SEC 13F Intelligence

Managers / Q4 2022 · view latest →

Wayfinding Financial, LLC

CIK 0001898131 · 19020 33RD AVE WEST, SUITE 390, LYNNWOOD, WA, 98036 · 4253610707

Reported Value
$125M
Q4 2022
Positions
86
Filings on Record
18
2019–present window
Filed
Feb 10, 2023
original filing

Summary

Wayfinding Financial, LLC reported $125M in U.S.-listed holdings across 86 positions for Q4 2022.

Its largest position, MSFT, represents 13.2% of the portfolio.

Compared with Q3 2022, the fund opened 18 new positions and exited 14.

Portfolio Metrics

Turnover
+21.5%
vs prior filed quarter
Top-10 Concentration
+59.9%
share of reported value
Largest Position
+13.2%
Microsoft
New / Exited
18 / 14
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’21: $125MQ4 ’21Q1 ’22: $120MQ2 ’22: $114MQ3 ’22: $107MQ3 ’22Q4 ’22: $125MQ1 ’23: $132MQ2 ’23: $144MQ2 ’23Q3 ’23: $132MQ4 ’23: $147MQ1 ’24: $171MQ1 ’24Q2 ’24: $178MQ3 ’24: $134MQ4 ’24: $187MQ4 ’24Q1 ’25: $228MQ2 ’25: $224MQ3 ’25: $232MQ3 ’25Q4 ’25: $236MQ1 ’26: $230Mfilingsflow.com

Portfolio Composition

By security type
ETP: 53.4%Common Stock: 44.5%Other: 2.1%
  • ETP · 53.4% · $67M
  • Common Stock · 44.5% · $55M
  • Other · 2.1% · $3M

Quarter-over-Quarter Changes full breakdown →

vs Q3 2022 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FIRST TRUST PREF SEC AND INCNEW+179.8K179.8K+$4M$4M
ISHARES MSCI USA MIDCAPNEW+69.6K69.6K+$3M$3M
SMLFISHARES MSCI USA SMALL CAPNEW+47.8K47.8K+$2M$2M
USIGISHARES BROAD USD INST GRADENEW+42.0K42.0K+$2M$2M
SRLNSPDR BLACKSTONE SEN LOANNEW+42.8K42.8K+$2M$2M
VRPINVESCO VAR RATE PREFNEW+56.7K56.7K+$1M$1M
DIALCOLUMBIA DIV FIXED INC ALLOCNEW+53.9K53.9K+$1M$1M
INTCINTEL CORPNEW+7.5K7.5K+$361,000$361,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2022

85 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1MSFTMICROSOFT CORPhistory →Stock13.17%$16M54.8K
2IVVISHARES CORE SP 500history →ETF10.21%$13M29.4K
3DGROISHARES CORE DIVIDEND GWTHhistory →ETF8.47%$11M201.3K
4AAPLAPPLE INChistory →Stock5.41%$7M42.4K
5SPIBSPDR PORT INT TERM CORPhistory →ETF5.15%$6M181.2K
6ZECPZACKS EARNINGS CONS PORThistory →ETF4.75%$6M240.7K
7XLREREAL EST SEL SECT SPDR FNDhistory →ETF4.25%$5M117.2K
8GCCWISDOMTREE MODITY STRAT FNDhistory →ETF3.09%$4M176.8K
9FIRST TRUST PREF SEC AND INCETF2.86%$4M179.8K
10SBUXSTARBUCKS CORPhistory →Stock2.55%$3M33.4K
11ISHARES MSCI USA MIDCAPETF2.07%$3M69.6K
12SMLFISHARES MSCI USA SMALL CAPhistory →ETF1.97%$2M47.8K
13USIGISHARES BROAD USD INST GRADEhistory →ETF1.95%$2M42.0K
14COSTCOSTCO WHSL CORP NEWhistory →Stock1.92%$2M5.0K
15SRLNSPDR BLACKSTONE SEN LOANhistory →ETF1.56%$2M42.8K
16NVDANVIDIA CORPORATIONhistory →Stock1.43%$2M8.1K
17VRPINVESCO VAR RATE PREFhistory →ETF1.15%$1M56.7K
18PGPROCTER AND GAMBLE COStock0.90%$1M7.0K
19DIALCOLUMBIA DIV FIXED INC ALLOCETF0.89%$1M53.9K
20JNJJOHNSON AND JOHNSONStock0.85%$1M6.2K
21SPYMSPDR PORTFOLIO SP 500ETF0.84%$1M20.6K
22HDHOME DEPOT INCStock0.80%$995,0002.8K
23BABOEING COStock0.73%$914,0004.8K
24BACBK OF AMERICA CORPStock0.73%$910,00020.0K
25NEENEXTERA ENERGY INCStock0.73%$909,00012.5K
26MMM3M COStock0.72%$893,0005.3K
27PCARPACCAR INCStock0.68%$847,0009.1K
28MCDMCDONALDS CORPStock0.67%$836,0003.4K
29FISVFISERV INCStock0.67%$836,0008.3K
30ABBVABBVIE INCStock0.66%$817,0006.0K
31ESGUISHARES ESG AWARE MSCI USAETF0.65%$810,0008.4K
32AMZNAMAZON INCStock0.63%$789,000282
33EMREMERSON ELEC COStock0.56%$703,0007.8K
34VOOVANGUARD SP 500ETF0.56%$703,0001.8K
35NKENIKE INC CL BStock0.54%$671,0004.6K
36CVXCHEVRON CORP NEWStock0.53%$659,0004.9K
37METAMETA PLATFORMS INC CL AStock0.52%$653,0002.2K
38BRK/BBERK HATHAWAY INC DEL CL BStock0.51%$638,0002.1K
39ABTABBOTT LABSStock0.48%$602,0005.0K
40GOOGLALPHABET INC CAP STK CL AStock0.48%$601,000233
41ADPAUTOMATIC DATA PROCESSING INCStock0.48%$600,0003.1K
42SCHVSCHWAB US LARGE CAP VALUEETF0.45%$555,0008.0K
43CSCOCISCO SYS INCStock0.45%$555,00010.2K
44SCHGSCHWAB US LARGE CAP GWTHETF0.43%$541,0003.9K
45JPMJPMORGAN CHASE COStock0.41%$512,0003.5K
46SCHFSCHWAB INTL EQUITYETF0.40%$502,00013.7K
47PEPPEPSICO INCStock0.39%$491,0002.9K
48CATCATERPILLAR INCStock0.39%$483,0002.3K
49IWFISHARES RUSSELL 1000 GWTHETF0.38%$476,0001.8K
50SCHZSCHWAB US AGG BONDETF0.38%$472,0009.0K
51VZVERIZONMUNICATIONS INCStock0.37%$467,0009.1K
52EFVISHARES MSCI EAFE VALUEETF0.33%$417,0008.2K
53SPYDSPDR PORT SP 500 HIGH DIVETF0.33%$413,0009.8K
54EXMOCEXXON MOBIL CORPStock0.32%$404,0005.4K
55GOVTISHARES US TREASURY BONDETF0.32%$402,00015.5K
56PFEPFIZER INCStock0.32%$400,0007.5K
57WFCWELLS FARGO CO NEWStock0.30%$379,0007.1K
58KOCOCA COLA COStock0.30%$378,0006.3K
59MRKMERCK CO INCStock0.30%$376,0004.7K
60VOVANGUARD MIDCAP INDEX FNDETF0.29%$362,0001.6K
61INTCINTEL CORPStock0.29%$361,0007.5K
62CRMSALESFORCE INCStock0.28%$349,0001.6K
63IBMINTERNATIONAL BUSINESS MACHSStock0.27%$338,0002.6K
64SDYSPDR SP DIVIDENDETF0.27%$331,0002.7K
65LMTLOCKHEED MARTIN CORPStock0.26%$326,000840
66IGROISHARES INTL DIV GWTHETF0.25%$311,0004.7K
67PNCPNC FINL SVCS GROUP INCStock0.24%$303,0001.5K
68HONHONEYWELL INTL INCStock0.23%$291,0001.5K
69SCHASCHWAB US SMALLCAPETF0.23%$291,0003.3K
70EFGISHARES MSCI EAFE GWTHETF0.23%$290,0003.0K
71WMTWALMART INCStock0.23%$283,0002.1K
72ISHARES CORE TOT USD BND MKTETF0.22%$280,0005.4K
73QCOMQUALCOMM INCStock0.22%$273,0001.7K
74AGGYWISDOMTREE YIELD ENH US AGGETF0.20%$255,0005.1K
75NSCNORFOLK SOUTHN CORPStock0.19%$238,000884
76BSVVANGUARD ST BOND INDEX FNDETF0.19%$234,0002.9K
77BMYBRISTOLMYERS SQUIBB COStock0.18%$223,0003.5K
78TAT T INCStock0.18%$222,0009.2K
79UNHUNITEDHEALTH GROUP INCStock0.17%$217,000470
80DISDISNEY WALT COStock0.17%$213,0001.6K
81VNLAJANUS HEND SHORT DUR INCETF0.17%$210,0004.3K
82ALKALASKA AIR GROUP INCStock0.17%$210,0004.0K
83WMWASTE MGMT INC DELStock0.17%$208,0001.4K
84AMGNAMGEN INCStock0.17%$207,000927
85GISGENERAL MLS INCStock0.17%$207,0003.0K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$230M157May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$236M154Feb 12, 202613F-HRchanges · EDGAR ↗
Q3 2025$232M150Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$224M148Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$228M741Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$187M137Feb 11, 202513F-HRchanges · EDGAR ↗
Q3 2024$134M37Nov 4, 202413F-HRchanges · EDGAR ↗
Q2 2024$178M126Aug 9, 202413F-HRchanges · EDGAR ↗
Q1 2024$171M124May 9, 202413F-HRchanges · EDGAR ↗
Q4 2023$147M114Jan 10, 202413F-HRchanges · EDGAR ↗
Q3 2023$132M111Nov 2, 202313F-HRchanges · EDGAR ↗
Q2 2023$144M114Jul 31, 202313F-HRchanges · EDGAR ↗
Q1 2023$132M105May 5, 202313F-HRchanges · EDGAR ↗
Q4 2022$125M86Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$107M82Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$114M80Aug 9, 202213F-HRchanges · EDGAR ↗
Q1 2022$120M80May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$125M86Jan 28, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.