SEC 13F Intelligence

Managers / Q4 2020 · view latest →

Windsor Wealth Management, Inc.

CIK 0001731713 · 500 E. 96TH STREET, SUITE 450, INDIANAPOLIS, IN, 46240 · 317-848-3005

Reported Value
$392M
Q4 2020
Positions
190
Filings on Record
19
2019–present window
Filed
Feb 9, 2021
original filing

Summary

Windsor Wealth Management, Inc. reported $392M in U.S.-listed holdings across 190 positions for Q4 2020.

The portfolio is heavily concentrated: IWS alone accounts for 49.7% of reported value.

Compared with Q3 2020, the fund opened 9 new positions and exited 5.

Portfolio Metrics

Turnover
+1.6%
vs prior filed quarter
Top-10 Concentration
+69.4%
share of reported value
Largest Position
+49.7%
Ishares Tr
New / Exited
9 / 5
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $178MQ1 ’19Q2 ’19: $228MQ3 ’19: $229MQ4 ’19: $272MQ4 ’19Q1 ’20: $248MQ2 ’20: $314MQ3 ’20: $344MQ3 ’20Q4 ’20: $392MQ1 ’21: $420MQ2 ’21: $463MQ2 ’21Q3 ’21: $478MQ4 ’21: $545MQ1 ’22: $541MQ1 ’22Q2 ’22: $391MQ3 ’22: $401MQ4 ’22: $484MQ4 ’22Q1 ’23: $516MQ2 ’23: $557MQ3 ’23: $546MQ3 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 69.1%Common Stock: 29.8%Other: 0.4%REIT: 0.3%MLP: 0.2%Other: 0.2%
  • ETP · 69.1% · $271M
  • Common Stock · 29.8% · $117M
  • Other · 0.4% · $1M
  • REIT · 0.3% · $1M
  • MLP · 0.2% · $645,000
  • Other · 0.2% · $946,000

Quarter-over-Quarter Changes full breakdown →

vs Q3 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
MSMORGAN STANLEYNEW+11.3K11.3K+$777,000$777,000
AXPAMERICAN EXPRESS CONEW+2.0K2.0K+$242,000$242,000
PAYCPAYCOM SOFTWARE INCNEW+505505+$228,000$228,000
SPHQINVESCO EXCHANGE TRADED FD TNEW+5.2K5.2K+$220,000$220,000
XLVSELECT SECTOR SPDR TRNEW+1.9K1.9K+$215,000$215,000
VXFVANGUARD INDEX FDSNEW+1.3K1.3K+$213,000$213,000
TGTTARGET CORPNEW+1.2K1.2K+$213,000$213,000
IMCBISHARES TRNEW+908908+$213,000$213,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2020

119 positions (from 190 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IWSISHARES TRRUS MDCP VAL ETF · SHRT NAT MUN ETF · CORE S&P SCP ETF · CORE S&P US VLU · CORE S&P500 ETF · CORE S&P US GWT · CORE 1 5 YR USD · CORE MSCI TOTAL · CORE S&P MCP ETF · MSCI USA QLT FCT · MSCI USA MIN VOL · CORE DIV GRWTH · RUS 2000 VAL ETF · CORE TOTAL USD · NATIONAL MUN ETF · CORE S&P TTL STK · RUS MD CP GR ETF · 3 7 YR TREAS BD · INTRM GOV CR ETF · MSCI USA MULTIFT · US TREAS BD ETF · S&P MC 400VL ETF · CORE US AGGBD ET · MSCI EAFE ETF · CORE MSCI EAFE · MSCI USA VALUE · S&P MC 400GR ETF · S&P 500 VAL ETF · RUS MID CAP ETF · S&P 500 GRWT ETF · MRNGSTR LG-CP GR · MRGSTR MD CP GRW · MRGSTR SM CP GR · RUSSELL 2000 ETF · PFD AND INCM SEC · SP SMCP600VL ETF · MSCI USA SMCP MN · MSCI ACWI EX US · MRNGSTR LG-CP ET · MRGSTR MD CP ETF · MSCI ACWI ETF49.69%$195M2.24M
2BSVVANGUARD BD INDEX FDSSHORT TRM BOND · INTERMED TERM3.13%$12M147.5K
3AAPLAPPLE INChistory →COM2.75%$11M81.3K
4VOOVANGUARD INDEX FDSS&P 500 ETF SHS · MID CAP ETF · MCAP GR IDXVIP · GROWTH ETF · MCAP VL IDXVIP · SMALL CP ETF · VALUE ETF · EXTEND MKT ETF2.60%$10M43.6K
5LLYLILLY ELI & COhistory →COM2.43%$10M56.6K
6SPYMSPDR SER TRS&P 400 MDCP VAL · S&P 600 SMCP VAL · PORTFOLIO S&P500 · S&P 400 MDCP GRW · S&P 600 SMCP GRW · NUVEEN BLMBRG SR · PORTFOLIO AGRGTE2.35%$9M164.3K
7GBILGOLDMAN SACHS ETF TRhistory →ACCES TREASURY1.74%$7M68.1K
8SCHXSCHWAB STRATEGIC TRUS LRG CAP ETF · SHT TM US TRES · US LCAP GR ETF · US BRD MKT ETF · US SML CAP ETF · US DIVIDEND EQ · US MID-CAP ETF1.60%$6M79.1K
9MSFTMICROSOFT CORPhistory →COM1.56%$6M27.6K
10NEARISHARES U S ETF TRhistory →BLACKROCK ST MAT1.52%$6M118.9K
11WORLD GOLD TRSPDR GLD MINIS1.38%$5M286.8K
12VXUSVANGUARD STAR FDShistory →VG TL INTL STK F1.09%$4M71.4K
13DISDISNEY WALT COhistory →COM1.07%$4M23.2K
14CLHCLEAN HARBORS INChistory →COM1.04%$4M53.8K
15SPYSPDR S&P 500 ETF TRhistory →TR UNIT1.02%$4M10.7K
16AMZNAMAZON COM INCCOM1.00%$4M1.2K
17ABTABBOTT LABSCOM0.66%$3M23.5K
18GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.64%$3M1.4K
19BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW · CL A0.60%$2M8.7K
20PENPENUMBRA INCCOM0.58%$2M13.0K
21JNJJOHNSON & JOHNSONCOM0.58%$2M14.4K
22VZVERIZON COMMUNICATIONS INCCOM0.51%$2M34.0K
23HERITAGE CRYSTAL CLEAN INCCOM0.51%$2M94.6K
24VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · ALLWRLD EX US0.51%$2M37.3K
25XLISELECT SECTOR SPDR TRSBI INT-INDS · TECHNOLOGY · SBI CONS DISCR · SBI HEALTHCARE0.50%$2M18.0K
26QCOMQUALCOMM INCCOM0.49%$2M12.7K
27PEPPEPSICO INCCOM0.49%$2M12.9K
28DGRWWISDOMTREE TRUS QTLY DIV GRT · FLOATNG RAT TREA · EM MKTS QTLY DIV0.48%$2M45.2K
29ACNACCENTURE PLC IRELANDSHS CLASS A0.48%$2M7.2K
30ABBVABBVIE INCCOM0.45%$2M16.5K
31UNPUNION PAC CORPCOM0.45%$2M8.4K
32UNHUNITEDHEALTH GROUP INCCOM0.44%$2M4.9K
33JPMJPMORGAN CHASE & COCOM0.42%$2M12.9K
34PRFINVESCO EXCHANGE TRADED FD TFTSE RAFI 1000 · S&P500 EQL WGT · S&P500 QUALITY0.40%$2M15.7K
35TXNTEXAS INSTRS INCCOM0.39%$2M9.4K
36PGPROCTER AND GAMBLE COCOM0.39%$2M11.0K
37HDHOME DEPOT INCCOM0.38%$1M5.6K
38DGDOLLAR GEN CORP NEWCOM0.36%$1M6.7K
39MDTMEDTRONIC PLCSHS0.35%$1M11.9K
40MCDMCDONALDS CORPCOM0.35%$1M6.4K
41TAT&T INCCOM0.35%$1M47.4K
42SBUXSTARBUCKS CORPCOM0.33%$1M12.0K
43VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.32%$1M8.9K
44BLACKROCK INCCOM0.31%$1M1.7K
45KOCOCA COLA COCOM0.31%$1M22.3K
46CATCATERPILLAR INCCOM0.30%$1M6.5K
47HONHONEYWELL INTL INCCOM0.30%$1M5.5K
48NKENIKE INCCL B0.30%$1M8.3K
49TJXTJX COS INC NEWCOM0.29%$1M16.7K
50VVISA INCCOM CL A0.29%$1M5.1K
51MAMASTERCARD INCORPORATEDCL A0.28%$1M3.0K
52ADIANALOG DEVICES INCCOM0.27%$1M7.3K
53DHRDANAHER CORPORATIONCOM0.27%$1M4.8K
54GSGOLDMAN SACHS GROUP INCCOM0.26%$1M3.8K
55COSTCOSTCO WHSL CORP NEWCOM0.26%$1M2.7K
56TSLATESLA INCCOM0.23%$898,0001.3K
57AMGNAMGEN INCCOM0.23%$884,0003.8K
58MRKMERCK & CO. INCCOM0.22%$866,00010.6K
59PFEPFIZER INCCOM0.21%$843,00022.9K
60INTCINTEL CORPCOM0.21%$816,00016.4K
61IBMINTERNATIONAL BUSINESS MACHSCOM0.21%$813,0006.5K
62WMTWALMART INCCOM0.21%$813,0005.6K
63AMTAMERICAN TOWER CORP NEWCOM0.20%$798,0003.6K
64MSMORGAN STANLEYCOM NEW0.20%$777,00011.3K
65NVDANVIDIA CORPORATIONCOM0.19%$760,0001.5K
66PPGPPG INDS INCCOM0.18%$723,0005.0K
67CMCSACOMCAST CORP NEWCL A0.18%$723,00013.8K
68MCHPMICROCHIP TECHNOLOGY INC.COM0.18%$710,0005.1K
69BACBK OF AMERICA CORPCOM0.17%$683,00022.5K
70ITWILLINOIS TOOL WKS INCCOM0.17%$669,0003.3K
71ICEINTERCONTINENTAL EXCHANGE INCOM0.17%$664,0005.8K
72GENERAL ELECTRIC COCOM0.17%$655,00060.7K
73CVSCVS HEALTH CORPCOM0.17%$654,0009.6K
74CALUMET SPECIALTY PRODS PTNRUT LTD PARTNER0.16%$645,000206.2K
75LOWLOWES COS INCCOM0.16%$628,0003.9K
76CSCOCISCO SYS INCCOM0.16%$623,00013.9K
77BMYBRISTOL-MYERS SQUIBB COCOM0.16%$621,00010.0K
78MARMARRIOTT INTL INC NEWCL A0.16%$621,0004.7K
79FRMEFIRST MERCHANTS CORPCOM0.16%$614,00016.4K
80CMICUMMINS INCCOM0.15%$592,0002.6K
81INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL0.15%$585,00010.4K
82VTEBVANGUARD MUN BD FDSTAX EXEMPT BD0.14%$569,00010.3K
83BDXBECTON DICKINSON & COCOM0.14%$544,0002.2K
84GLDSPDR GOLD TRGOLD SHS0.13%$505,0002.8K
85IEMGISHARES INCCORE MSCI EMKT0.13%$495,0008.0K
86ELVANTHEM INCCOM0.12%$489,0001.5K
87ISRGINTUITIVE SURGICAL INCCOM NEW0.12%$483,000591
88ADBEADOBE SYSTEMS INCORPORATEDCOM0.12%$483,000967
89BABAALIBABA GROUP HLDG LTDSPONSORED ADS0.12%$478,0002.1K
90SPDWSPDR INDEX SHS FDSPORTFOLIO DEVLPD · MSCI ACWI EXUS0.12%$471,00015.3K
91PROSHARES TRSHORT S&P 500 NE0.11%$444,00024.7K
92CLCOLGATE PALMOLIVE COCOM0.11%$421,0004.9K
93METAFACEBOOK INCCL A0.11%$416,0001.5K
94DLRDIGITAL RLTY TR INCCOM0.11%$415,0003.0K
95ORCLORACLE CORPCOM0.10%$400,0006.2K
96EXMOCEXXON MOBIL CORPCOM0.10%$399,0009.7K
97NEENEXTERA ENERGY INCCOM0.10%$393,0005.1K
98ADPAUTOMATIC DATA PROCESSING INCOM0.10%$378,0002.1K
99UPSUNITED PARCEL SERVICE INCCL B0.09%$360,0002.1K
100NOWSERVICENOW INCCOM0.09%$350,000635

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2023$546M157Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$557M165Jul 12, 202313F-HRchanges · EDGAR ↗
Q1 2023$516M162Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$484M161Feb 2, 202313F-HRchanges · EDGAR ↗
Q3 2022$401M150Nov 7, 202213F-HRchanges · EDGAR ↗
Q2 2022$391M153Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$541M235May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$545M235Jan 21, 202213F-HRchanges · EDGAR ↗
Q3 2021$478M224Oct 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$463M213Jul 26, 202113F-HRchanges · EDGAR ↗
Q1 2021$420M198May 12, 202113F-HRchanges · EDGAR ↗
Q4 2020$392M190Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$344M186Nov 6, 202013F-HRchanges · EDGAR ↗
Q2 2020$314M186Jul 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$248M176Apr 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$272M185Jan 7, 202013F-HRchanges · EDGAR ↗
Q3 2019$229M175Oct 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$228M175Jul 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$178M152Apr 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.