SEC 13F Intelligence

Managers / Q3 2020 · view latest →

Bell Rock Capital LLC

CIK 0001756283 · 35568 AIRPORT ROAD, REHOBOTH BEACH, DE, 19971 · 302-227-7607

Reported Value
$82M
Q3 2020
Positions
81
Filings on Record
11
2019–present window
Filed
Nov 9, 2020
original filing

Summary

Bell Rock Capital LLC reported $82M in U.S.-listed holdings across 81 positions for Q3 2020.

Its largest position, AAPL, represents 17.0% of the portfolio.

Compared with Q2 2020, the fund opened 6 new positions and exited 2.

Portfolio Metrics

Turnover
+4.7%
vs prior filed quarter
Top-10 Concentration
+55.4%
share of reported value
Largest Position
+17.0%
Apple
New / Exited
6 / 2
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $174MQ1 ’19Q2 ’19: $114MQ3 ’19: $113MQ3 ’19Q4 ’19: $116MQ1 ’20: $64MQ1 ’20Q2 ’20: $77MQ3 ’20: $82MQ3 ’20Q4 ’21: $136MQ1 ’22: $107MQ1 ’22Q2 ’22: $129MQ3 ’22: $81MQ3 ’22filingsflow.com

Portfolio Composition

By security type
Common Stock: 71.7%ETP: 22.6%REIT: 3.0%ADR: 1.7%Closed-End Fund: 1.0%
  • Common Stock · 71.7% · $59M
  • ETP · 22.6% · $19M
  • REIT · 3.0% · $3M
  • ADR · 1.7% · $1M
  • Closed-End Fund · 1.0% · $805,000

Quarter-over-Quarter Changes full breakdown →

vs Q2 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ULTAULTA BEAUTY INCNEW+3.0K3.0K+$680,000$680,000
VBKVANGUARD INDEX FDSNEW+1.3K1.3K+$288,000$288,000
FIWFIRST TR EXCHANGE TRADED FDNEW+4.6K4.6K+$277,000$277,000
METAFACEBOOK INCNEW+1.0K1.0K+$273,000$273,000
FLTRVANECK VECTORS ETF TRNEW+8.8K8.8K+$223,000$223,000
SHWSHERWIN WILLIAMS CONEW+295295+$205,000$205,000
AAPLAPPLE INCADDED+88.5K120.7K+$2M$14M
EWZISHARES INCSOLD OUT−7.8K0−$225,000$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2020

63 positions (from 81 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1AAPLAPPLE INChistory →COM16.95%$14M120.7K
2AMZNAMAZON COM INChistory →COM7.91%$7M2.1K
3QLDPROSHARES TRPSHS ULTRA QQQ · ULTRA FNCLS NEW · ULTRPRO S&P500 · PET CARE ETF7.73%$6M86.1K
4ITAISHARES TRUS AER DEF ETF · NEW YORK MUN ETF · AGENCY BOND ETF · MSCI INDIA SM CP · FLTG RATE NT ETF · CORE S&P500 ETF · CRE U S REIT ETF4.92%$4M47.0K
5CHDCHURCH & DWIGHT INChistory →COM4.06%$3M35.8K
6IIPRINNOVATIVE INDL PPTYS INChistory →COM3.04%$3M20.2K
7MCDMCDONALDS CORPhistory →COM2.85%$2M10.7K
8KEYKEYCORPhistory →COM2.68%$2M185.5K
9FFORD MTR CO DELhistory →COM2.60%$2M322.5K
10MSFTMICROSOFT CORPhistory →COM2.60%$2M10.2K
11QQQINVESCO QQQ TRhistory →UNIT SER 12.44%$2M7.2K
12TGTTARGET CORPhistory →COM2.42%$2M12.7K
13DISDISNEY WALT COhistory →COM DISNEY2.35%$2M15.6K
14VVISA INChistory →COM CL A2.21%$2M9.1K
15CPBCAMPBELL SOUP COhistory →COM2.18%$2M37.2K
16PGPROCTER AND GAMBLE COhistory →COM2.11%$2M12.5K
17COSTCOSTCO WHSL CORP NEWhistory →COM2.02%$2M4.7K
18VPUVANGUARD WORLD FDSUTILITIES ETF · INF TECH ETF · CONSUM STP ETF · CONSUM DIS ETF1.97%$2M9.2K
19NFLXNETFLIX INChistory →COM1.83%$2M3.0K
20XHESPDR SER TRHLTH CR EQUIP · PORTFOLIO S&P500 · PORTFOLIO INTRMD · AEROSPACE DEF1.77%$1M27.2K
21AXPAMERICAN EXPRESS COhistory →COM1.68%$1M13.8K
22CLXCLOROX CO DELhistory →COM1.46%$1M5.7K
23HDHOME DEPOT INChistory →COM1.33%$1M4.0K
24VOVANGUARD INDEX FDSMID CAP ETF · SML CP GRW ETF · REAL ESTATE ETF1.25%$1M7.3K
25DEODIAGEO PLCSPON ADR NEW0.99%$820,0006.0K
26JNJJOHNSON & JOHNSONCOM0.89%$730,0004.9K
27IBMINTERNATIONAL BUSINESS MACHSCOM0.84%$696,0005.7K
28ULTAULTA BEAUTY INCCOM0.82%$680,0003.0K
29MALVERN BANCORP INCCOM0.80%$656,00055.6K
30MAMASTERCARD INCORPORATEDCL A0.76%$626,0001.9K
31KOCOCA COLA COCOM0.70%$577,00011.7K
32BBNBLACKROCK TAX MUNICPAL BD TRSHS0.65%$534,00020.6K
33KELKELLOGG COCOM0.63%$520,0008.1K
34CALYCALLAWAY GOLF COCOM0.59%$489,00025.6K
35FIWFIRST TR EXCHANGE TRADED FDWTR ETF · HLTH CARE ALPH0.58%$480,0006.7K
36CHWYCHEWY INCCL A0.53%$439,0008.0K
37BABAALIBABA GROUP HLDG LTDSPONSORED ADS0.53%$438,0001.5K
38VCITVANGUARD SCOTTSDALE FDSINT-TERM CORP0.53%$433,0004.5K
39TAT&T INCCOM0.52%$430,00015.1K
40HONHONEYWELL INTL INCCOM0.51%$418,0002.5K
41CCLCARNIVAL CORPUNIT 99/99/99990.49%$403,00026.6K
42JBLUJETBLUE AWYS CORPCOM0.40%$329,00029.0K
43MKCMCCORMICK & CO INCCOM NON VTG0.39%$324,0001.7K
44BSVVANGUARD BD INDEX FDSSHORT TRM BOND0.38%$315,0003.8K
45GLDSPDR GOLD TRGOLD SHS0.38%$315,0001.8K
46BACBK OF AMERICA CORPCOM0.34%$283,00011.7K
47METAFACEBOOK INCCL A0.33%$273,0001.0K
48EWYISHARES INCMSCI STH KOR ETF0.33%$271,0004.1K
49LLYLILLY ELI & COCOM0.33%$271,0001.8K
50MRKMERCK & CO. INCCOM0.29%$242,0002.9K
51MGMMGM RESORTS INTERNATIONALCOM0.29%$236,00010.8K
52ETSYETSY INCCOM0.28%$229,0001.9K
53RHRHCOM0.28%$228,000596
54FLTRVANECK VECTORS ETF TRINVT GRADE FLTG0.27%$223,0008.8K
55VZVERIZON COMMUNICATIONS INCCOM0.26%$215,0003.6K
56CVXCHEVRON CORP NEWCOM0.26%$215,0003.0K
57PEGPUBLIC SVC ENTERPRISE GRP INCOM0.26%$214,0003.9K
58SHWSHERWIN WILLIAMS COCOM0.25%$205,000295
59VLYVALLEY NATL BANCORPCOM0.22%$184,00026.9K
60IBNICICI BANK LIMITEDADR0.21%$174,00017.7K
61PHKPIMCO HIGH INCOME FDCOM SHS0.21%$172,00031.4K
62UNITED STATES STL CORP NEWCOM0.18%$149,00020.3K
63PFNPIMCO INCOME STRATEGY FD IICOM0.12%$99,00010.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2022$81M94Oct 28, 202213F-HRchanges · EDGAR ↗
Q2 2022$129M33Jul 19, 202213F-HRchanges · EDGAR ↗
Q1 2022$107M108May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$136M121Feb 16, 202213F-HRchanges · EDGAR ↗
Q3 2020$82M81Nov 9, 202013F-HRchanges · EDGAR ↗
Q2 2020$77M78Aug 4, 202013F-HRchanges · EDGAR ↗
Q1 2020$64M70May 7, 202013F-HRchanges · EDGAR ↗
Q4 2019$116M378Feb 3, 202013F-HRchanges · EDGAR ↗
Q3 2019$113M362Nov 7, 201913F-HRchanges · EDGAR ↗
Q2 2019$114M371Jul 31, 201913F-HRchanges · EDGAR ↗
Q1 2019$174M462Apr 8, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.