Managers / Q2 2020 · view latest →
Bell Rock Capital LLC
CIK 0001756283 · 35568 AIRPORT ROAD, REHOBOTH BEACH, DE, 19971 · 302-227-7607
Summary
Bell Rock Capital LLC reported $77M in U.S.-listed holdings across 78 positions for Q2 2020.
Its largest position, AAPL, represents 15.3% of the portfolio.
Compared with Q1 2020, the fund opened 12 new positions and exited 4.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 71.2% · $55M
- ETP · 22.8% · $18M
- ADR · 2.7% · $2M
- REIT · 2.4% · $2M
- Closed-End Fund · 1.0% · $771,000
Quarter-over-Quarter Changes full breakdown →
vs Q1 2020 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| VOVANGUARD INDEX FDS | NEW | +2.4K | 2.4K | +$388,000 | $388,000 |
| VGTVANGUARD WORLD FDS | NEW | +1.2K | 1.2K | +$323,000 | $323,000 |
| XHESPDR SER TR | NEW | +3.2K | 3.2K | +$288,000 | $288,000 |
| XARSPDR SER TR | NEW | +3.1K | 3.1K | +$272,000 | $272,000 |
| ETSYETSY INC | NEW | +2.5K | 2.5K | +$264,000 | $264,000 |
| MGMMGM RESORTS INTERNATIONAL | NEW | +14.3K | 14.3K | +$240,000 | $240,000 |
| RHRH | NEW | +935 | 935 | +$233,000 | $233,000 |
| VDCVANGUARD WORLD FDS | NEW | +1.4K | 1.4K | +$212,000 | $212,000 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q2 2020
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | AAPLAPPLE INChistory → | COM | 15.26% | $12M | 32.2K |
| 2 | QLDPROSHARES TR | PSHS ULTRA QQQ · ULTRA FNCLS NEW · ULTRPRO S&P500 · PET CARE ETF | 8.33% | $6M | 73.7K |
| 3 | AMZNAMAZON COM INChistory → | COM | 7.73% | $6M | 2.2K |
| 4 | ITAISHARES TR | US AER DEF ETF · NEW YORK MUN ETF · AGENCY BOND ETF · MSCI INDIA SM CP · CORE S&P500 ETF · CRE U S REIT ETF · FLTG RATE NT ETF | 5.98% | $5M | 50.0K |
| 5 | CHDCHURCH & DWIGHT INChistory → | COM | 3.68% | $3M | 36.7K |
| 6 | MSFTMICROSOFT CORPhistory → | COM | 3.03% | $2M | 11.5K |
| 7 | KEYKEYCORPhistory → | COM | 2.91% | $2M | 184.0K |
| 8 | FFORD MTR CO DELhistory → | COM | 2.86% | $2M | 362.7K |
| 9 | CPBCAMPBELL SOUP COhistory → | COM | 2.74% | $2M | 42.5K |
| 10 | MCDMCDONALDS CORPhistory → | COM | 2.69% | $2M | 11.2K |
| 11 | DISDISNEY WALT COhistory → | COM DISNEY | 2.55% | $2M | 17.6K |
| 12 | IIPRINNOVATIVE INDL PPTYS INChistory → | COM | 2.35% | $2M | 20.6K |
| 13 | VVISA INChistory → | COM CL A | 2.30% | $2M | 9.2K |
| 14 | QQQINVESCO QQQ TRhistory → | UNIT SER 1 | 2.26% | $2M | 7.0K |
| 15 | PGPROCTER AND GAMBLE COhistory → | COM | 2.25% | $2M | 14.5K |
| 16 | TGTTARGET CORPhistory → | COM | 2.19% | $2M | 14.1K |
| 17 | COSTCOSTCO WHSL CORP NEWhistory → | COM | 2.11% | $2M | 5.4K |
| 18 | NFLXNETFLIX INChistory → | COM | 2.07% | $2M | 3.5K |
| 19 | DEODIAGEO P L Chistory → | SPON ADR NEW | 1.97% | $2M | 11.3K |
| 20 | AXPAMERICAN EXPRESS COhistory → | COM | 1.77% | $1M | 14.3K |
| 21 | SPIBSPDR SER TR | PORTFOLIO INTRMD · PORTFOLIO S&P500 · HLTH CR EQUIP · AEROSPACE DEF | 1.68% | $1M | 26.6K |
| 22 | CLXCLOROX CO DELhistory → | COM | 1.55% | $1M | 5.4K |
| 23 | VPUVANGUARD WORLD FDS | UTILITIES ETF · INF TECH ETF · CONSUM STP ETF · CONSUM DIS ETF | 1.53% | $1M | 7.1K |
| 24 | IBMINTERNATIONAL BUSINESS MACHShistory → | COM | 1.23% | $949,000 | 7.9K |
| 25 | HDHOME DEPOT INChistory → | COM | 1.22% | $943,000 | 3.8K |
| 26 | CALYCALLAWAY GOLF COhistory → | COM | 1.05% | $810,000 | 46.2K |
| 27 | MALVERN BANCORP INC | COM | 0.91% | $701,000 | 55.1K |
| 28 | JNJJOHNSON & JOHNSON | COM | 0.83% | $637,000 | 4.5K |
| 29 | VOVANGUARD INDEX FDS | MID CAP ETF · REAL ESTATE ETF | 0.76% | $588,000 | 4.9K |
| 30 | EWYISHARES INC | MSCI STH KOR ETF · MSCI BRAZIL ETF | 0.74% | $572,000 | 13.9K |
| 31 | KELKELLOGG CO | COM | 0.70% | $538,000 | 8.1K |
| 32 | MAMASTERCARD INCORPORATED | CL A | 0.69% | $528,000 | 1.8K |
| 33 | BBNBLACKROCK TAX MUNICPAL BD TR | SHS | 0.66% | $511,000 | 20.5K |
| 34 | TAT&T INC | COM | 0.64% | $495,000 | 16.4K |
| 35 | CCLCARNIVAL CORP | UNIT 99/99/9999 | 0.60% | $463,000 | 28.2K |
| 36 | KOCOCA COLA CO | COM | 0.59% | $451,000 | 10.1K |
| 37 | JBLUJETBLUE AWYS CORP | COM | 0.49% | $378,000 | 34.7K |
| 38 | CHWYCHEWY INC | CL A | 0.47% | $363,000 | 8.1K |
| 39 | HONHONEYWELL INTL INC | COM | 0.46% | $356,000 | 2.5K |
| 40 | BABAALIBABA GROUP HLDG LTD | SPONSORED ADS | 0.42% | $321,000 | 1.5K |
| 41 | VCITVANGUARD SCOTTSDALE FDS | INT-TERM CORP | 0.41% | $315,000 | 3.3K |
| 42 | GLDSPDR GOLD TR | GOLD SHS | 0.39% | $303,000 | 1.8K |
| 43 | LLYLILLY ELI & CO | COM | 0.39% | $300,000 | 1.8K |
| 44 | BACBK OF AMERICA CORP | COM | 0.36% | $280,000 | 11.8K |
| 45 | ETSYETSY INC | COM | 0.34% | $264,000 | 2.5K |
| 46 | VZVERIZON COMMUNICATIONS INC | COM | 0.32% | $249,000 | 4.5K |
| 47 | FXHFIRST TR EXCHANGE TRADED FD | HLTH CARE ALPH | 0.32% | $246,000 | 2.7K |
| 48 | MGMMGM RESORTS INTERNATIONAL | COM | 0.31% | $240,000 | 14.3K |
| 49 | RHRH | COM | 0.30% | $233,000 | 935 |
| 50 | CVXCHEVRON CORP NEW | COM | 0.30% | $230,000 | 2.6K |
| 51 | MRKMERCK & CO. INC | COM | 0.29% | $226,000 | 2.9K |
| 52 | MKCMCCORMICK & CO INC | COM NON VTG | 0.27% | $210,000 | 1.2K |
| 53 | IBNICICI BANK LIMITED | ADR | 0.27% | $208,000 | 22.4K |
| 54 | PEGPUBLIC SVC ENTERPRISE GRP IN | COM | 0.27% | $207,000 | 4.2K |
| 55 | VLYVALLEY NATL BANCORP | COM | 0.26% | $203,000 | 25.9K |
| 56 | BSVVANGUARD BD INDEX FDS | SHORT TRM BOND | 0.26% | $202,000 | 2.4K |
| 57 | PHKPIMCO HIGH INCOME FD | COM SHS | 0.22% | $167,000 | 31.2K |
| 58 | UNITED STATES STL CORP NEW | COM | 0.21% | $164,000 | 22.7K |
| 59 | PFNPIMCO INCOME STRATEGY FD II | COM | 0.12% | $93,000 | 10.7K |
| 60 | SVXYPROSHARES TR II | SHT VIX ST TRM | 0.08% | $63,000 | 2.0K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q3 2022 | $81M | 94 | Oct 28, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $129M | 33 | Jul 19, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $107M | 108 | May 4, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $136M | 121 | Feb 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $82M | 81 | Nov 9, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $77M | 78 | Aug 4, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $64M | 70 | May 7, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $116M | 378 | Feb 3, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q3 2019 | $113M | 362 | Nov 7, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q2 2019 | $114M | 371 | Jul 31, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q1 2019 | $174M | 462 | Apr 8, 2019 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.