TAX-EXEMPTNEW+11.0K11.0K+$546,000$546,000
BNDVANGUARD TOTAL MARKETNEW+7.4K7.4K+$541,000$541,000
CGHMCAPITAL GROUP MUNICIPAL HIGH-INCOMNEW+16.0K16.0K+$401,000$401,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2025

499 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1MSFTMICROSOFT CORPhistory →COM8.15%$19M49.5K
2IVVISHARES CORE S&P 500history →COM4.39%$10M17.8K
3SPIBSPDR PORTFOLIO INTERMEDIATE TERM Chistory →COM4.09%$9M280.8K
4AAPLAPPLE INChistory →COM3.67%$8M37.7K
5NVDANVIDIA CORPORATIONhistory →COM3.55%$8M74.9K
6ISHARES IBOXX $ INVESTMENT GRADE CCOM3.37%$8M70.8K
7AGGISHARES CORE U.S. AGGREGATEhistory →COM2.77%$6M63.9K
8FDVVFIDELITY HIGH DIVhistory →COM2.68%$6M123.4K
9VXUSVANGUARD TOTAL INTL STOCKhistory →COM2.24%$5M82.5K
10BBUSJPMORGAN BETA BLD U.S. EQUITYhistory →COM2.07%$5M46.8K
11CLOIVANECK CLOhistory →COM2.03%$5M87.6K
12SMIZZACKS SMALL/MID CAPhistory →COM1.88%$4M142.0K
13COSTCOSTCO WHSL CORP NEWhistory →COM1.88%$4M4.5K
14ZECPZACKS EARNINGS CONSISTENT PORTFOLIhistory →COM1.82%$4M138.2K
15PARAMETRIC HEDGED EQUITYCOM1.68%$4M134.4K
16FPEIFIRST TRUST INST PREF SECURITIES &history →COM1.68%$4M205.3K
17VCRMVANGUARD MUN BD FDS CORE TAX EXEMPhistory →COM1.56%$4M48.0K
18CGGRCAPITAL GROUP GROWTHhistory →COM1.34%$3M89.2K
19CGMSCAPITAL GROUP U.S. MULTI-SECTOR INhistory →COM1.28%$3M106.9K
20XLUUTILITIES SELECT SECTOR SPDRhistory →COM1.16%$3M33.7K
21MUBISHARES NATIONAL MUNIhistory →COM1.16%$3M25.0K
22PARAMETRIC EQUITY PREMIUM INCOMECOM1.15%$3M98.1K
23GCCWISDOMTREE ENHANCED STGY FDCOM0.98%$2M113.8K
24SBUXSTARBUCKS CORPCOM0.94%$2M21.9K
25PACER US SMALL CAP CASH COWSCOM0.92%$2M56.0K
26FISVFISERV INCCOM0.85%$2M8.8K
27VSDMVANGUARD MUN BD FDS SHORT TAX EXEMCOM0.79%$2M23.9K
28AMZNAMAZON INCCOM0.70%$2M8.4K
29METAMETA PLATFORMS INC CL ACOM0.69%$2M2.7K
30PGPROCTER AND GAMBLE COCOM0.62%$1M8.3K
31PCARPACCAR INCCOM0.59%$1M14.0K
32BRK/BBERKSHIRE HATHAWAY INC DEL CL B NECOM0.59%$1M2.5K
33ABBVABBVIE INCCOM0.58%$1M6.3K
34JGLOJPMORGAN GLOBAL SELECT EQUITY GLOBCOM0.56%$1M21.8K
35JCPBJPMORGAN CORE PLUSCOM0.54%$1M26.1K
36JNJJOHNSON & JOHNSONCOM0.53%$1M7.3K
37JPMJPMORGAN CHASE & CO.COM0.52%$1M4.8K
38FLMIFRANKLIN DYNAMIC MUNICIPALCOM0.50%$1M46.8K
39BABOEING COCOM0.48%$1M6.4K
40GOOGLALPHABET INC CAP STK CL ACOM0.47%$1M6.9K
41JAVAJPMORGAN ACTIVE VALUECOM0.47%$1M16.8K
42JPMORGAN BETA BLD INTL EQUITYCOM0.43%$991,00016.1K
43VOOVANGUARD S&P 500COM0.43%$979,0001.9K
44BACBANK AMERICA CORPCOM0.43%$971,00023.3K
45MMM3M COCOM0.42%$965,0006.6K
46JPMORGAN ACTIVE GROWTHCOM0.40%$918,00012.5K
47ADPAUTOMATIC DATA PROCESSING INCCOM0.39%$883,0002.9K
48LLYELI LILLY & COCOM0.38%$864,0001.0K
49HDHOME DEPOT INCCOM0.38%$862,0002.4K
50MCDMCDONALDS CORPCOM0.37%$847,0002.7K
51WMTWALMART INCCOM0.37%$840,0009.5K
52JPIEJPMORGAN INCOMECOM0.36%$822,00017.9K
53ABTABBOTT LABSCOM0.36%$811,0006.1K
54TLHISHARES 10-20 YEAR TREASURYCOM0.35%$788,0007.6K
55CATCATERPILLAR INCCOM0.33%$759,0002.3K
56CSCOCISCO SYS INCCOM0.32%$726,00011.8K
57NFLXNETFLIX INCCOM0.32%$723,000776
58EMREMERSON ELEC COCOM0.32%$719,0006.6K
59BBHYJPMORGAN BETA BLD USD HIGH YIELD CCOM0.31%$716,00015.6K
60VVISA INC CL ACOM0.30%$683,0001.9K
61EXMOCEXXON MOBIL CORPCOM0.30%$676,0005.7K
62IBMINTL BUSINESS MACHSCOM0.29%$666,0002.7K
63JIREJPMORGAN INTL RESEARCH ENHANCED EQCOM0.29%$661,00010.4K
64CVXCHEVRON CORP NEWCOM0.29%$652,0003.9K
65NEENEXTERA ENERGY INCCOM0.27%$625,0008.8K
66KOCOCA COLA COCOM0.27%$619,0008.6K
67AVGOBROADCOM INCCOM0.26%$603,0003.6K
68VTEBVANGUARD TAX-EXEMPTCOM0.24%$546,00011.0K
69BNDVANGUARD TOTAL MARKETCOM0.24%$541,0007.4K
70CRMSALESFORCE INCCOM0.23%$526,0002.0K
71VTIVANGUARD TOTAL STOCK MARKETCOM0.22%$504,0001.8K
72WFCWELLS FARGO CO NEWCOM0.22%$503,0007.0K
73CTASCINTAS CORPCOM0.22%$491,0002.4K
74IEMGISHARES CORE MSCI EMERGING MKTSCOM0.20%$457,0008.5K
75IWFISHARES RUSSELL 1000 GROWTHCOM0.20%$452,0001.3K
76GROZZACKS FOCUS GROWTHCOM0.19%$438,00019.7K
77VZVERIZONMUNICATIONS INCCOM0.19%$434,0009.6K
78LMTLOCKHEED MARTIN CORPCOM0.19%$430,000964
79UNHUNITEDHEALTH GROUP INCCOM0.18%$405,000773
80CGHMCAPITAL GROUP MUNICIPAL HIGH-INCOMCOM0.18%$401,00016.0K
81JPMORGAN ACTIVEBUILDERS EMERGING MCOM0.17%$396,00010.4K
82MOALTRIA GROUP INCCOM0.17%$392,0006.5K
83QCOMQUALCOMM INCCOM0.17%$391,0002.5K
84MRKMERCK & CO INCCOM0.17%$383,0004.2K
85SOSOUTHERN COCOM0.16%$362,0003.9K
86AMDADVANCED MICRO DEVICES INCCOM0.16%$361,0003.5K
87PEPPEPSICO INCCOM0.16%$357,0002.4K
88HIGHARTFORD INSURANCE GROUP INCCOM0.16%$355,0002.9K
89AJGGALLAGHER ARTHUR J & COCOM0.16%$354,0001.0K
90VOVANGUARD MID-CAPCOM0.15%$349,0001.4K
91PNCPNC FINL SVCS GROUP INCCOM0.15%$343,0002.0K
92GILDGILEAD SCIENCES INCCOM0.14%$321,0002.9K
93PMPHILIP MORRIS INTL INCCOM0.14%$314,0002.0K
94COPCONOCOPHILLIPSCOM0.13%$306,0002.9K
95METMETLIFE INCCOM0.13%$302,0003.8K
96MCKMCKESSON CORPCOM0.13%$298,000443
97MAMASTERCARD INCORPD CL ACOM0.13%$295,000540
98KMIKINDER MORGAN INC DELCOM0.13%$289,00010.2K
99TSLATESLA INCCOM0.12%$281,0001.1K
100CBCHUBB LIMITEDCOM0.12%$281,000927

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$230M157May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$236M154Feb 12, 202613F-HRchanges · EDGAR ↗
Q3 2025$232M150Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$224M148Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$228M741Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$187M137Feb 11, 202513F-HRchanges · EDGAR ↗
Q3 2024$134M37Nov 4, 202413F-HRchanges · EDGAR ↗
Q2 2024$178M126Aug 9, 202413F-HRchanges · EDGAR ↗
Q1 2024$171M124May 9, 202413F-HRchanges · EDGAR ↗
Q4 2023$147M114Jan 10, 202413F-HRchanges · EDGAR ↗
Q3 2023$132M111Nov 2, 202313F-HRchanges · EDGAR ↗
Q2 2023$144M114Jul 31, 202313F-HRchanges · EDGAR ↗
Q1 2023$132M105May 5, 202313F-HRchanges · EDGAR ↗
Q4 2022$125M86Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$107M82Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$114M80Aug 9, 202213F-HRchanges · EDGAR ↗
Q1 2022$120M80May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$125M86Jan 28, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.