SEC 13F Intelligence

Managers / Q4 2024 · view latest →

Wayfinding Financial, LLC

CIK 0001898131 · 19020 33RD AVE WEST, SUITE 390, LYNNWOOD, WA, 98036 · 4253610707

Reported Value
$187M
Q4 2024
Positions
137
Filings on Record
18
2019–present window
Filed
Feb 11, 2025
original filing

Summary

Wayfinding Financial, LLC reported $187M in U.S.-listed holdings across 137 positions for Q4 2024.

Its largest position, MSFT, represents 11.1% of the portfolio.

Compared with Q3 2024, the fund opened 104 new positions and exited 4.

Portfolio Metrics

Turnover
+10.6%
vs prior filed quarter
Top-10 Concentration
+47.0%
share of reported value
Largest Position
+11.1%
Microsoft
New / Exited
104 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’21: $125MQ4 ’21Q1 ’22: $120MQ2 ’22: $114MQ3 ’22: $107MQ3 ’22Q4 ’22: $125MQ1 ’23: $132MQ2 ’23: $144MQ2 ’23Q3 ’23: $132MQ4 ’23: $147MQ1 ’24: $171MQ1 ’24Q2 ’24: $178MQ3 ’24: $134MQ4 ’24: $187MQ4 ’24Q1 ’25: $228MQ2 ’25: $224MQ3 ’25: $232MQ3 ’25Q4 ’25: $236MQ1 ’26: $230Mfilingsflow.com

Portfolio Composition

By security type
ETP: 50.0%Common Stock: 49.7%ADR: 0.2%
  • ETP · 50.0% · $94M
  • Common Stock · 49.7% · $93M
  • ADR · 0.2% · $416,000

Quarter-over-Quarter Changes full breakdown →

vs Q3 2024 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES IBOXX INVT GRADE CORP BONDNEW+69.5K69.5K+$7M$7M
TLTISHARES 20 YEAR TREASURY BONDNEW+53.4K53.4K+$5M$5M
COSTCOSTCO WHSL CORP NEWNEW+4.5K4.5K+$4M$4M
FISVFISERV INCNEW+8.8K8.8K+$2M$2M
AMZNAMAZON INCNEW+8.2K8.2K+$2M$2M
METAMETA PLATFORMS INC CL ANEW+2.6K2.6K+$2M$2M
PGPROCTER AND GAMBLE CONEW+8.6K8.6K+$1M$1M
BABOEING CONEW+8.0K8.0K+$1M$1M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2024

136 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1MSFTMICROSOFT CORPhistory →COM11.14%$21M49.5K
2IVVISHARES CORE SP 500history →COM5.74%$11M18.2K
3NVDANVIDIA CORPORATIONhistory →COM5.31%$10M74.0K
4SPIBSPDR PORT INT TERM CORP BONDhistory →COM5.17%$10M295.0K
5AAPLAPPLE INChistory →COM5.13%$10M38.3K
6ISHARES IBOXX INVT GRADE CORP BONDCOM3.97%$7M69.5K
7AGGISHARES CORE U.S. AGGREGATE BONDhistory →COM2.86%$5M55.2K
8VXUSVANGUARD TOTAL INTL STOCKhistory →COM2.63%$5M83.5K
9SMIZZACKS SMALL/MID CAPhistory →COM2.55%$5M139.2K
10BBUSJPMORGAN BETABUILDERS U.S. EQYhistory →COM2.51%$5M44.4K
11TLTISHARES 20 YEAR TREASURY BONDhistory →COM2.49%$5M53.4K
12ZECPZACKS EARNINGS CONSISTENT PORTFOLIOhistory →COM2.33%$4M142.4K
13COSTCOSTCO WHSL CORP NEWhistory →COM2.23%$4M4.5K
14CGMSCAPITAL GROUP U.S. MULTI-SECTOR INCOMEhistory →COM1.77%$3M121.5K
15GCCWISDOMTREE ENHANCEDMODITY STGY FDhistory →COM1.58%$3M157.0K
16FPEIFIRST TRUST INST PREF SEC INCOMEhistory →COM1.54%$3M154.1K
17PACER US SMALL CAP CASH COWS 100COM1.43%$3M60.8K
18XLUUTILITIES SELECT SECTOR SPDR FUNDhistory →COM1.40%$3M34.5K
19PARAMETRIC EQY PREMIUM INCOMECOM1.39%$3M99.7K
20MUBISHARES NATIONAL MUNI BONDhistory →COM1.32%$2M23.2K
21CGGRCAPITAL GROUP GROWTHhistory →COM1.15%$2M58.0K
22SBUXSTARBUCKS CORPhistory →COM1.09%$2M22.4K
23FISVFISERV INCCOM0.97%$2M8.8K
24AMZNAMAZON INCCOM0.96%$2M8.2K
25METAMETA PLATFORMS INC CL ACOM0.82%$2M2.6K
26PARAMETRIC HEDGED EQYCOM0.81%$2M51.3K
27PCARPACCAR INCCOM0.80%$1M14.0K
28PGPROCTER AND GAMBLE COCOM0.77%$1M8.6K
29BABOEING COCOM0.76%$1M8.0K
30GOOGLALPHABET INC CAP STK CL ACOM0.68%$1M6.7K
31JGLOJPMORGAN GLOBAL SELECT EQYCOM0.66%$1M20.7K
32JPMJPMORGAN CHASE CO.COM0.64%$1M5.0K
33VOOVANGUARD SP 500COM0.63%$1M2.2K
34BRK/BBERKSHIRE HATHAWAY INC DEL CL B NEWCOM0.61%$1M2.5K
35ABBVABBVIE INCCOM0.60%$1M6.3K
36JAVAJPMORGAN ACTIVE VALUECOM0.59%$1M17.4K
37JNJJOHNSON JOHNSONCOM0.57%$1M7.4K
38WMTWALMART INCCOM0.57%$1M11.7K
39BACBANK AMERICA CORPCOM0.54%$1M23.1K
40JCPBJPMORGAN CORE PLUS BONDCOM0.49%$912,00019.7K
41HDHOME DEPOT INCCOM0.48%$904,0002.3K
42JPMORGAN BETABUILDERS INTL EQYCOM0.48%$897,00015.7K
43TLHISHARES 10-20 YEAR TREASURY BONDCOM0.47%$883,0008.9K
44MMM3M COCOM0.45%$851,0006.6K
45CATCATERPILLAR INCCOM0.45%$840,0002.3K
46LLYELI LILLY COCOM0.45%$839,0001.1K
47ADPAUTOMATIC DATA PROC INCCOM0.45%$839,0002.9K
48AVGOBROADCOM INCCOM0.44%$822,0003.5K
49JPMORGAN ACTIVE GROWTHCOM0.43%$811,00010.0K
50EMREMERSON ELEC COCOM0.43%$808,0006.5K
51MCDMCDONALDS CORPCOM0.42%$790,0002.7K
52ABTABBOTT LABSCOM0.40%$748,0006.6K
53BBHYJPMORGAN USD HIGH YIELD CORPCOM0.37%$690,00014.9K
54NFLXNETFLIX INCCOM0.36%$679,000762
55CSCOCISCO SYS INCCOM0.36%$668,00011.3K
56JPIEJPMORGAN INCOMECOM0.34%$640,00014.0K
57NEENEXTERA ENERGY INCCOM0.34%$628,0008.8K
58VVISA INC CL ACOM0.33%$616,0001.9K
59EXMOCEXXON MOBIL CORPCOM0.32%$594,0005.5K
60CRMSALESFORCE INCCOM0.32%$592,0001.8K
61IBMINTL BUSINESS MACHSCOM0.31%$582,0002.6K
62JIREJPMORGAN INTL RESEARCH ENH EQYCOM0.31%$580,0009.9K
63KOCOCA COLA COCOM0.30%$555,0008.9K
64VTIVANGUARD TOTAL STOCK MARKETCOM0.28%$529,0001.8K
65LMTLOCKHEED MARTIN CORPCOM0.28%$516,0001.1K
66CVXCHEVRON CORP NEWCOM0.28%$516,0003.6K
67IWFISHARES RUSSELL 1000 GROWTHCOM0.27%$503,0001.3K
68GROZZACKS FOCUS GROWTHCOM0.26%$487,00019.7K
69WFCWELLS FARGO CO NEWCOM0.25%$474,0006.8K
70MRVLMARVELL TECHNOLOGY INCCOM0.24%$451,0004.1K
71AMDADVANCED MICRO DEVICES INCCOM0.24%$448,0003.7K
72CTASCINTAS CORPCOM0.23%$439,0002.4K
73IEMGISHARES CORE MSCI EMG MKTSCOM0.23%$432,0008.3K
74MRKMERCK CO INCCOM0.23%$429,0004.3K
75VOVANGUARD MID-CAPCOM0.22%$417,0001.6K
76LOWLOWES COS INCCOM0.22%$411,0001.7K
77JPMORGAN U.S. MID CAP EQYCOM0.22%$404,0004.2K
78VZVERIZONMUNICATIONS INCCOM0.21%$387,0009.7K
79QCOMQUALCOMM INCCOM0.20%$376,0002.5K
80JPMORGAN ACT BLDS EMG MKTS EQYCOM0.20%$375,00010.0K
81UNHUNITEDHEALTH GROUP INCCOM0.20%$371,000734
82PEPPEPSICO INCCOM0.20%$371,0002.4K
83PNCPNC FINL SVCS GROUP INCCOM0.19%$356,0001.9K
84AJGGALLAGHER ARTHUR J COCOM0.19%$355,0001.3K
85MOALTRIA GROUP INCCOM0.18%$346,0006.6K
86TSLATESLA INCCOM0.18%$342,000848
87ORCLORACLE CORPCOM0.17%$325,0002.0K
88SOSOUTHERN COCOM0.17%$321,0003.9K
89VTVVANGUARD VALUECOM0.17%$318,0001.9K
90HIGHARTFORD FINL SVCS GROUP INCCOM0.16%$305,0002.8K
91SPGISP GLOBAL INCCOM0.16%$300,000603
92MAMASTERCARD INCORPD CL ACOM0.15%$286,000545
93METMETLIFE INCCOM0.15%$283,0003.5K
94COPCONOCOPHILLIPSCOM0.15%$282,0002.8K
95BLKBLACKROCK INCCOM0.15%$281,000275
96KMIKINDER MORGAN INC DELCOM0.15%$277,00010.1K
97PHMPULTE GROUP INCCOM0.15%$275,0002.5K
98HONHONEYWELL INTL INCCOM0.15%$273,0001.2K
99CBCHUBB LIMITEDCOM0.15%$272,000982
100MCOMOODYS CORPCOM0.14%$266,000563

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$230M157May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$236M154Feb 12, 202613F-HRchanges · EDGAR ↗
Q3 2025$232M150Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$224M148Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$228M741Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$187M137Feb 11, 202513F-HRchanges · EDGAR ↗
Q3 2024$134M37Nov 4, 202413F-HRchanges · EDGAR ↗
Q2 2024$178M126Aug 9, 202413F-HRchanges · EDGAR ↗
Q1 2024$171M124May 9, 202413F-HRchanges · EDGAR ↗
Q4 2023$147M114Jan 10, 202413F-HRchanges · EDGAR ↗
Q3 2023$132M111Nov 2, 202313F-HRchanges · EDGAR ↗
Q2 2023$144M114Jul 31, 202313F-HRchanges · EDGAR ↗
Q1 2023$132M105May 5, 202313F-HRchanges · EDGAR ↗
Q4 2022$125M86Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$107M82Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$114M80Aug 9, 202213F-HRchanges · EDGAR ↗
Q1 2022$120M80May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$125M86Jan 28, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.