SEC 13F Intelligence

Managers / Q3 2022

Bell Rock Capital LLC

CIK 0001756283 · 35568 AIRPORT ROAD, REHOBOTH BEACH, DE, 19971 · 302-227-7607

Reported Value
$81M
Q3 2022
Positions
94
Filings on Record
11
2019–present window
Filed
Oct 28, 2022
original filing

Summary

Bell Rock Capital LLC reported $81M in U.S.-listed holdings across 94 positions for Q3 2022.

Its largest position, AAPL, represents 15.8% of the portfolio.

Compared with Q2 2022, the fund opened 87 new positions and exited 26.

Portfolio Metrics

Turnover
+74.3%
vs prior filed quarter
Top-10 Concentration
+51.5%
share of reported value
Largest Position
+15.8%
Apple
New / Exited
87 / 26
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $174MQ1 ’19Q2 ’19: $114MQ3 ’19: $113MQ3 ’19Q4 ’19: $116MQ1 ’20: $64MQ1 ’20Q2 ’20: $77MQ3 ’20: $82MQ3 ’20Q4 ’21: $136MQ1 ’22: $107MQ1 ’22Q2 ’22: $129MQ3 ’22: $81MQ3 ’22filingsflow.com

Portfolio Composition

By security type
Common Stock: 72.1%ETP: 23.7%REIT: 1.8%ADR: 1.4%Closed-End Fund: 0.9%Equity WRT: 0.1%
  • Common Stock · 72.1% · $58M
  • ETP · 23.7% · $19M
  • REIT · 1.8% · $1M
  • ADR · 1.4% · $1M
  • Closed-End Fund · 0.9% · $741,000
  • Equity WRT · 0.1% · $86,000

Quarter-over-Quarter Changes full breakdown →

vs Q2 2022 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
AMZNAMAZON COM INCNEW+38.1K38.1K+$4M$4M
FFORD MTR CO DELNEW+280.9K280.9K+$3M$3M
CHDCHURCH & DWIGHT CO INCNEW+35.4K35.4K+$3M$3M
KEYKEYCORPNEW+145.3K145.3K+$2M$2M
CPBCAMPBELL SOUP CONEW+47.5K47.5K+$2M$2M
QLDPROSHARES TRNEW+58.7K58.7K+$2M$2M
QQQINVESCO QQQ TRNEW+5.9K5.9K+$2M$2M
COSTCOSTCO WHSL CORP NEWNEW+3.2K3.2K+$2M$2M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2022

75 positions (from 94 filing rows — )
#IssuerClass% PortfolioValueShares
1AAPLAPPLE INChistory →COM15.81%$13M92.6K
2ITAISHARES TRUS AER DEF ETF · AGENCY BOND ETF · FLTG RATE NT ETF · MSCI INDIA SM CP · NEW YORK MUN ETF · CORE S&P500 ETF · BLACKROCK ULTRA5.97%$5M64.9K
3AMZNAMAZON COM INChistory →COM5.31%$4M38.1K
4MSFTMICROSOFT CORPhistory →COM4.27%$3M14.9K
5QLDPROSHARES TRPSHS ULTRA QQQ · ULTRPRO S&P500 · ULTRA FNCLS NEW · PET CARE ETF3.92%$3M88.3K
6FFORD MTR CO DELhistory →COM3.89%$3M280.9K
7VPUVANGUARD WORLD FDSUTILITIES ETF · INF TECH ETF · CONSUM STP ETF · MATERIALS ETF · CONSUM DIS ETF3.28%$3M15.0K
8CHDCHURCH & DWIGHT CO INChistory →COM3.13%$3M35.4K
9PGPROCTER AND GAMBLE COhistory →COM3.02%$2M19.4K
10KEYKEYCORPhistory →COM2.88%$2M145.3K
11CPBCAMPBELL SOUP COhistory →COM2.76%$2M47.5K
12MCDMCDONALDS CORPhistory →COM2.40%$2M8.4K
13QQQINVESCO QQQ TRhistory →UNIT SER 11.95%$2M5.9K
14COSTCOSTCO WHSL CORP NEWhistory →COM1.88%$2M3.2K
15CVSCVS HEALTH CORPhistory →COM1.85%$1M15.7K
16IIPRINNOVATIVE INDL PPTYS INChistory →COM1.78%$1M16.3K
17VOVANGUARD INDEX FDSMID CAP ETF · MCAP GR IDXVIP · REAL ESTATE ETF · SML CP GRW ETF1.77%$1M9.4K
18JNJJOHNSON & JOHNSONhistory →COM1.68%$1M8.3K
19KELKELLOGG COhistory →COM1.60%$1M18.7K
20TGTTARGET CORPhistory →COM1.47%$1M8.0K
21IBMINTERNATIONAL BUSINESS MACHShistory →COM1.26%$1M8.6K
22VVISA INChistory →COM CL A1.18%$954,0005.4K
23AXPAMERICAN EXPRESS COhistory →COM1.14%$921,0006.8K
24KOCOCA COLA COhistory →COM1.13%$913,00016.3K
25DEODIAGEO PLChistory →SPON ADR NEW1.08%$878,0005.2K
26MALVERN BANCORP INCCOM1.07%$863,00060.0K
27HDHOME DEPOT INChistory →COM1.04%$844,0003.1K
28HONHONEYWELL INTL INCCOM0.96%$778,0004.7K
29XHESPDR SER TRHLTH CR EQUIP · AEROSPACE DEF0.95%$769,0008.7K
30GLDSPDR GOLD TRGOLD SHS0.90%$731,0004.7K
31CVXCHEVRON CORP NEWCOM0.84%$677,0004.7K
32NEENEXTERA ENERGY INCCOM0.80%$645,0008.2K
33CLXCLOROX CO DELCOM0.77%$623,0004.9K
34HSYHERSHEY COCOM0.73%$595,0002.7K
35PDBCINVESCO ACTVELY MNGD ETC FDOPTIMUM YIELD0.69%$561,00034.7K
36FIWFIRST TR EXCHANGE TRADED FDWTR ETF0.64%$522,0007.3K
37VCITVANGUARD SCOTTSDALE FDSINT-TERM CORP · SHRT TRM CORP BD0.63%$507,0006.8K
38GOOGLALPHABET INCCAP STK CL A0.62%$499,0005.2K
39JETSETF SER SOLUTIONSDEFIANCE NEXT · US GLB JETS0.61%$493,00023.2K
40DISDISNEY WALT COCOM0.59%$476,0005.0K
41BRIGHAM MINERALS INCCL A COM0.58%$472,00019.1K
42AMDADVANCED MICRO DEVICES INCCOM0.56%$452,0007.1K
43CCLCARNIVAL CORPCOMMON STOCK0.54%$438,00062.3K
44LLYLILLY ELI & COCOM0.52%$423,0001.3K
45CALYCALLAWAY GOLF COCOM0.48%$392,00020.4K
46IAUISHARES GOLD TRISHARES NEW0.45%$363,00011.5K
47EWZISHARES INCMSCI BRAZIL ETF0.44%$359,00012.1K
48FLTRVANECK ETF TRUSTINVESTMENT GRD0.42%$340,00013.7K
49BBNBLACKROCK TAX MUNICPAL BD TRSHS0.41%$335,00020.4K
50SANDY SPRING BANCORP INCCOM0.40%$326,0009.3K
51VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.39%$317,0002.3K
52BIVVANGUARD BD INDEX FDSINTERMED TERM0.39%$313,0004.3K
53SHWSHERWIN WILLIAMS COCOM0.38%$309,0001.5K
54ELLAUDER ESTEE COS INCCL A0.36%$289,0001.3K
55MRKMERCK & CO INCCOM0.35%$280,0003.3K
56IBNICICI BANK LIMITEDADR0.34%$277,00013.2K
57MKCMCCORMICK & CO INCCOM NON VTG0.34%$272,0003.8K
58PAVEGLOBAL X FDSUS INFR DEV ETF0.31%$252,00010.9K
59VLYVALLEY NATL BANCORPCOM0.31%$249,00023.0K
60DDDUPONT DE NEMOURS INCCOM0.30%$243,0004.8K
61SLBSCHLUMBERGER LTDCOM STK0.30%$241,0006.7K
62KMBKIMBERLY-CLARK CORPCOM0.30%$239,0002.1K
63PFEPFIZER INCCOM0.29%$238,0005.4K
64PEGPUBLIC SVC ENTERPRISE GRP INCOM0.29%$237,0004.2K
65JBLUJETBLUE AWYS CORPCOM0.27%$219,00033.0K
66MDLZMONDELEZ INTL INCCL A0.26%$211,0003.9K
67CNOBCONNECTONE BANCORP INCCOM0.25%$206,0009.0K
68TXNTEXAS INSTRS INCCOM0.25%$205,0001.3K
69PHKPIMCO HIGH INCOME FDCOM SHS0.23%$189,00040.6K
70NCLHNORWEGIAN CRUISE LINE HLDG LSHS0.22%$176,00015.5K
71TAT&T INCCOM0.22%$175,00011.4K
72FISKER INCCL A COM STK0.21%$168,00022.3K
73MUJBLACKROCK MUNIHLDGS NJ QLTYCOM0.16%$131,00011.1K
74DJTWWDIGITAL WORLD ACQUISITION CO*W EXP 06/30/2020.11%$86,00023.9K
75PFNPIMCO INCOME STRATEGY FD IICOM0.11%$86,00012.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2022$81M94Oct 28, 202213F-HRchanges · EDGAR ↗
Q2 2022$129M33Jul 19, 202213F-HRchanges · EDGAR ↗
Q1 2022$107M108May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$136M121Feb 16, 202213F-HRchanges · EDGAR ↗
Q3 2020$82M81Nov 9, 202013F-HRchanges · EDGAR ↗
Q2 2020$77M78Aug 4, 202013F-HRchanges · EDGAR ↗
Q1 2020$64M70May 7, 202013F-HRchanges · EDGAR ↗
Q4 2019$116M378Feb 3, 202013F-HRchanges · EDGAR ↗
Q3 2019$113M362Nov 7, 201913F-HRchanges · EDGAR ↗
Q2 2019$114M371Jul 31, 201913F-HRchanges · EDGAR ↗
Q1 2019$174M462Apr 8, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.