SEC 13F Intelligence

Managers / Q1 2023 · view latest →

Wayfinding Financial, LLC

CIK 0001898131 · 19020 33RD AVE WEST, SUITE 390, LYNNWOOD, WA, 98036 · 4253610707

Reported Value
$132M
Q1 2023
Positions
105
Filings on Record
18
2019–present window
Filed
May 5, 2023
original filing

Summary

Wayfinding Financial, LLC reported $132M in U.S.-listed holdings across 105 positions for Q1 2023.

Its largest position, MSFT, represents 11.8% of the portfolio.

Compared with Q4 2022, the fund opened 49 new positions and exited 30.

Portfolio Metrics

Turnover
+38.5%
vs prior filed quarter
Top-10 Concentration
+56.0%
share of reported value
Largest Position
+11.8%
Microsoft Corp Com
New / Exited
49 / 30
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’21: $125MQ4 ’21Q1 ’22: $120MQ2 ’22: $114MQ3 ’22: $107MQ3 ’22Q4 ’22: $125MQ1 ’23: $132MQ2 ’23: $144MQ2 ’23Q3 ’23: $132MQ4 ’23: $147MQ1 ’24: $171MQ1 ’24Q2 ’24: $178MQ3 ’24: $134MQ4 ’24: $187MQ4 ’24Q1 ’25: $228MQ2 ’25: $224MQ3 ’25: $232MQ3 ’25Q4 ’25: $236MQ1 ’26: $230Mfilingsflow.com

Portfolio Composition

By security type
ETP: 53.9%Common Stock: 45.9%Other: 0.2%
  • ETP · 53.9% · $71M
  • Common Stock · 45.9% · $60M
  • Other · 0.2% · $284,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2022 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES IBOXX INVEST GRADE CORP BNDNEW+91.6K91.6K+$10M$10M
SPSBSPDR PORTFOLIO SHORT TERM CORP BNDNEW+242.6K242.6K+$7M$7M
XLUUTILITIES SELECT SECTOR SPDR FUNDNEW+62.8K62.8K+$4M$4M
PFFISHARES PREFERRED INCOME SECNEW+112.1K112.1K+$4M$4M
AGGISHARES CORE U.S. AGGREGATE BNDNEW+22.4K22.4K+$2M$2M
JPM DIV RETURN U.S. MID CAP EQUITYNEW+24.7K24.7K+$2M$2M
JPM DIV RETURN U.S. SMALL CAP EQNEW+52.4K52.4K+$2M$2M
BBUSJP MORGAN BETABUILDERS U.S. EQUITYNEW+23.8K23.8K+$2M$2M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2023

104 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1MSFTMICROSOFT CORP COMhistory →Stock11.79%$16M53.8K
2IVVISHARES CORE SP 500history →ETF8.69%$11M27.8K
3ISHARES IBOXX INVEST GRADE CORP BNDETF7.63%$10M91.6K
4ZECPZACKS EARNINGS CONS PORTFOLIOhistory →ETF6.76%$9M374.7K
5SPSBSPDR PORTFOLIO SHORT TERM CORP BNDhistory →ETF5.46%$7M242.6K
6AAPLAPPLE INC COMhistory →Stock5.04%$7M40.2K
7XLUUTILITIES SELECT SECTOR SPDR FUNDhistory →ETF3.23%$4M62.8K
8PFFISHARES PREFERRED INCOME SEChistory →ETF2.66%$4M112.1K
9SBUXSTARBUCKS CORP COMhistory →Stock2.56%$3M32.3K
10GCCWISDOMTREE ENHANCED COMMhistory →ETF2.16%$3M159.0K
11NVDANVIDIA CORPORATION COMhistory →Stock1.84%$2M8.7K
12COSTCOSTCO WHSL CORP NEW COMhistory →Stock1.79%$2M4.7K
13AGGISHARES CORE U.S. AGGREGATE BNDhistory →ETF1.69%$2M22.4K
14XLREREAL EST SELECT SECTOR SPDR FUNDhistory →ETF1.62%$2M57.2K
15JPM DIV RETURN U.S. MID CAP EQUITYETF1.61%$2M24.7K
16JPM DIV RETURN U.S. SMALL CAP EQETF1.59%$2M52.4K
17BBUSJP MORGAN BETABUILDERS U.S. EQUITYhistory →ETF1.33%$2M23.8K
18CGGRCAPITAL GROUP GROWTHhistory →ETF1.18%$2M69.1K
19JPM BETABUILDERS INTL EQUITYETF0.94%$1M22.9K
20MCDMCDONALDS CORP COMStock0.88%$1M4.1K
21PGPROCTER AND GAMBLE CO COMStock0.87%$1M7.7K
22JNJJOHNSON JOHNSON COMStock0.81%$1M6.9K
23ABBVABBVIE INC COMStock0.80%$1M6.6K
24PCARPACCAR INC COMStock0.78%$1M14.0K
25JCPBJPM CORE PLUS BNDETF0.76%$995,00021.0K
26FISVFISERV INC COMStock0.75%$993,0008.8K
27BABOEING CO COMStock0.75%$990,0004.7K
28CVXCHEVRON CORP NEW COMStock0.73%$964,0005.9K
29NEENEXTERA ENERGY INC COMStock0.70%$923,00012.0K
30IGSBISHARES 1 5 YEAR INV GR CORP BNDETF0.62%$822,00016.3K
31HDHOME DEPOT INC COMStock0.60%$783,0002.7K
32AMZNAMAZON COM INC COMStock0.59%$775,0007.5K
33BRK/BBERKSHIRE HATH INC DEL CL B NEWStock0.57%$756,0002.5K
34PEPPEPSICO INC COMStock0.54%$713,0003.9K
35JPM ACTIVE GROWTHETF0.53%$691,00014.1K
36CSCOCISCO SYS INC COMStock0.51%$672,00012.9K
37EXMOCEXXON MOBIL CORP COMStock0.49%$644,0005.9K
38JPMJPM CHASE CO COMStock0.48%$632,0004.9K
39BACBANK AMERICA CORP COMStock0.48%$631,00022.1K
40EMREMERSON ELEC CO COMStock0.46%$609,0007.0K
41LMTLOCKHEED MARTIN CORP COMStock0.46%$603,0001.3K
42ADPAUTOMATIC DATA PROCESSING INC COMStock0.45%$598,0002.7K
43CATCATERPILLAR INC COMStock0.45%$597,0002.6K
44NKENIKE INC CL BStock0.45%$595,0004.8K
45MMM3M CO COMStock0.45%$590,0005.6K
46KOCOCA COLA CO COMStock0.44%$579,0009.3K
47GOOGLALPHABET INC CAP STK CL AStock0.42%$553,0005.3K
48ABTABBOTT LABS COMStock0.42%$546,0005.4K
49MRKMERCK CO INC COMStock0.41%$542,0005.1K
50JAVAJPM ACTIVE VALUEETF0.40%$530,00010.3K
51METAMETA PLATFORMS INC CL AStock0.40%$528,0002.5K
52SHYGISHARES 0 5 YEAR HIGH YIELD CORP BNDETF0.40%$523,00012.6K
53JPM ACTIVEBLDS EMER MKTS EQETF0.37%$483,00013.3K
54WMTWALMART INC COMStock0.37%$483,0003.3K
55VOOVANGUARD SP 500ETF0.36%$476,0001.3K
56SCHASCHWAB U.S. SMALL CAPETF0.35%$455,00010.9K
57BTALAGF U.S. MKT NEUTRAL ANTI-BETA FUNDETF0.34%$447,00021.9K
58VOVANGUARD MID-CAPETF0.33%$436,0002.1K
59LOWLOWES COS INC COMStock0.31%$404,0002.0K
60ISHARES IBOXX HIGH YIELD CORP BNDETF0.30%$392,0005.2K
61VZVERIZON COMMUNICATIONS INC COMStock0.30%$391,00010.1K
62VVISA INC COM CL AStock0.28%$366,0001.6K
63SHYISHARES 1 3 YEAR TREASURY BNDETF0.27%$361,0004.4K
64PMPHILIP MORRIS INTL INC COMStock0.27%$350,0003.6K
65SDYSPDR SP DIVIDENDETF0.27%$350,0002.8K
66PFEPFIZER INC COMStock0.26%$336,0008.2K
67IBMINTERNATIONAL BUSINESS MACHS COMStock0.25%$328,0002.5K
68UNHUNITEDHEALTH GROUP INC COMStock0.25%$324,000685
69LLYLILLY ELI CO COMStock0.25%$324,000944
70AMDADVANCED MICRO DEVICES INC COMStock0.24%$318,0003.3K
71BMYBRISTOL MYERS SQUIBB CO COMStock0.24%$315,0004.5K
72IGLBISHARES 10 YEAR INV GRADE CORP BNDETF0.24%$313,0006.0K
73IWFISHARES RUSSELL 1000 GROWTHETF0.23%$306,0001.3K
74MOALTRIA GROUP INC COMStock0.23%$303,0006.7K
75VEAVANGUARD FTSE DEVELOPED MKTSETF0.23%$301,0006.7K
76CRMSALESFORCE INC COMStock0.23%$300,0001.5K
77HONHONEYWELL INTL INC COMStock0.22%$289,0001.5K
78GRANT LIFE SCIENCES INC COMStock0.22%$284,00011.1K
79RWRSPDR DOW JONES REITETF0.21%$280,0003.2K
80MSCIMSCI INC COMStock0.21%$280,000501
81NUENUCOR CORP COMStock0.21%$278,0001.8K
82BILSPDR BLOOMBERG 1 3 MONTH T-BILLETF0.21%$277,0003.0K
83WFCWELLS FARGO CO NEW COMStock0.21%$277,0007.4K
84MDLZMONDELEZ INTL INC CL AStock0.21%$274,0003.9K
85GILDGILEAD SCIENCES INC COMStock0.21%$270,0003.3K
86GISGENERAL MLS INC COMStock0.20%$269,0003.2K
87VYMIVANGUARD INTL HIGH DIVIDEND YIELDETF0.20%$265,0004.3K
88USRTISHARES CORE U.S. REITETF0.20%$257,0005.1K
89MAMASTERCARD INCORPD CL AStock0.19%$250,000690
90JEPIJPM EQUITY PREMIUM INCOMEETF0.19%$248,0004.6K
91SOSOUTHERN CO COMStock0.19%$246,0003.5K
92IEIISHARES 3 7 YEAR TREASURY BNDETF0.19%$244,0002.1K
93VIGVANGUARD DIVIDEND APPRECIATIONETF0.17%$222,0001.4K
94QCOMQUALCOMM INC COMStock0.17%$222,0001.7K
95COPCONOCOPHILLIPS COMStock0.17%$221,0002.2K
96PNCPNC FINL SVCS GROUP INC COMStock0.17%$221,0001.7K
97DEDEERE CO COMStock0.16%$216,000524
98HIGHARTFORD FINL SVCS GROUP INC COMStock0.16%$208,0003.0K
99AJGGALLAGHER ARTHUR J CO COMStock0.16%$206,0001.1K
100MDTMEDTRONIC PLC SHSStock0.16%$206,0002.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$230M157May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$236M154Feb 12, 202613F-HRchanges · EDGAR ↗
Q3 2025$232M150Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$224M148Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$228M741Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$187M137Feb 11, 202513F-HRchanges · EDGAR ↗
Q3 2024$134M37Nov 4, 202413F-HRchanges · EDGAR ↗
Q2 2024$178M126Aug 9, 202413F-HRchanges · EDGAR ↗
Q1 2024$171M124May 9, 202413F-HRchanges · EDGAR ↗
Q4 2023$147M114Jan 10, 202413F-HRchanges · EDGAR ↗
Q3 2023$132M111Nov 2, 202313F-HRchanges · EDGAR ↗
Q2 2023$144M114Jul 31, 202313F-HRchanges · EDGAR ↗
Q1 2023$132M105May 5, 202313F-HRchanges · EDGAR ↗
Q4 2022$125M86Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$107M82Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$114M80Aug 9, 202213F-HRchanges · EDGAR ↗
Q1 2022$120M80May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$125M86Jan 28, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.