SEC 13F Intelligence

Managers / Q2 2023 · view latest →

Wayfinding Financial, LLC

CIK 0001898131 · 19020 33RD AVE WEST, SUITE 390, LYNNWOOD, WA, 98036 · 4253610707

Reported Value
$144M
Q2 2023
Positions
114
Filings on Record
18
2019–present window
Filed
Jul 31, 2023
original filing

Summary

Wayfinding Financial, LLC reported $144M in U.S.-listed holdings across 114 positions for Q2 2023.

Its largest position, MSFT, represents 12.1% of the portfolio.

Compared with Q1 2023, the fund opened 19 new positions and exited 10.

Portfolio Metrics

Turnover
+4.1%
vs prior filed quarter
Top-10 Concentration
+54.2%
share of reported value
Largest Position
+12.1%
Microsoft
New / Exited
19 / 10
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’21: $125MQ4 ’21Q1 ’22: $120MQ2 ’22: $114MQ3 ’22: $107MQ3 ’22Q4 ’22: $125MQ1 ’23: $132MQ2 ’23: $144MQ2 ’23Q3 ’23: $132MQ4 ’23: $147MQ1 ’24: $171MQ1 ’24Q2 ’24: $178MQ3 ’24: $134MQ4 ’24: $187MQ4 ’24Q1 ’25: $228MQ2 ’25: $224MQ3 ’25: $232MQ3 ’25Q4 ’25: $236MQ1 ’26: $230Mfilingsflow.com

Portfolio Composition

By security type
ETP: 50.2%Common Stock: 49.8%
  • ETP · 50.2% · $72M
  • Common Stock · 49.8% · $72M

Quarter-over-Quarter Changes full breakdown →

vs Q1 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
TLHISHARES 10 20 YEAR TREASURYNEW+3.8K3.8K+$412,000$412,000
JPMORGAN U.S. QUALITY FACTORNEW+8.2K8.2K+$375,000$375,000
AVGOBROADCOM INCNEW+358358+$322,000$322,000
TSLATESLA INCNEW+1.1K1.1K+$286,000$286,000
JPIEJPMORGAN INCOMENEW+6.1K6.1K+$274,000$274,000
EBNDSPDR BLOOMBERG EMERGING MKTS LOCALNEW+12.8K12.8K+$274,000$274,000
SPDR BLOOMBERG HIGH YIELDNEW+2.9K2.9K+$272,000$272,000
CMCSACOMCAST CORP NEW CL ANEW+5.8K5.8K+$262,000$262,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2023

113 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1MSFTMICROSOFT CORPhistory →Stock12.11%$17M51.5K
2IVVISHARES CORE S AND P 500history →ETF8.32%$12M26.1K
3ISHARES IBOXX INVT GRADE CORPETF6.89%$10M92.2K
4ZECPZACKS EARNINGS CONSISTENT PORTFOLIOhistory →ETF6.38%$9M359.8K
5AAPLAPPLE INChistory →Stock5.43%$8M39.9K
6SPSBSPDR PORTFOLIO SHORT TERM CORPhistory →ETF5.06%$7M247.1K
7NVDANVIDIA CORPORATIONhistory →Stock2.85%$4M8.8K
8XLUUTILITIES SELECT SECTOR SPDR FUNDhistory →ETF2.84%$4M60.9K
9PFFISHARES PREF AND INCOME SECURITIEShistory →ETF2.29%$3M106.2K
10BABOEING COhistory →Stock2.05%$3M12.4K
11GCCWISDOMTREE ENHANCEDMODITY STGY FDhistory →ETF1.97%$3M155.3K
12SBUXSTARBUCKS CORPhistory →Stock1.84%$3M26.2K
13COSTCOSTCO WHSL CORP NEWhistory →Stock1.83%$3M4.7K
14JPMORGAN DVSD RETURN U.S. SMALL CAP EQYETF1.52%$2M51.3K
15JPMORGAN DVSD RETURN U.S. MID CAP EQYETF1.51%$2M24.0K
16XLREREAL ESTATE SELECT SECTOR SPDR FUNDhistory →ETF1.47%$2M55.9K
17BBUSJP MORGAN BETABUILDERS U.S. EQYhistory →ETF1.39%$2M24.4K
18CGGRCAPITAL GROUP GROWTHhistory →ETF1.21%$2M66.6K
19AGGISHARES CORE U.S. AGGREGATEhistory →ETF1.18%$2M17.5K
20JPMORGAN BETABUILDERS INTL EQYETF1.00%$1M25.5K
21JNJJOHNSON AND JOHNSONStock0.87%$1M7.2K
22PGPROCTER AND GAMBLE COStock0.86%$1M7.9K
23PCARPACCAR INCStock0.85%$1M14.3K
24MCDMCDONALDS CORPStock0.83%$1M4.1K
25FISVFISERV INCStock0.77%$1M8.8K
26AMZNAMAZON INCStock0.72%$1M7.9K
27CVXCHEVRON CORP NEWStock0.69%$990,0006.2K
28ABBVABBVIE INCStock0.67%$965,0006.4K
29HDHOME DEPOT INCStock0.64%$928,0002.8K
30IGSBISHARES 1 5 YEAR INVT GRADE CORPETF0.62%$891,00017.7K
31NEENEXTERA ENERGY INCStock0.61%$879,00012.1K
32BRK/BBERKSHIRE HATHAWAY INC DEL CL B NEWStock0.61%$873,0002.5K
33VOOVANGUARD S AND P 500ETF0.60%$868,0002.1K
34METAMETA PLATFORMS INC CL AStock0.58%$842,0002.6K
35JPMJPMORGAN CHASE AND COStock0.57%$816,0005.2K
36JPMORGAN ACTIVE GROWTHETF0.56%$812,00014.1K
37BACBANK AMERICA CORPStock0.55%$785,00024.6K
38JCPBJPMORGAN CORE PLUSETF0.54%$772,00016.7K
39GOOGLALPHABET INC CAP STK CL AStock0.52%$743,0005.6K
40CATCATERPILLAR INCStock0.49%$699,0002.7K
41ADPAUTOMATIC DATA PROCESSING INCStock0.48%$684,0002.7K
42ABTABBOTT LABSStock0.47%$674,0006.0K
43CSCOCISCO SYS INCStock0.46%$668,00012.8K
44EXMOCEXXON MOBIL CORPStock0.45%$647,0006.2K
45PEPPEPSICO INCStock0.44%$640,0003.4K
46EMREMERSON ELEC COStock0.43%$617,0006.8K
47MMM3M COStock0.43%$614,0005.5K
48KOCOCA COLA COStock0.43%$614,0009.8K
49SHYGISHARES 0 5 YEAR HIGH YIELD CORPETF0.41%$586,00014.1K
50WMTWALMART INCStock0.40%$578,0003.6K
51MRKMERCK AND CO INCStock0.40%$576,0005.4K
52JPMORGAN ACTIVE EMER MKTS EQYETF0.39%$568,00014.8K
53JAVAJPMORGAN ACTIVE VALUEETF0.36%$512,0009.3K
54NKENIKE INC CL BStock0.35%$502,0004.6K
55LMTLOCKHEED MARTIN CORPStock0.35%$500,0001.1K
56SCHASCHWAB U.S. SMALL-CAPETF0.34%$496,00010.9K
57LOWLOWES COS INCStock0.34%$492,0002.1K
58LLYLILLY ELI AND COStock0.29%$421,000919
59TLHISHARES 10 20 YEAR TREASURYETF0.29%$412,0003.8K
60SHYISHARES 1 3 YEAR TREASURYETF0.26%$380,0004.7K
61VVISA INC CL AStock0.26%$376,0001.6K
62JPMORGAN U.S. QUALITY FACTORETF0.26%$375,0008.2K
63AMDADVANCED MICRO DEVICES INCStock0.26%$373,0003.3K
64WFCWELLS FARGO CO NEWStock0.25%$366,0007.9K
65IBMINTL BUSINESS MACHSStock0.25%$362,0002.5K
66VZVERIZONMUNICATIONS INCStock0.25%$358,00010.5K
67IWFISHARES RUSSELL 1000 GROWTHETF0.25%$355,0001.3K
68CRMSALESFORCE INCStock0.24%$345,0001.5K
69UNHUNITEDHEALTH GROUP INCStock0.23%$329,000654
70IGLBISHARES 10 YEAR INVT GRADE CORPETF0.23%$326,0006.4K
71PFEPFIZER INCStock0.22%$323,0009.0K
72AVGOBROADCOM INCStock0.22%$322,000358
73VEAVANGUARD FTSE DEVELOPED MKTSETF0.22%$317,0006.7K
74USRTISHARES CORE U.S. REITETF0.22%$310,0005.9K
75MDLZMONDELEZ INTL INC CL AStock0.22%$310,0004.1K
76HONHONEYWELL INTL INCStock0.21%$309,0001.6K
77NUENUCOR CORPStock0.21%$306,0001.8K
78COPCONOCOPHILLIPSStock0.21%$302,0002.6K
79BMYBRISTOL MYERS SQUIBB COStock0.20%$291,0004.8K
80TSLATESLA INCStock0.20%$286,0001.1K
81SOSOUTHERN COStock0.20%$283,0003.9K
82MAMASTERCARD INCORPD CL AStock0.19%$276,000704
83EBNDSPDR BLOOMBERG EMERGING MKTS LOCALETF0.19%$274,00012.8K
84JPIEJPMORGAN INCOMEETF0.19%$274,0006.1K
85SPDR BLOOMBERG HIGH YIELDETF0.19%$272,0002.9K
86AJGGALLAGHER ARTHUR J COStock0.19%$268,0001.2K
87IEIISHARES 3 to 7 YEAR TREASURYETF0.19%$267,0002.3K
88CMCSACOMCAST CORP NEW CL AStock0.18%$262,0005.8K
89VOVANGUARD MID-CAPETF0.18%$262,0001.2K
90NFLXNETFLIX INCStock0.17%$249,000586
91SPTLSPDR PORTFOLIO LONG TERM TREASURYETF0.17%$249,0008.6K
92MOALTRIA GROUP INCStock0.17%$248,0005.5K
93CAHCARDINAL HEALTH INCStock0.17%$248,0002.7K
94PNCPNC FINL SVCS GROUP INCStock0.17%$245,0001.8K
95PMPHILIP MORRIS INTL INCStock0.17%$244,0002.5K
96CTASCINTAS CORPStock0.17%$242,000483
97GILDGILEAD SCIENCES INCStock0.17%$241,0003.1K
98GISGENERAL MLS INCStock0.17%$238,0003.2K
99HIGHARTFORD FINL SVCS GROUP INCStock0.17%$238,0003.3K
100MRVLMARVELL TECHNOLOGY INCStock0.17%$238,0003.7K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$230M157May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$236M154Feb 12, 202613F-HRchanges · EDGAR ↗
Q3 2025$232M150Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$224M148Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$228M741Apr 29, 202513F-HRchanges · EDGAR ↗
Q4 2024$187M137Feb 11, 202513F-HRchanges · EDGAR ↗
Q3 2024$134M37Nov 4, 202413F-HRchanges · EDGAR ↗
Q2 2024$178M126Aug 9, 202413F-HRchanges · EDGAR ↗
Q1 2024$171M124May 9, 202413F-HRchanges · EDGAR ↗
Q4 2023$147M114Jan 10, 202413F-HRchanges · EDGAR ↗
Q3 2023$132M111Nov 2, 202313F-HRchanges · EDGAR ↗
Q2 2023$144M114Jul 31, 202313F-HRchanges · EDGAR ↗
Q1 2023$132M105May 5, 202313F-HRchanges · EDGAR ↗
Q4 2022$125M86Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$107M82Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$114M80Aug 9, 202213F-HRchanges · EDGAR ↗
Q1 2022$120M80May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$125M86Jan 28, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.