SEC 13F Intelligence

Managers / Q1 2021 · view latest →

Windsor Wealth Management, Inc.

CIK 0001731713 · 500 E. 96TH STREET, SUITE 450, INDIANAPOLIS, IN, 46240 · 317-848-3005

Reported Value
$420M
Q1 2021
Positions
198
Filings on Record
19
2019–present window
Filed
May 12, 2021
original filing

Summary

Windsor Wealth Management, Inc. reported $420M in U.S.-listed holdings across 198 positions for Q1 2021.

The portfolio is heavily concentrated: IWS alone accounts for 49.2% of reported value.

Compared with Q4 2020, the fund opened 18 new positions and exited 10.

Portfolio Metrics

Turnover
+7.7%
vs prior filed quarter
Top-10 Concentration
+68.8%
share of reported value
Largest Position
+49.2%
Ishares Tr
New / Exited
18 / 10
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $178MQ1 ’19Q2 ’19: $228MQ3 ’19: $229MQ4 ’19: $272MQ4 ’19Q1 ’20: $248MQ2 ’20: $314MQ3 ’20: $344MQ3 ’20Q4 ’20: $392MQ1 ’21: $420MQ2 ’21: $463MQ2 ’21Q3 ’21: $478MQ4 ’21: $545MQ1 ’22: $541MQ1 ’22Q2 ’22: $391MQ3 ’22: $401MQ4 ’22: $484MQ4 ’22Q1 ’23: $516MQ2 ’23: $557MQ3 ’23: $546MQ3 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 67.8%Common Stock: 30.9%MLP: 0.4%Other: 0.3%REIT: 0.3%Other: 0.2%
  • ETP · 67.8% · $285M
  • Common Stock · 30.9% · $130M
  • MLP · 0.4% · $2M
  • Other · 0.3% · $1M
  • REIT · 0.3% · $1M
  • Other · 0.2% · $857,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
XLESELECT SECTOR SPDR TRNEW+56.6K56.6K+$3M$3M
OIHVANECK VECTORS ETF TRNEW+9.9K9.9K+$2M$2M
MBINMERCHANTS BANCORP INDNEW+20.2K20.2K+$847,000$847,000
CFGCITIZENS FINL GROUP INCNEW+15.5K15.5K+$686,000$686,000
DEUTSCHE BANK A GNEW+53.3K53.3K+$640,000$640,000
XLBSELECT SECTOR SPDR TRNEW+6.3K6.3K+$494,000$494,000
CVXCHEVRON CORP NEWNEW+3.6K3.6K+$379,000$379,000
FTNTFORTINET INCNEW+2.0K2.0K+$369,000$369,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2021

131 positions (from 198 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IWSISHARES TRRUS MDCP VAL ETF · CORE S&P SCP ETF · CORE S&P US VLU · CORE S&P500 ETF · CORE S&P US GWT · SHRT NAT MUN ETF · CORE S&P MCP ETF · CORE MSCI TOTAL · CORE 1 5 YR USD · S&P MC 400VL ETF · MSCI USA QLT FCT · RUS 2000 VAL ETF · CORE TOTAL USD · CORE DIV GRWTH · MSCI USA MIN VOL · S&P MC 400GR ETF · NATIONAL MUN ETF · CORE S&P TTL STK · RUS MD CP GR ETF · MSCI USA MULTIFT · CORE US AGGBD ET · MSCI EAFE ETF · MSCI USA VALUE · CORE MSCI EAFE · S&P 500 VAL ETF · S&P 500 GRWT ETF · MRNGSTR LG-CP GR · MRGSTR MD CP GRW · US TREAS BD ETF · MRGSTR SM CP GR · RUSSELL 2000 ETF · PFD AND INCM SEC · RUS MID CAP ETF · 3 7 YR TREAS BD · SP SMCP600VL ETF · MSCI ACWI EX US · MSCI USA SMCP MN · MRNGSTR LG-CP ET · MRGSTR MD CP ETF49.22%$207M2.20M
2BSVVANGUARD BD INDEX FDSSHORT TRM BOND · INTERMED TERM4.25%$18M216.4K
3LLYLILLY ELI & COhistory →COM2.58%$11M57.9K
4SPYMSPDR SER TRS&P 400 MDCP VAL · S&P 600 SMCP VAL · PORTFOLIO S&P500 · S&P 600 SMCP GRW · S&P 400 MDCP GRW · NUVEEN BLMBRG SR · PORTFOLIO AGRGTE2.48%$10M162.1K
5VOOVANGUARD INDEX FDSS&P 500 ETF SHS · MID CAP ETF · MCAP GR IDXVIP · MCAP VL IDXVIP · GROWTH ETF · SMALL CP ETF · EXTEND MKT ETF2.45%$10M40.2K
6AAPLAPPLE INChistory →COM2.37%$10M81.4K
7MSFTMICROSOFT CORPhistory →COM1.62%$7M28.8K
8NEARISHARES U S ETF TRhistory →BLACKROCK ST MAT1.34%$6M112.4K
9SCHXSCHWAB STRATEGIC TRUS LRG CAP ETF · US LCAP GR ETF · US BRD MKT ETF · US SML CAP ETF · US DIVIDEND EQ · US MID-CAP ETF1.28%$5M56.2K
10XLESELECT SECTOR SPDR TRENERGY · SBI INT-INDS · TECHNOLOGY · SBI MATERIALS · SBI CONS DISCR1.24%$5M79.4K
11VXUSVANGUARD STAR FDShistory →VG TL INTL STK F1.15%$5M76.6K
12CLHCLEAN HARBORS INChistory →COM1.08%$5M53.8K
13DISDISNEY WALT COhistory →COM1.05%$4M23.8K
14AMZNAMAZON COM INCCOM0.98%$4M1.3K
15SPYSPDR S&P 500 ETF TRTR UNIT0.91%$4M9.7K
16BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW · CL A0.69%$3M9.8K
17GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.68%$3M1.4K
18ABTABBOTT LABSCOM0.68%$3M23.8K
19JNJJOHNSON & JOHNSONCOM0.59%$2M15.0K
20HERITAGE CRYSTAL CLEAN INCCOM0.56%$2M86.2K
21GBILGOLDMAN SACHS ETF TRACCES TREASURY0.55%$2M23.1K
22JPMJPMORGAN CHASE & COCOM0.51%$2M14.2K
23VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · ALLWRLD EX US0.50%$2M38.0K
24ACNACCENTURE PLC IRELANDSHS CLASS A0.48%$2M7.4K
25UNPUNION PAC CORPCOM0.47%$2M9.0K
26VZVERIZON COMMUNICATIONS INCCOM0.46%$2M33.5K
27UNHUNITEDHEALTH GROUP INCCOM0.45%$2M5.1K
28ABBVABBVIE INCCOM0.45%$2M17.5K
29OIHVANECK VECTORS ETF TROIL SVCS ETF0.45%$2M9.9K
30CATCATERPILLAR INCCOM0.44%$2M8.0K
31TXNTEXAS INSTRS INCCOM0.43%$2M9.7K
32PEPPEPSICO INCCOM0.43%$2M12.7K
33HDHOME DEPOT INCCOM0.42%$2M5.8K
34PRFINVESCO EXCHANGE TRADED FD TFTSE RAFI 1000 · S&P500 EQL WGT · S&P500 QUALITY0.42%$2M15.6K
35QCOMQUALCOMM INCCOM0.41%$2M13.0K
36CALUMET SPECIALTY PRODS PTNRUT LTD PARTNER0.38%$2M264.2K
37DGRWWISDOMTREE TRUS QTLY DIV GRT · EM MKTS QTLY DIV0.37%$2M31.0K
38SBUXSTARBUCKS CORPCOM0.36%$1M13.7K
39MDTMEDTRONIC PLCSHS0.36%$1M12.6K
40TAT&T INCCOM0.36%$1M49.3K
41MCDMCDONALDS CORPCOM0.35%$1M6.6K
42PGPROCTER AND GAMBLE COCOM0.34%$1M10.5K
43DGDOLLAR GEN CORP NEWCOM0.32%$1M6.6K
44FRMEFIRST MERCHANTS CORPCOM0.32%$1M28.7K
45BLACKROCK INCCOM0.31%$1M1.7K
46PENPENUMBRA INCCOM0.31%$1M4.8K
47VVISA INCCOM CL A0.31%$1M6.0K
48VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.30%$1M8.6K
49KOCOCA COLA COCOM0.30%$1M23.8K
50HONHONEYWELL INTL INCCOM0.29%$1M5.7K
51GSGOLDMAN SACHS GROUP INCCOM0.29%$1M3.7K
52TJXTJX COS INC NEWCOM0.29%$1M18.1K
53ADIANALOG DEVICES INCCOM0.28%$1M7.5K
54DHRDANAHER CORPORATIONCOM0.27%$1M5.1K
55NKENIKE INCCL B0.27%$1M8.5K
56MAMASTERCARD INCORPORATEDCL A0.25%$1M3.0K
57COSTCOSTCO WHSL CORP NEWCOM0.23%$969,0002.7K
58INTCINTEL CORPCOM0.23%$967,00015.1K
59MRKMERCK & CO. INCCOM0.23%$964,00012.5K
60PFEPFIZER INCCOM0.23%$958,00026.4K
61MSMORGAN STANLEYCOM NEW0.22%$934,00012.0K
62BACBK OF AMERICA CORPCOM0.22%$909,00023.5K
63MBINMERCHANTS BANCORP INDCOM0.20%$847,00020.2K
64CMICUMMINS INCCOM0.20%$846,0003.3K
65ITWILLINOIS TOOL WKS INCCOM0.20%$844,0003.8K
66PPGPPG INDS INCCOM0.20%$839,0005.6K
67GENERAL ELECTRIC COCOM0.20%$838,00063.8K
68TSLATESLA INCCOM0.20%$834,0001.2K
69MARMARRIOTT INTL INC NEWCL A0.20%$825,0005.6K
70MCHPMICROCHIP TECHNOLOGY INC.COM0.20%$825,0005.3K
71CVSCVS HEALTH CORPCOM0.20%$823,00010.9K
72CSCOCISCO SYS INCCOM0.20%$821,00015.9K
73WMTWALMART INCCOM0.19%$803,0005.9K
74AMTAMERICAN TOWER CORP NEWCOM0.19%$800,0003.3K
75NVDANVIDIA CORPORATIONCOM0.19%$794,0001.5K
76CMCSACOMCAST CORP NEWCL A0.18%$766,00014.2K
77LOWLOWES COS INCCOM0.18%$743,0003.9K
78VTEBVANGUARD MUN BD FDSTAX EXEMPT BD0.18%$740,00013.5K
79BMYBRISTOL-MYERS SQUIBB COCOM0.16%$692,00011.0K
80CFGCITIZENS FINL GROUP INCCOM0.16%$686,00015.5K
81ICEINTERCONTINENTAL EXCHANGE INCOM0.16%$678,0006.1K
82ADPAUTOMATIC DATA PROCESSING INCOM0.16%$654,0003.5K
83BDXBECTON DICKINSON & COCOM0.15%$641,0002.6K
84DEUTSCHE BANK A GNAMEN AKT0.15%$640,00053.3K
85INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL0.14%$594,00010.2K
86EXMOCEXXON MOBIL CORPCOM0.14%$593,00010.6K
87ELVANTHEM INCCOM0.13%$546,0001.5K
88IEMGISHARES INCCORE MSCI EMKT0.13%$538,0008.4K
89SPDWSPDR INDEX SHS FDSPORTFOLIO DEVLPD · MSCI ACWI EXUS0.12%$493,00015.3K
90GLDSPDR GOLD TRGOLD SHS0.11%$471,0002.9K
91PYPLPAYPAL HLDGS INCCOM0.11%$458,0001.9K
92ADBEADOBE SYSTEMS INCORPORATEDCOM0.11%$450,000946
93METAFACEBOOK INCCL A0.11%$441,0001.5K
94ORCLORACLE CORPCOM0.10%$435,0006.2K
95NOWSERVICENOW INCCOM0.10%$434,000867
96IBMINTERNATIONAL BUSINESS MACHSCOM0.10%$429,0003.2K
97DLRDIGITAL RLTY TR INCCOM0.10%$427,0003.0K
98ISRGINTUITIVE SURGICAL INCCOM NEW0.10%$421,000570
99PROSHARES TRSHORT S&P 500 NE0.10%$414,00024.7K
100WORLD GOLD TRSPDR GLD MINIS0.09%$396,00023.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2023$546M157Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$557M165Jul 12, 202313F-HRchanges · EDGAR ↗
Q1 2023$516M162Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$484M161Feb 2, 202313F-HRchanges · EDGAR ↗
Q3 2022$401M150Nov 7, 202213F-HRchanges · EDGAR ↗
Q2 2022$391M153Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$541M235May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$545M235Jan 21, 202213F-HRchanges · EDGAR ↗
Q3 2021$478M224Oct 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$463M213Jul 26, 202113F-HRchanges · EDGAR ↗
Q1 2021$420M198May 12, 202113F-HRchanges · EDGAR ↗
Q4 2020$392M190Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$344M186Nov 6, 202013F-HRchanges · EDGAR ↗
Q2 2020$314M186Jul 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$248M176Apr 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$272M185Jan 7, 202013F-HRchanges · EDGAR ↗
Q3 2019$229M175Oct 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$228M175Jul 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$178M152Apr 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.