SEC 13F Intelligence

Managers / Q3 2023

Windsor Wealth Management, Inc.

CIK 0001731713 · 500 E. 96TH STREET, SUITE 450, INDIANAPOLIS, IN, 46240 · 317-848-3005

Reported Value
$546M
Q3 2023
Positions
157
Filings on Record
19
2019–present window
Filed
Oct 24, 2023
original filing

Summary

Windsor Wealth Management, Inc. reported $546M in U.S.-listed holdings across 157 positions for Q3 2023.

The portfolio is heavily concentrated: IUSV alone accounts for 44.0% of reported value.

Compared with Q2 2023, the fund opened 1 new position and exited 9.

Portfolio Metrics

Turnover
+3.2%
vs prior filed quarter
Top-10 Concentration
+77.7%
share of reported value
Largest Position
+44.0%
Ishares Tr
New / Exited
1 / 9
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $178MQ1 ’19Q2 ’19: $228MQ3 ’19: $229MQ4 ’19: $272MQ4 ’19Q1 ’20: $248MQ2 ’20: $314MQ3 ’20: $344MQ3 ’20Q4 ’20: $392MQ1 ’21: $420MQ2 ’21: $463MQ2 ’21Q3 ’21: $478MQ4 ’21: $545MQ1 ’22: $541MQ1 ’22Q2 ’22: $391MQ3 ’22: $401MQ4 ’22: $484MQ4 ’22Q1 ’23: $516MQ2 ’23: $557MQ3 ’23: $546MQ3 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 84.3%Common Stock: 14.1%MLP: 1.5%ADR: 0.1%Closed-End Fund: 0.0%
  • ETP · 84.3% · $460M
  • Common Stock · 14.1% · $77M
  • MLP · 1.5% · $8M
  • ADR · 0.1% · $319,000
  • Closed-End Fund · 0.0% · $215,000

Quarter-over-Quarter Changes full breakdown →

vs Q2 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
GSSTGOLDMAN SACHS ETF TRNEW+4.2K4.2K+$212,000$212,000
PRFINVESCO EXCHANGE TRADED FD TADDED+20.5K25.7K−$23,000$817,000
AXPAMERICAN EXPRESS COSOLD OUT−1.8K0−$310,000$0
WMTWALMART INCSOLD OUT−1.6K0−$254,000$0
LABORATORY CORP AMER HLDGSSOLD OUT−1.0K0−$242,000$0
CRMSALESFORCE INCSOLD OUT−1.1K0−$241,000$0
ABNBAIRBNB INCSOLD OUT−1.7K0−$218,000$0
ADIANALOG DEVICES INCSOLD OUT−1.1K0−$213,000$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2023

85 positions (from 157 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IUSVISHARES TRCORE S&P US VLU · CORE S&P US GWT · RUS MDCP VAL ETF · MSCI USA QLT FCT · CORE S&P SCP ETF · NATIONAL MUN ETF · SHRT NAT MUN ETF · BLACKROCK ULTRA · CORE DIV GRWTH · CORE MSCI TOTAL · CORE S&P500 ETF · CORE 1 5 YR USD · 0-5YR HI YL CP · PFD AND INCM SEC · CORE S&P MCP ETF · RUS 2000 VAL ETF · S&P MC 400VL ETF · RUS MD CP GR ETF · CORE TOTAL USD · CORE S&P TTL STK · MSCI USA MIN VOL · U S EQUITY FACTR · S&P MC 400GR ETF · MSCI EAFE ETF · MSCI USA VALUE · MORNINGSTAR GRWT · MRGSTR MD CP GRW · S&P 500 GRWT ETF · S&P 500 VAL ETF · MRGSTR SM CP GR · RUS 2000 GRW ETF · CORE US AGGBD ET · MRGSTR MD CP ETF · RUS MID CAP ETF · MORNINGSTR US EQ · RUSSELL 2000 ETF · MSCI ACWI EX US · TIPS BD ETF · MORNINGSTAR VALU43.96%$240M3.03M
2LLYLILLY ELI & COhistory →COM5.22%$28M53.1K
3COWZPACER FDS TRhistory →US CASH COWS 1004.61%$25M509.2K
4AMERICAN CENTY ETF TRUS SML CP VALU3.97%$22M278.0K
5JCPBJ P MORGAN EXCHANGE TRADED FCORE PLUS BD ETF · EQUITY PREMIUM · US QUALTY FCTR · ULTRA SHRT INC3.88%$21M455.4K
6VTEBVANGUARD MUN BD FDShistory →TAX EXEMPT BD3.63%$20M411.6K
7VBRVANGUARD INDEX FDSSM CP VAL ETF · MID CAP ETF · SMALL CP ETF · MCAP VL IDXVIP · MCAP GR IDXVIP · VALUE ETF · S&P 500 ETF SHS · REAL ESTATE ETF · GROWTH ETF3.60%$20M116.6K
8BSVVANGUARD BD INDEX FDSSHORT TRM BOND · INTERMED TERM3.13%$17M227.7K
9SLYGSPDR SER TRS&P 600 SMCP VAL · S&P 400 MDCP VAL · S&P 600 SMCP GRW · S&P 400 MDCP GRW · NUVEEN BLMBRG SH · PRTFLO S&P500 GW · PORTFOLIO S&P500 · PORTFOLIO AGRGTE · BLOOMBERG SHT TE · S&P DIVID ETF3.05%$17M270.9K
10FBNDFIDELITY MERRIMACK STR TRhistory →TOTAL BD ETF2.66%$15M333.7K
11SCHDSCHWAB STRATEGIC TRUS DIVIDEND EQ · US BRD MKT ETF · US LCAP GR ETF · US LRG CAP ETF2.31%$13M187.6K
12NEARISHARES U S ETF TRBLACKROCK ST MAT · BLACKROCK SHORT1.77%$10M193.3K
13CALUMET SPECIALTY PRODS PARTUT LTD PARTNER1.47%$8M419.7K
14GSIEGOLDMAN SACHS ETF TRACTIVEBETA INT · ACCES TREASURY · ACES ULTRA SHR1.46%$8M244.5K
15CLHCLEAN HARBORS INChistory →COM1.42%$8M46.2K
16VIGIVANGUARD WHITEHALL FDSINTL DVD ETF · HIGH DIV YLD1.41%$8M106.7K
17VONGVANGUARD SCOTTSDALE FDShistory →VNG RUS1000GRW1.34%$7M107.0K
18SRLNSSGA ACTIVE ETF TRhistory →BLACKSTONE SENR1.12%$6M146.0K
19AAPLAPPLE INCCOM0.98%$5M31.4K
20MSFTMICROSOFT CORPCOM0.65%$4M11.3K
21VXUSVANGUARD STAR FDSVG TL INTL STK F0.61%$3M62.1K
22HERITAGE CRYSTAL CLEAN INCCOM0.48%$3M57.9K
23BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW · CL A0.45%$2M5.5K
24ABBVABBVIE INCCOM0.42%$2M15.5K
25ABTABBOTT LABSCOM0.29%$2M16.3K
26JPMJPMORGAN CHASE & COCOM0.24%$1M9.1K
27PRFINVESCO EXCHANGE TRADED FD TFTSE RAFI 1000 · S&P500 QUALITY · S&P500 EQL WGT0.24%$1M32.6K
28TSLATESLA INCCOM0.23%$1M5.1K
29VEUVANGUARD INTL EQUITY INDEX FALLWRLD EX US · FTSE EMR MKT ETF0.23%$1M27.1K
30GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.21%$1M8.9K
31XLESELECT SECTOR SPDR TRENERGY0.21%$1M12.5K
32EXMOCEXXON MOBIL CORPCOM0.21%$1M9.5K
33CATCATERPILLAR INCCOM0.20%$1M4.1K
34PEPPEPSICO INCCOM0.20%$1M6.6K
35USTBVICTORY PORTFOLIOS IISHORT TRM BD ETF0.16%$877,00017.9K
36GENERAL ELECTRIC COCOM NEW0.16%$862,0007.8K
37AMZNAMAZON COM INCCOM0.15%$846,0006.7K
38VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.15%$822,0005.3K
39UWMPROSHARES TRPSHS ULTRUSS20000.14%$787,00026.0K
40SPYSPDR S&P 500 ETF TRTR UNIT0.14%$775,0001.8K
41QCOMQUALCOMM INCCOM0.14%$757,0006.8K
42UNPUNION PAC CORPCOM0.14%$739,0003.6K
43COSTCOSTCO WHSL CORP NEWCOM0.13%$721,0001.3K
44PGPROCTER AND GAMBLE COCOM0.13%$698,0004.8K
45JNJJOHNSON & JOHNSONCOM0.13%$694,0004.5K
46GLDSPDR GOLD TRGOLD SHS0.12%$680,0004.0K
47ELVELEVANCE HEALTH INCCOM0.12%$643,0001.5K
48OIHVANECK ETF TRUSTOIL SERVICES ETF0.11%$623,0001.8K
49NVDANVIDIA CORPORATIONCOM0.11%$613,0001.4K
50UNHUNITEDHEALTH GROUP INCCOM0.11%$581,0001.2K
51ISRGINTUITIVE SURGICAL INCCOM NEW0.09%$493,0001.7K
52PGXINVESCO EXCH TRADED FD TR IIS&P500 LOW VOL · PFD ETF0.09%$490,00024.9K
53TAT&T INCCOM0.09%$477,00031.7K
54HDHOME DEPOT INCCOM0.08%$439,0001.5K
55VZVERIZON COMMUNICATIONS INCCOM0.08%$418,00012.9K
56CMICUMMINS INCCOM0.08%$417,0001.8K
57ACNACCENTURE PLC IRELANDSHS CLASS A0.07%$402,0001.3K
58ORCLORACLE CORPCOM0.07%$393,0003.7K
59DGRWWISDOMTREE TRUS QTLY DIV GRT0.07%$381,0006.0K
60IBMINTERNATIONAL BUSINESS MACHSCOM0.07%$376,0002.7K
61VVISA INCCOM CL A0.07%$370,0001.6K
62SWKSTANLEY BLACK & DECKER INCCOM0.06%$347,0004.1K
63CSCOCISCO SYS INCCOM0.06%$339,0006.3K
64SBUXSTARBUCKS CORPCOM0.06%$338,0003.7K
65NKENIKE INCCL B0.06%$335,0003.5K
66KOCOCA COLA COCOM0.06%$332,0005.9K
67MRKMERCK & CO INCCOM0.06%$323,0003.1K
68BPBP PLCSPONSORED ADR0.06%$319,0008.2K
69CVSCVS HEALTH CORPCOM0.05%$296,0004.2K
70CVXCHEVRON CORP NEWCOM0.05%$289,0001.7K
71YUMYUM BRANDS INCCOM0.05%$273,0002.2K
72GLDMWORLD GOLD TRSPDR GLD MINIS0.05%$260,0007.1K
73BMYBRISTOL-MYERS SQUIBB COCOM0.05%$257,0004.4K
74SPDWSPDR INDEX SHS FDSPORTFOLIO DEVLPD0.04%$235,0007.6K
75TXNTEXAS INSTRS INCCOM0.04%$232,0001.5K
76MSMORGAN STANLEYCOM NEW0.04%$231,0002.8K
77MDLZMONDELEZ INTL INCCL A0.04%$231,0003.3K
78TJXTJX COS INC NEWCOM0.04%$229,0002.6K
79IEMGISHARES INCCORE MSCI EMKT0.04%$228,0004.8K
80DISDISNEY WALT COCOM0.04%$223,0002.7K
81PFEPFIZER INCCOM0.04%$217,0006.5K
82NXPNUVEEN SELECT TAX-FREE INCOMSH BEN INT0.04%$215,00016.2K
83MCDMCDONALDS CORPCOM0.04%$212,000803
84ESGVVANGUARD WORLD FDESG US STK ETF0.04%$209,0002.8K
85IAUXI-80 GOLD CORPCOM0.01%$34,00022.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2023$546M157Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$557M165Jul 12, 202313F-HRchanges · EDGAR ↗
Q1 2023$516M162Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$484M161Feb 2, 202313F-HRchanges · EDGAR ↗
Q3 2022$401M150Nov 7, 202213F-HRchanges · EDGAR ↗
Q2 2022$391M153Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$541M235May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$545M235Jan 21, 202213F-HRchanges · EDGAR ↗
Q3 2021$478M224Oct 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$463M213Jul 26, 202113F-HRchanges · EDGAR ↗
Q1 2021$420M198May 12, 202113F-HRchanges · EDGAR ↗
Q4 2020$392M190Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$344M186Nov 6, 202013F-HRchanges · EDGAR ↗
Q2 2020$314M186Jul 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$248M176Apr 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$272M185Jan 7, 202013F-HRchanges · EDGAR ↗
Q3 2019$229M175Oct 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$228M175Jul 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$178M152Apr 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.