SEC 13F Intelligence

Managers / Q4 2019 · view latest →

Windsor Wealth Management, Inc.

CIK 0001731713 · 500 E. 96TH STREET, SUITE 450, INDIANAPOLIS, IN, 46240 · 317-848-3005

Reported Value
$272M
Q4 2019
Positions
185
Filings on Record
19
2019–present window
Filed
Jan 7, 2020
original filing

Summary

Windsor Wealth Management, Inc. reported $272M in U.S.-listed holdings across 185 positions for Q4 2019.

The portfolio is heavily concentrated: IWS alone accounts for 40.7% of reported value.

Compared with Q3 2019, the fund opened 15 new positions and exited 5.

Portfolio Metrics

Turnover
+4.7%
vs prior filed quarter
Top-10 Concentration
+64.8%
share of reported value
Largest Position
+40.7%
Ishares Tr
New / Exited
15 / 5
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $178MQ1 ’19Q2 ’19: $228MQ3 ’19: $229MQ4 ’19: $272MQ4 ’19Q1 ’20: $248MQ2 ’20: $314MQ3 ’20: $344MQ3 ’20Q4 ’20: $392MQ1 ’21: $420MQ2 ’21: $463MQ2 ’21Q3 ’21: $478MQ4 ’21: $545MQ1 ’22: $541MQ1 ’22Q2 ’22: $391MQ3 ’22: $401MQ4 ’22: $484MQ4 ’22Q1 ’23: $516MQ2 ’23: $557MQ3 ’23: $546MQ3 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 60.5%Common Stock: 37.8%Other: 1.0%MLP: 0.2%ADR: 0.2%Other: 0.3%
  • ETP · 60.5% · $164M
  • Common Stock · 37.8% · $103M
  • Other · 1.0% · $3M
  • MLP · 0.2% · $630,000
  • ADR · 0.2% · $567,000
  • Other · 0.3% · $698,000

Quarter-over-Quarter Changes full breakdown →

vs Q3 2019 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
WISDOMTREE TRNEW+35.8K35.8K+$896,000$896,000
BXBLACKSTONE GROUP INCNEW+11.1K11.1K+$623,000$623,000
SHMSPDR SERIES TRUSTNEW+8.8K8.8K+$431,000$431,000
IUSVISHARES TRNEW+6.2K6.2K+$391,000$391,000
SPDR SERIES TRUSTNEW+5.6K5.6K+$368,000$368,000
IUSGISHARES TRNEW+4.1K4.1K+$278,000$278,000
BABAALIBABA GROUP HLDG LTDNEW+1.2K1.2K+$248,000$248,000
ADBEADOBE INCNEW+718718+$237,000$237,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2019

119 positions (from 185 filing rows — )
#IssuerClass% PortfolioValueShares
1IWSISHARES TRRUS MDCP VAL ETF · SHRT NAT MUN ETF · CORE 1 5 YR USD · CORE S&P500 ETF · CORE MSCI EAFE · MSCI MIN VOL ETF · CORE DIV GRWTH · CORE MSCI TOTAL · RUS 2000 VAL ETF · INTRM GOV CR ETF · MSCI EAFE ETF · CORE S&P TTL STK · RUS MD CP GR ETF · NATIONAL MUN ETF · USA QUALITY FCTR · CORE S&P SCP ETF · S&P MC 400VL ETF · CORE S&P MCP ETF · CORE TOTAL USD · MULTIFACTOR USA · S&P MC 400GR ETF · RUS MID CAP ETF · S&P 500 VAL ETF · USA MOMENTUM FCT · S&P 500 GRWT ETF · CORE US AGGBD ET · MSCI ACWI EX US · EDGE MSCI MINM · CORE S&P US VLU · SP SMCP600VL ETF · CORE S&P US GWT · RUSSELL 2000 ETF · MRNGSTR LG-CP GR · 1 3 YR TREAS BD · RUSSELL 3000 ETF · 20 YR TR BD ETF40.65%$110M1.33M
2AAPLAPPLE INChistory →COM4.74%$13M43.9K
3GBILGOLDMAN SACHS ETF TRhistory →ACCES TREASURY3.46%$9M93.9K
4LLYLILLY ELI & COhistory →COM3.18%$9M65.8K
5VOOVANGUARD INDEX FDSS&P 500 ETF SHS · MCAP GR IDXVIP · MCAP VL IDXVIP · TOTAL STK MKT · GROWTH ETF · MID CAP ETF · VALUE ETF · SM CP VAL ETF2.97%$8M41.2K
6SCHXSCHWAB STRATEGIC TRUS LRG CAP ETF · SHT TM US TRES · US LCAP GR ETF · US SML CAP ETF · US BRD MKT ETF · INTL EQTY ETF · US DIVIDEND EQ · SCHWAB FDT US LG2.50%$7M109.7K
7SPYMSPDR SERIES TRUSTS&P 400 MDCP VAL · PORTFOLIO LR ETF · S&P 400 MDCP GRW · NUVEEN BLMBRG SR · S&P 600 SMCP VAL · PORTFOLIO MD ETF · S&P1500MOMTILT · PORTFOLIO AGRGTE · S&P DIVID ETF2.34%$6M131.0K
8NEARISHARES US ETF TRhistory →SHT MAT BD ETF1.88%$5M101.7K
9MSFTMICROSOFT CORPhistory →COM1.69%$5M29.2K
10SPYSPDR S&P 500 ETF TRhistory →TR UNIT1.35%$4M11.4K
11HERITAGE CRYSTAL CLEAN INCCOM1.19%$3M102.7K
12DGRWWISDOMTREE TRUS QTLY DIV GRT · FLOATNG RAT TREA · EM MKTS QTLY DIV1.02%$3M78.4K
13BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW · CL A0.84%$2M8.5K
14PENPENUMBRA INCCOM0.82%$2M13.5K
15TAT&T INCCOM0.78%$2M54.6K
16PRFINVESCO EXCHANGE TRADED FD TFTSE RAFI 1000 · S&P500 EQL WGT · S&P500 QUALITY0.77%$2M24.0K
17JPMJPMORGAN CHASE & COCOM0.73%$2M14.3K
18ABTABBOTT LABSCOM0.72%$2M22.5K
19INTCINTEL CORPCOM0.70%$2M31.7K
20VZVERIZON COMMUNICATIONS INCCOM0.68%$2M30.3K
21PEPPEPSICO INCCOM0.68%$2M13.5K
22JNJJOHNSON & JOHNSONCOM0.67%$2M12.5K
23AMZNAMAZON COM INCCOM0.66%$2M976
24VEUVANGUARD INTL EQUITY INDEX FALLWRLD EX US · FTSE EMR MKT ETF · TT WRLD ST ETF0.66%$2M33.3K
25UNPUNION PACIFIC CORPCOM0.60%$2M9.1K
26GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.57%$2M1.2K
27BACBANK AMER CORPCOM0.56%$2M43.0K
28ACNACCENTURE PLC IRELANDSHS CLASS A0.56%$2M7.2K
29VXUSVANGUARD STAR FDVG TL INTL STK F0.54%$1M26.4K
30ABBVABBVIE INCCOM0.53%$1M16.3K
31MDTMEDTRONIC PLCSHS0.52%$1M12.5K
32EXMOCEXXON MOBIL CORPCOM0.50%$1M19.4K
33CVXCHEVRON CORP NEWCOM0.48%$1M10.7K
34MRKMERCK & CO INCCOM0.47%$1M14.1K
35CMCSACOMCAST CORP NEWCL A0.46%$1M28.0K
36UNHUNITEDHEALTH GROUP INCCOM0.45%$1M4.2K
37CSCOCISCO SYS INCCOM0.45%$1M25.4K
38PGPROCTER & GAMBLE COCOM0.44%$1M9.6K
39UTXZUNITED TECHNOLOGIES CORPCOM0.44%$1M8.0K
40PFEPFIZER INCCOM0.43%$1M29.5K
41DGDOLLAR GEN CORP NEWCOM0.42%$1M7.3K
42MCDMCDONALDS CORPCOM0.42%$1M5.7K
43KOCOCA COLA COCOM0.40%$1M19.8K
44TXNTEXAS INSTRS INCCOM0.39%$1M8.4K
45IEMGISHARES INCCORE MSCI EMKT0.38%$1M19.4K
46WORLD GOLD TRSPDR GLD MINIS0.38%$1M68.0K
47VIGVANGUARD GROUPDIV APP ETF0.37%$1M8.0K
48BABOEING COCOM0.37%$996,0003.1K
49HDHOME DEPOT INCCOM0.37%$996,0004.6K
50QCOMQUALCOMM INCCOM0.36%$986,00011.2K
51DISDISNEY WALT COCOM DISNEY0.35%$961,0006.6K
52MAMASTERCARD INCCL A0.34%$920,0003.1K
53GENERAL ELECTRIC COCOM0.31%$841,00075.4K
54GSGOLDMAN SACHS GROUP INCCOM0.31%$838,0003.6K
55VTEBVANGUARD MUN BD FD INCTAX EXEMPT BD0.31%$836,00015.6K
56HONHONEYWELL INTL INCCOM0.29%$798,0004.5K
57WFCWELLS FARGO CO NEWCOM0.29%$795,00014.8K
58DOWDOW INCCOM0.28%$756,00013.8K
59BLACKROCK INCCOM0.27%$742,0001.5K
60WMTWALMART INCCOM0.27%$741,0006.2K
61ADIANALOG DEVICES INCCOM0.27%$740,0006.2K
62XLKSELECT SECTOR SPDR TRTECHNOLOGY · RL EST SEL SEC0.27%$730,00012.8K
63CATCATERPILLAR INC DELCOM0.26%$714,0004.8K
64VVISA INCCOM CL A0.26%$710,0003.8K
65BMYBRISTOL MYERS SQUIBB COCOM0.25%$688,00010.7K
66MMM3M COCOM0.25%$683,0003.9K
67BDXBECTON DICKINSON & COCOM0.25%$666,0002.4K
68CALUMET SPECIALTY PRODS PTNRUT LTD PARTNER0.23%$630,000172.6K
69AMGNAMGEN INCCOM0.23%$630,0002.6K
70BXBLACKSTONE GROUP INCCOM CL A0.23%$623,00011.1K
71COPCONOCOPHILLIPSCOM0.23%$621,0009.5K
72FRMEFIRST MERCHANTS CORPCOM0.23%$620,00014.9K
73TJXTJX COS INC NEWCOM0.21%$584,0009.6K
74SPDR INDEX SHS FDSMSCI ACWI EXUS0.21%$580,00022.5K
75SBUXSTARBUCKS CORPCOM0.21%$577,0006.6K
76IBMINTERNATIONAL BUSINESS MACHSCOM0.21%$576,0004.3K
77NKENIKE INCCL B0.21%$560,0005.5K
78JPSTJP MORGAN EXCHANGE TRADED FDULTRA SHRT INC0.21%$558,00011.1K
79BSVVANGUARD BD INDEX FD INCSHORT TRM BOND0.20%$538,0006.7K
80COSTCOSTCO WHSL CORP NEWCOM0.20%$536,0001.8K
81LOWLOWES COS INCCOM0.18%$477,0004.0K
82UPSUNITED PARCEL SERVICE INCCL B0.18%$476,0004.1K
83TE CONNECTIVITY LTDREG SHS0.16%$447,0004.7K
84PNCPNC FINL SVCS GROUP INCCOM0.16%$445,0002.8K
85INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL0.16%$435,0007.5K
86AMTAMERICAN TOWER CORP NEWCOM0.16%$432,0001.9K
87GLDSPDR GOLD TRUSTGOLD SHS0.15%$414,0002.9K
88LINDE PLCSHS0.15%$412,0001.9K
89CBCHUBB LIMITEDCOM0.15%$400,0002.6K
90ORCLORACLE CORPCOM0.15%$400,0007.5K
91ADPAUTOMATIC DATA PROCESSING INCOM0.14%$386,0002.3K
92LMTLOCKHEED MARTIN CORPCOM0.14%$383,000984
93AXPAMERICAN EXPRESS COCOM0.14%$378,0003.0K
94NEENEXTERA ENERGY INCCOM0.14%$377,0001.6K
95ITWILLINOIS TOOL WKS INCCOM0.14%$368,0002.0K
96MDLZMONDELEZ INTL INCCL A0.14%$367,0006.7K
97SSOPROSHARES TRPSHS ULT S&P 5000.13%$359,0002.4K
98CVSCVS HEALTH CORPCOM0.13%$346,0004.7K
99ISRGINTUITIVE SURGICAL INCCOM NEW0.12%$339,000573
100DHRDANAHER CORPORATIONCOM0.12%$332,0002.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2023$546M157Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$557M165Jul 12, 202313F-HRchanges · EDGAR ↗
Q1 2023$516M162Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$484M161Feb 2, 202313F-HRchanges · EDGAR ↗
Q3 2022$401M150Nov 7, 202213F-HRchanges · EDGAR ↗
Q2 2022$391M153Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$541M235May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$545M235Jan 21, 202213F-HRchanges · EDGAR ↗
Q3 2021$478M224Oct 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$463M213Jul 26, 202113F-HRchanges · EDGAR ↗
Q1 2021$420M198May 12, 202113F-HRchanges · EDGAR ↗
Q4 2020$392M190Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$344M186Nov 6, 202013F-HRchanges · EDGAR ↗
Q2 2020$314M186Jul 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$248M176Apr 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$272M185Jan 7, 202013F-HRchanges · EDGAR ↗
Q3 2019$229M175Oct 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$228M175Jul 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$178M152Apr 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.