SEC 13F Intelligence

Managers / Q1 2020 · view latest →

Bell Rock Capital LLC

CIK 0001756283 · 35568 AIRPORT ROAD, REHOBOTH BEACH, DE, 19971 · 302-227-7607

Reported Value
$64M
Q1 2020
Positions
70
Filings on Record
11
2019–present window
Filed
May 7, 2020
original filing

Summary

Bell Rock Capital LLC reported $64M in U.S.-listed holdings across 70 positions for Q1 2020.

Its largest position, AAPL, represents 12.8% of the portfolio.

Compared with Q4 2019, the fund opened 5 new positions and exited 314.

Portfolio Metrics

Turnover
+3.9%
vs prior filed quarter
Top-10 Concentration
+57.5%
share of reported value
Largest Position
+12.8%
Apple
New / Exited
5 / 314
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $174MQ1 ’19Q2 ’19: $114MQ3 ’19: $113MQ3 ’19Q4 ’19: $116MQ1 ’20: $64MQ1 ’20Q2 ’20: $77MQ3 ’20: $82MQ3 ’20Q4 ’21: $136MQ1 ’22: $107MQ1 ’22Q2 ’22: $129MQ3 ’22: $81MQ3 ’22filingsflow.com

Portfolio Composition

By security type
Common Stock: 68.6%ETP: 25.2%ADR: 2.8%REIT: 2.4%Closed-End Fund: 1.1%
  • Common Stock · 68.6% · $44M
  • ETP · 25.2% · $16M
  • ADR · 2.8% · $2M
  • REIT · 2.4% · $2M
  • Closed-End Fund · 1.1% · $677,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2019 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
USHYISHARES TRNEW+40.2K40.2K+$1M$1M
UPROPROSHARES TRNEW+20.0K20.0K+$553,000$553,000
JBLUJETBLUE AWYS CORPNEW+19.0K19.0K+$170,000$170,000
UNITED STATES STL CORP NEWNEW+22.5K22.5K+$142,000$142,000
SVXYPROSHARES TR IINEW+21.0K21.0K+$45,000$45,000
CHWYCHEWY INCADDED+5.1K7.8K+$215,000$293,000
IBNICICI BANK LIMITEDADDED+10.0K18.8K+$27,000$160,000
GMAC CAPITAL TRUST I 8125 PRF 15/02/2040 USD25SOLD OUT169.4K0$4M$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2020

55 positions (from 69 filing rows — )
#IssuerClass% PortfolioValueShares
1AAPLAPPLE INChistory →COM12.83%$8M32.5K
2QLDPROSHARES TRPSHS ULTRA QQQ · ULTRPRO S&P500 · ULTRA FNCLS NEW · PET CARE ETF9.14%$6M101.1K
3ITAISHARES TRUS AER DEF ETF · BROAD USD HIGH · AGENCY BOND ETF · NEW YORK MUN ETF · MSCI INDIA SM CP · CRE U S REIT ETF · CORE S&P500 ETF · FLTG RATE NT ETF · MSCI ACWI ETF9.01%$6M97.6K
4AMZNAMAZON COM INChistory →COM8.00%$5M2.6K
5CHDCHURCH & DWIGHT INChistory →COM4.03%$3M40.4K
6CPBCAMPBELL SOUP COhistory →COM3.14%$2M43.9K
7MSFTMICROSOFT CORPhistory →COM2.97%$2M12.1K
8MCDMCDONALDS CORPhistory →COM2.91%$2M11.3K
9KEYKEYCORPhistory →COM2.89%$2M179.8K
10VVISA INChistory →COM CL A2.52%$2M10.1K
11DISDISNEY WALT COhistory →COM DISNEY2.51%$2M16.8K
12COSTCOSTCO WHSL CORP NEWhistory →COM2.48%$2M5.6K
13PGPROCTER & GAMBLE COhistory →COM2.39%$2M14.0K
14IIPRINNOVATIVE INDL PPTYS INChistory →COM2.37%$2M20.1K
15FFORD MTR CO DELhistory →COM2.32%$1M309.8K
16NFLXNETFLIX INChistory →COM2.17%$1M3.7K
17DEODIAGEO P L Chistory →SPON ADR NEW2.12%$1M10.8K
18TGTTARGET CORPhistory →COM2.00%$1M13.9K
19QQQINVESCO QQQ TRhistory →UNIT SER 11.89%$1M6.4K
20AXPAMERICAN EXPRESS COhistory →COM1.68%$1M12.7K
21CLXCLOROX CO DELhistory →COM1.62%$1M6.0K
22IBMINTERNATIONAL BUSINESS MACHShistory →COM1.36%$874,0007.9K
23FXHFIRST TR EXCHANGE TRADED FDHLTH CARE ALPH · NY ARCA BIOTECH1.32%$848,00010.2K
24SPIBSPDR SER TRPORTFOLIO INTRMD · PORTFOLIO S&P5001.15%$743,00023.0K
25HDHOME DEPOT INChistory →COM1.03%$661,0003.5K
26MALVERN BANCORP INCCOM0.99%$636,00051.9K
27KOCOCA COLA COCOM0.89%$572,00012.9K
28KELKELLOGG COCOM0.80%$514,0008.6K
29MAMASTERCARD INCCL A0.80%$514,0002.1K
30JNJJOHNSON & JOHNSONCOM0.79%$511,0003.9K
31TAT&T INCCOM0.74%$476,00016.3K
32EWYISHARES INCMSCI STH KOR ETF · MSCI BRAZIL ETF0.71%$458,00014.1K
33BBNBLACKROCK TAX MUNICPAL BD TRSHS0.69%$445,00020.4K
34GLDSPDR GOLD TRUSTGOLD SHS0.54%$347,0002.3K
35CALYCALLAWAY GOLF COCOM0.51%$331,00032.4K
36BSVVANGUARD BD INDEX FDSSHORT TRM BOND0.51%$329,0004.0K
37HONHONEYWELL INTL INCCOM0.51%$326,0002.4K
38VPUVANGUARD WORLD FDSUTILITIES ETF0.46%$295,0002.4K
39CHWYCHEWY INCCL A0.45%$293,0007.8K
40BABAALIBABA GROUP HLDG LTDSPONSORED ADS0.45%$290,0001.5K
41BACBK OF AMERICA CORPCOM0.43%$275,00012.9K
42VCITVANGUARD SCOTTSDALE FDSINT-TERM CORP0.39%$254,0002.9K
43LLYLILLY ELI & COCOM0.39%$252,0001.8K
44VZVERIZON COMMUNICATIONS INCCOM0.38%$248,0004.6K
45SHWSHERWIN WILLIAMS COCOM0.36%$233,000507
46MRKMERCK & CO. INCCOM0.35%$226,0002.9K
47CVXCHEVRON CORP NEWCOM0.33%$211,0002.9K
48VLYVALLEY NATL BANCORPCOM0.29%$189,00025.9K
49JBLUJETBLUE AWYS CORPCOM0.26%$170,00019.0K
50IBNICICI BANK LIMITEDADR0.25%$160,00018.8K
51PHKPIMCO HIGH INCOME FDCOM SHS0.24%$152,00031.0K
52CCLCARNIVAL CORPUNIT 99/99/99990.23%$146,00011.1K
53UNITED STATES STL CORP NEWCOM0.22%$142,00022.5K
54PFNPIMCO INCOME STRATEGY FD IICOM0.12%$80,00010.5K
55SVXYPROSHARES TR IISHT VIX ST TRM0.05%$31,0001.0K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2022$81M94Oct 28, 202213F-HRchanges · EDGAR ↗
Q2 2022$129M33Jul 19, 202213F-HRchanges · EDGAR ↗
Q1 2022$107M108May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$136M121Feb 16, 202213F-HRchanges · EDGAR ↗
Q3 2020$82M81Nov 9, 202013F-HRchanges · EDGAR ↗
Q2 2020$77M78Aug 4, 202013F-HRchanges · EDGAR ↗
Q1 2020$64M70May 7, 202013F-HRchanges · EDGAR ↗
Q4 2019$116M378Feb 3, 202013F-HRchanges · EDGAR ↗
Q3 2019$113M362Nov 7, 201913F-HRchanges · EDGAR ↗
Q2 2019$114M371Jul 31, 201913F-HRchanges · EDGAR ↗
Q1 2019$174M462Apr 8, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.