SEC 13F Intelligence

Managers / Q3 2021 · view latest →

Windsor Wealth Management, Inc.

CIK 0001731713 · 500 E. 96TH STREET, SUITE 450, INDIANAPOLIS, IN, 46240 · 317-848-3005

Reported Value
$478M
Q3 2021
Positions
224
Filings on Record
19
2019–present window
Filed
Oct 12, 2021
original filing

Summary

Windsor Wealth Management, Inc. reported $478M in U.S.-listed holdings across 224 positions for Q3 2021.

The portfolio is heavily concentrated: IWS alone accounts for 48.1% of reported value.

Compared with Q2 2021, the fund opened 13 new positions and exited 4.

Portfolio Metrics

Turnover
+3.5%
vs prior filed quarter
Top-10 Concentration
+67.8%
share of reported value
Largest Position
+48.1%
Ishares Tr
New / Exited
13 / 4
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $178MQ1 ’19Q2 ’19: $228MQ3 ’19: $229MQ4 ’19: $272MQ4 ’19Q1 ’20: $248MQ2 ’20: $314MQ3 ’20: $344MQ3 ’20Q4 ’20: $392MQ1 ’21: $420MQ2 ’21: $463MQ2 ’21Q3 ’21: $478MQ4 ’21: $545MQ1 ’22: $541MQ1 ’22Q2 ’22: $391MQ3 ’22: $401MQ4 ’22: $484MQ4 ’22Q1 ’23: $516MQ2 ’23: $557MQ3 ’23: $546MQ3 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 68.0%Common Stock: 30.8%MLP: 0.4%REIT: 0.4%Other: 0.3%Other: 0.1%
  • ETP · 68.0% · $325M
  • Common Stock · 30.8% · $147M
  • MLP · 0.4% · $2M
  • REIT · 0.4% · $2M
  • Other · 0.3% · $1M
  • Other · 0.1% · $509,000

Quarter-over-Quarter Changes full breakdown →

vs Q2 2021 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
TDVGT ROWE PRICE ETF INCNEW+32.3K32.3K+$1M$1M
ABNBAIRBNB INCNEW+3.5K3.5K+$611,000$611,000
SYKSTRYKER CORPORATIONNEW+2.0K2.0K+$525,000$525,000
VBRVANGUARD INDEX FDSNEW+1.8K1.8K+$311,000$311,000
AVTRAVANTOR INCNEW+6.1K6.1K+$252,000$252,000
MASIMO CORPNEW+880880+$238,000$238,000
DOLWISDOMTREE TRNEW+4.9K4.9K+$236,000$236,000
VEAVANGUARD TAX-MANAGED INTL FDNEW+4.5K4.5K+$230,000$230,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2021

145 positions (from 224 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IWSISHARES TRRUS MDCP VAL ETF · CORE S&P US VLU · CORE S&P SCP ETF · CORE S&P US GWT · CORE S&P500 ETF · CORE S&P MCP ETF · CORE MSCI TOTAL · SHRT NAT MUN ETF · CORE 1 5 YR USD · S&P MC 400VL ETF · MSCI USA QLT FCT · RUS 2000 VAL ETF · CORE TOTAL USD · RUS MD CP GR ETF · CORE DIV GRWTH · MSCI USA MIN VOL · S&P MC 400GR ETF · CORE S&P TTL STK · NATIONAL MUN ETF · MSCI USA MULTIFT · 3 7 YR TREAS BD · MSCI EAFE ETF · CORE US AGGBD ET · CORE MSCI EAFE · PFD AND INCM SEC · MSCI USA VALUE · S&P 500 VAL ETF · S&P 500 GRWT ETF · MORNINGSTAR GRWT · MRGSTR MD CP GRW · RUS MID CAP ETF · MRGSTR SM CP GR · US TREAS BD ETF · RUSSELL 2000 ETF · SP SMCP600VL ETF · MSCI ACWI EX US · MSCI USA SMCP MN · MORNINGSTR US EQ · MRGSTR MD CP ETF · ISHS 1-5YR INVS · MORNINGSTAR VALU · MRGSTR MD CP VAL48.07%$230M2.41M
2BSVVANGUARD BD INDEX FDSSHORT TRM BOND · INTERMED TERM3.80%$18M221.3K
3LLYLILLY ELI & COhistory →COM3.18%$15M66.2K
4SLYGSPDR SER TRS&P 600 SMCP VAL · S&P 400 MDCP VAL · S&P 600 SMCP GRW · PORTFOLIO S&P500 · S&P 400 MDCP GRW · NUVEEN BLMBRG SR · PORTFOLIO AGRGTE2.89%$14M200.2K
5VOOVANGUARD INDEX FDSS&P 500 ETF SHS · MID CAP ETF · MCAP GR IDXVIP · GROWTH ETF · MCAP VL IDXVIP · SMALL CP ETF · SM CP VAL ETF · EXTEND MKT ETF2.30%$11M41.1K
6AAPLAPPLE INChistory →COM1.76%$8M58.9K
7MSFTMICROSOFT CORPhistory →COM1.74%$8M28.7K
8XLESELECT SECTOR SPDR TRENERGY · SBI INT-INDS · SBI MATERIALS · TECHNOLOGY · SBI CONS DISCR · SBI HEALTHCARE · FINANCIAL1.38%$7M93.3K
9SCHDSCHWAB STRATEGIC TRUS DIVIDEND EQ · US LRG CAP ETF · US LCAP GR ETF · US BRD MKT ETF · US SML CAP ETF · US MID-CAP ETF · SCHWB FDT EMK LG1.34%$6M71.5K
10NEARISHARES U S ETF TRhistory →BLACKROCK ST MAT1.32%$6M126.0K
11CLHCLEAN HARBORS INChistory →COM1.21%$6M53.8K
12SPYSPDR S&P 500 ETF TRhistory →TR UNIT1.17%$6M12.9K
13VXUSVANGUARD STAR FDShistory →VG TL INTL STK F1.17%$6M88.2K
14RSPINVESCO EXCHANGE TRADED FD TS&P500 EQL WGT · FTSE RAFI 1000 · S&P500 QUALITY · WATER RES ETF1.15%$6M42.1K
15AMZNAMAZON COM INCCOM0.92%$4M1.3K
16GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.84%$4M1.5K
17BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW · CL A0.71%$3M10.9K
18HERITAGE CRYSTAL CLEAN INCCOM0.61%$3M99.4K
19ABTABBOTT LABSCOM0.61%$3M24.8K
20ACNACCENTURE PLC IRELANDSHS CLASS A0.49%$2M7.3K
21JNJJOHNSON & JOHNSONCOM0.49%$2M14.7K
22DISDISNEY WALT COCOM0.49%$2M13.2K
23JPMJPMORGAN CHASE & COCOM0.48%$2M13.8K
24UNHUNITEDHEALTH GROUP INCCOM0.45%$2M5.5K
25WORLD GOLD TRSPDR GLD MINIS0.45%$2M123.6K
26CALUMET SPECIALTY PRODS PARTUT LTD PARTNER0.45%$2M266.8K
27GBILGOLDMAN SACHS ETF TRACCES TREASURY0.43%$2M20.4K
28VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · ALLWRLD EX US0.42%$2M37.2K
29UNPUNION PAC CORPCOM0.42%$2M9.9K
30ABBVABBVIE INCCOM0.41%$2M18.1K
31HDHOME DEPOT INCCOM0.40%$2M5.9K
32TXNTEXAS INSTRS INCCOM0.40%$2M9.9K
33DGRWWISDOMTREE TRUS QTLY DIV GRT · EM MKTS QTLY DIV · INTL LRGCAP DV · US TOTAL DIVIDND0.40%$2M35.6K
34CATCATERPILLAR INCCOM0.37%$2M9.2K
35PEPPEPSICO INCCOM0.37%$2M11.7K
36GSGOLDMAN SACHS GROUP INCCOM0.36%$2M4.6K
37DHRDANAHER CORPORATIONCOM0.36%$2M5.7K
38MCDMCDONALDS CORPCOM0.36%$2M7.1K
39NKENIKE INCCL B0.36%$2M11.7K
40BLACKROCK INCCOM0.35%$2M2.0K
41QCOMQUALCOMM INCCOM0.35%$2M12.9K
42VZVERIZON COMMUNICATIONS INCCOM0.35%$2M30.5K
43NVDANVIDIA CORPORATIONCOM0.34%$2M7.7K
44MDTMEDTRONIC PLCSHS0.32%$2M12.1K
45SBUXSTARBUCKS CORPCOM0.31%$1M13.2K
46OIHVANECK VECTORS ETF TROIL SVCS ETF0.30%$1M7.1K
47FRMEFIRST MERCHANTS CORPCOM0.30%$1M33.7K
48PFEPFIZER INCCOM0.29%$1M31.9K
49PGPROCTER AND GAMBLE COCOM0.28%$1M9.8K
50HONHONEYWELL INTL INCCOM0.28%$1M6.2K
51DGDOLLAR GEN CORP NEWCOM0.28%$1M6.3K
52ADIANALOG DEVICES INCCOM0.28%$1M7.9K
53VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.27%$1M8.4K
54PENPENUMBRA INCCOM0.27%$1M4.8K
55TAT&T INCCOM0.26%$1M46.6K
56TJXTJX COS INC NEWCOM0.26%$1M18.9K
57MSMORGAN STANLEYCOM NEW0.26%$1M12.7K
58VVISA INCCOM CL A0.26%$1M5.4K
59SKYSKYLINE CHAMPION CORPORATIONCOM0.25%$1M20.0K
60KOCOCA COLA COCOM0.25%$1M22.2K
61MAMASTERCARD INCORPORATEDCL A0.24%$1M3.2K
62COSTCOSTCO WHSL CORP NEWCOM0.23%$1M2.5K
63MARMARRIOTT INTL INC NEWCL A0.23%$1M7.0K
64TDVGT ROWE PRICE ETF INCPRICE DIV GRWT0.22%$1M32.3K
65MBINMERCHANTS BANCORP INDCOM0.22%$1M25.3K
66BACBK OF AMERICA CORPCOM0.21%$1M23.7K
67CVSCVS HEALTH CORPCOM0.21%$1M12.1K
68AMTAMERICAN TOWER CORP NEWCOM0.20%$977,0003.7K
69MCHPMICROCHIP TECHNOLOGY INC.COM0.19%$917,0006.0K
70TSLATESLA INCCOM0.19%$912,0001.3K
71PPGPPG INDS INCCOM0.19%$908,0006.3K
72VTEBVANGUARD MUN BD FDSTAX EXEMPT BD0.19%$893,00016.3K
73GENERAL ELECTRIC COCOM0.18%$877,0008.3K
74ITWILLINOIS TOOL WKS INCCOM0.18%$856,0004.1K
75CSCOCISCO SYS INCCOM0.18%$850,00015.4K
76LOWLOWES COS INCCOM0.17%$797,0003.9K
77CMCSACOMCAST CORP NEWCL A0.17%$790,00013.8K
78MRKMERCK & CO INCCOM0.16%$768,0009.4K
79METAFACEBOOK INCCL A0.16%$757,0002.2K
80WMTWALMART INCCOM0.16%$757,0005.5K
81ICEINTERCONTINENTAL EXCHANGE INCOM0.16%$756,0006.6K
82ADBEADOBE SYSTEMS INCORPORATEDCOM0.16%$754,0001.3K
83INTCINTEL CORPCOM0.16%$751,00013.9K
84INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL0.15%$711,00011.6K
85CMICUMMINS INCCOM0.14%$679,0003.0K
86CRMSALESFORCE COM INCCOM0.14%$667,0002.4K
87NOWSERVICENOW INCCOM0.14%$664,0001.0K
88ADPAUTOMATIC DATA PROCESSING INCOM0.13%$625,0003.1K
89PYPLPAYPAL HLDGS INCCOM0.13%$612,0002.3K
90ABNBAIRBNB INCCOM CL A0.13%$611,0003.5K
91FTNTFORTINET INCCOM0.12%$596,0002.0K
92BMYBRISTOL-MYERS SQUIBB COCOM0.12%$593,00010.0K
93CFGCITIZENS FINL GROUP INCCOM0.12%$577,00012.0K
94IEMGISHARES INCCORE MSCI EMKT0.12%$574,0009.3K
95EXMOCEXXON MOBIL CORPCOM0.12%$565,0009.3K
96GLDSPDR GOLD TRGOLD SHS0.12%$554,0003.4K
97ELVANTHEM INCCOM0.12%$551,0001.5K
98SYKSTRYKER CORPORATIONCOM0.11%$525,0002.0K
99ISRGINTUITIVE SURGICAL INCCOM NEW0.11%$516,000511
100DEUTSCHE BANK A GNAMEN AKT0.11%$515,00040.9K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2023$546M157Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$557M165Jul 12, 202313F-HRchanges · EDGAR ↗
Q1 2023$516M162Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$484M161Feb 2, 202313F-HRchanges · EDGAR ↗
Q3 2022$401M150Nov 7, 202213F-HRchanges · EDGAR ↗
Q2 2022$391M153Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$541M235May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$545M235Jan 21, 202213F-HRchanges · EDGAR ↗
Q3 2021$478M224Oct 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$463M213Jul 26, 202113F-HRchanges · EDGAR ↗
Q1 2021$420M198May 12, 202113F-HRchanges · EDGAR ↗
Q4 2020$392M190Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$344M186Nov 6, 202013F-HRchanges · EDGAR ↗
Q2 2020$314M186Jul 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$248M176Apr 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$272M185Jan 7, 202013F-HRchanges · EDGAR ↗
Q3 2019$229M175Oct 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$228M175Jul 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$178M152Apr 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.