SEC 13F Intelligence

Managers / Q4 2021 · view latest →

Windsor Wealth Management, Inc.

CIK 0001731713 · 500 E. 96TH STREET, SUITE 450, INDIANAPOLIS, IN, 46240 · 317-848-3005

Reported Value
$545M
Q4 2021
Positions
235
Filings on Record
19
2019–present window
Filed
Jan 21, 2022
original filing

Summary

Windsor Wealth Management, Inc. reported $545M in U.S.-listed holdings across 235 positions for Q4 2021.

The portfolio is heavily concentrated: IWS alone accounts for 50.6% of reported value.

Compared with Q3 2021, the fund opened 25 new positions and exited 12.

Portfolio Metrics

Turnover
+6.0%
vs prior filed quarter
Top-10 Concentration
+69.0%
share of reported value
Largest Position
+50.6%
Ishares Tr
New / Exited
25 / 12
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $178MQ1 ’19Q2 ’19: $228MQ3 ’19: $229MQ4 ’19: $272MQ4 ’19Q1 ’20: $248MQ2 ’20: $314MQ3 ’20: $344MQ3 ’20Q4 ’20: $392MQ1 ’21: $420MQ2 ’21: $463MQ2 ’21Q3 ’21: $478MQ4 ’21: $545MQ1 ’22: $541MQ1 ’22Q2 ’22: $391MQ3 ’22: $401MQ4 ’22: $484MQ4 ’22Q1 ’23: $516MQ2 ’23: $557MQ3 ’23: $546MQ3 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 68.4%Common Stock: 30.2%MLP: 0.7%REIT: 0.4%Other: 0.2%Other: 0.1%
  • ETP · 68.4% · $373M
  • Common Stock · 30.2% · $164M
  • MLP · 0.7% · $4M
  • REIT · 0.4% · $2M
  • Other · 0.2% · $903,000
  • Other · 0.1% · $717,000

Quarter-over-Quarter Changes full breakdown →

vs Q3 2021 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FLOTISHARES TRNEW+140.2K140.2K+$7M$7M
LMTLOCKHEED MARTIN CORPNEW+4.3K4.3K+$2M$2M
GENERAL ELECTRIC CONEW+7.7K7.7K+$762,000$762,000
ICSHISHARES TRNEW+11.3K11.3K+$571,000$571,000
WFCWELLS FARGO CO NEWNEW+9.5K9.5K+$504,000$504,000
MRSHMARSH & MCLENNAN COS INCNEW+2.7K2.7K+$445,000$445,000
CBCHUBB LIMITEDNEW+2.1K2.1K+$415,000$415,000
VTIVANGUARD INDEX FDSNEW+1.2K1.2K+$292,000$292,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2021

150 positions (from 235 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IWSISHARES TRRUS MDCP VAL ETF · CORE S&P US VLU · CORE S&P SCP ETF · CORE S&P US GWT · RUS 2000 VAL ETF · CORE S&P500 ETF · CORE S&P MCP ETF · CORE MSCI TOTAL · S&P MC 400VL ETF · CORE 1 5 YR USD · RUS MD CP GR ETF · MSCI USA QLT FCT · FLTG RATE NT ETF · MSCI USA MIN VOL · CORE TOTAL USD · CORE DIV GRWTH · CORE MSCI EAFE · CORE S&P TTL STK · NATIONAL MUN ETF · SHRT NAT MUN ETF · S&P 500 GRWT ETF · MSCI USA MULTIFT · PFD AND INCM SEC · MSCI EAFE ETF · 3 7 YR TREAS BD · MSCI USA VALUE · CORE US AGGBD ET · S&P 500 VAL ETF · MORNINGSTAR GRWT · MRGSTR MD CP GRW · RUS MID CAP ETF · MRGSTR SM CP GR · BLACKROCK ULTRA · S&P MC 400GR ETF · RUSSELL 2000 ETF · SP SMCP600VL ETF · MSCI USA SMCP MN · MSCI ACWI EX US · MORNINGSTR US EQ · TIPS BD ETF · MRGSTR MD CP ETF · BARCLAYS 7 10 YR · ISHS 1-5YR INVS · MSCI EMG MKT ETF · MORNINGSTAR VALU · MRGSTR MD CP VAL · S&P 100 ETF · SELECT DIVID ETF · U.S. FINLS ETF50.56%$276M2.74M
2LLYLILLY ELI & COhistory →COM3.25%$18M66.5K
3BSVVANGUARD BD INDEX FDSSHORT TRM BOND · INTERMED TERM2.53%$14M170.5K
4VOOVANGUARD INDEX FDSS&P 500 ETF SHS · MID CAP ETF · MCAP GR IDXVIP · GROWTH ETF · MCAP VL IDXVIP · SMALL CP ETF · SM CP VAL ETF · TOTAL STK MKT · EXTEND MKT ETF2.46%$13M47.4K
5SLYGSPDR SER TRS&P 600 SMCP VAL · S&P 400 MDCP VAL · S&P 600 SMCP GRW · PORTFOLIO S&P500 · S&P 400 MDCP GRW · NUVEEN BLMBRG SR · PORTFOLIO AGRGTE · S&P DIVID ETF2.43%$13M185.9K
6AAPLAPPLE INChistory →COM1.86%$10M56.4K
7MSFTMICROSOFT CORPhistory →COM1.67%$9M27.7K
8SCHDSCHWAB STRATEGIC TRUS DIVIDEND EQ · US LRG CAP ETF · US LCAP GR ETF · US BRD MKT ETF · US SML CAP ETF · US MID-CAP ETF · SCHWB FDT EMK LG1.66%$9M98.6K
9NEARISHARES U S ETF TRhistory →BLACKROCK ST MAT1.29%$7M140.8K
10RSPINVESCO EXCHANGE TRADED FD TS&P500 EQL WGT · FTSE RAFI 1000 · S&P500 QUALITY1.25%$7M44.5K
11SPYSPDR S&P 500 ETF TRhistory →TR UNIT1.21%$7M13.8K
12XLESELECT SECTOR SPDR TRENERGY · SBI INT-INDS · SBI MATERIALS · TECHNOLOGY · FINANCIAL · SBI CONS DISCR · SBI HEALTHCARE1.18%$6M82.0K
13VXUSVANGUARD STAR FDShistory →VG TL INTL STK F1.04%$6M88.9K
14CLHCLEAN HARBORS INCCOM0.97%$5M53.8K
15AMZNAMAZON COM INCCOM0.84%$5M1.4K
16GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.83%$5M1.6K
17CALUMET SPECIALTY PRODS PARTUT LTD PARTNER0.74%$4M266.8K
18BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW · CL A0.65%$4M10.0K
19ABTABBOTT LABSCOM0.62%$3M25.1K
20HERITAGE CRYSTAL CLEAN INCCOM0.59%$3M99.4K
21ACNACCENTURE PLC IRELANDSHS CLASS A0.56%$3M7.6K
22UNHUNITEDHEALTH GROUP INCCOM0.53%$3M5.8K
23JNJJOHNSON & JOHNSONCOM0.46%$3M14.7K
24HDHOME DEPOT INCCOM0.46%$2M6.0K
25NVDANVIDIA CORPORATIONCOM0.45%$2M8.4K
26QCOMQUALCOMM INCCOM0.44%$2M12.9K
27JPMJPMORGAN CHASE & COCOM0.44%$2M14.3K
28ABBVABBVIE INCCOM0.40%$2M16.3K
29DISDISNEY WALT COCOM0.40%$2M13.9K
30VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · ALLWRLD EX US0.38%$2M38.6K
31DGRWWISDOMTREE TRUS QTLY DIV GRT · INTL LRGCAP DV · EM MKTS QTLY DIV · US TOTAL DIVIDND0.38%$2M37.3K
32DHRDANAHER CORPORATIONCOM0.36%$2M6.4K
33UNPUNION PAC CORPCOM0.36%$2M7.8K
34PGPROCTER AND GAMBLE COCOM0.36%$2M11.9K
35PYPLPAYPAL HLDGS INCCOM0.35%$2M10.1K
36MCDMCDONALDS CORPCOM0.35%$2M7.2K
37NKENIKE INCCL B0.35%$2M11.4K
38GSGOLDMAN SACHS GROUP INCCOM0.34%$2M4.6K
39TXNTEXAS INSTRS INCCOM0.34%$2M9.7K
40PEPPEPSICO INCCOM0.34%$2M10.6K
41BLACKROCK INCCOM0.33%$2M2.0K
42CATCATERPILLAR INCCOM0.33%$2M8.2K
43GBILGOLDMAN SACHS ETF TRACCES TREASURY0.33%$2M17.8K
44TJXTJX COS INC NEWCOM0.30%$2M21.6K
45LMTLOCKHEED MARTIN CORPCOM0.29%$2M4.3K
46COSTCOSTCO WHSL CORP NEWCOM0.28%$2M2.7K
47PFEPFIZER INCCOM0.28%$2M28.3K
48SBUXSTARBUCKS CORPCOM0.28%$2M13.2K
49WORLD GOLD TRSPDR GLD MINIS0.27%$1M83.0K
50VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.27%$1M8.7K
51DGDOLLAR GEN CORP NEWCOM0.27%$1M6.4K
52TSLATESLA INCCOM0.27%$1M1.3K
53CVSCVS HEALTH CORPCOM0.26%$1M13.5K
54ADIANALOG DEVICES INCCOM0.25%$1M7.9K
55VTEBVANGUARD MUN BD FDSTAX EXEMPT BD0.25%$1M25.0K
56PENPENUMBRA INCCOM0.25%$1M4.8K
57VZVERIZON COMMUNICATIONS INCCOM0.24%$1M25.0K
58TDVGT ROWE PRICE ETF INCPRICE DIV GRWT0.24%$1M37.4K
59MSMORGAN STANLEYCOM NEW0.24%$1M12.5K
60KOCOCA COLA COCOM0.23%$1M21.2K
61VVISA INCCOM CL A0.23%$1M5.7K
62HONHONEYWELL INTL INCCOM0.23%$1M6.0K
63BACBK OF AMERICA CORPCOM0.22%$1M25.0K
64MAMASTERCARD INCORPORATEDCL A0.22%$1M3.2K
65MARMARRIOTT INTL INC NEWCL A0.22%$1M7.0K
66MDTMEDTRONIC PLCSHS0.21%$1M11.0K
67TAT&T INCCOM0.20%$1M42.6K
68PPGPPG INDS INCCOM0.20%$1M6.3K
69ITWILLINOIS TOOL WKS INCCOM0.19%$1M4.2K
70AMTAMERICAN TOWER CORP NEWCOM0.19%$1M3.7K
71MCHPMICROCHIP TECHNOLOGY INC.COM0.19%$1M11.8K
72CSCOCISCO SYS INCCOM0.19%$1M16.8K
73LOWLOWES COS INCCOM0.18%$981,0003.8K
74ICEINTERCONTINENTAL EXCHANGE INCOM0.18%$962,0007.2K
75INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL0.15%$809,00011.9K
76SKYSKYLINE CHAMPION CORPORATIONCOM0.15%$792,00010.0K
77WMTWALMART INCCOM0.14%$778,0005.5K
78ADPAUTOMATIC DATA PROCESSING INCOM0.14%$774,0003.2K
79GENERAL ELECTRIC COCOM NEW0.14%$762,0007.7K
80EXMOCEXXON MOBIL CORPCOM0.14%$760,00011.5K
81MRKMERCK & CO INCCOM0.14%$739,0009.6K
82METAFACEBOOK INCCL A0.14%$739,0002.2K
83CRMSALESFORCE COM INCCOM0.13%$721,0002.9K
84INTCINTEL CORPCOM0.13%$701,00013.2K
85ELVANTHEM INCCOM0.12%$678,0001.5K
86CMCSACOMCAST CORP NEWCL A0.12%$647,00012.9K
87RSGREPUBLIC SVCS INCCOM0.12%$645,0004.7K
88ADBEADOBE SYSTEMS INCORPORATEDCOM0.12%$639,0001.2K
89DLRDIGITAL RLTY TR INCCOM0.11%$613,0003.6K
90ABNBAIRBNB INCCOM CL A0.11%$603,0003.5K
91IEMGISHARES INCCORE MSCI EMKT0.11%$595,0009.9K
92GLDSPDR GOLD TRGOLD SHS0.11%$590,0003.5K
93BMYBRISTOL-MYERS SQUIBB COCOM0.11%$587,0009.4K
94UPSUNITED PARCEL SERVICE INCCL B0.10%$571,0002.6K
95SYKSTRYKER CORPORATIONCOM0.10%$558,0002.0K
96ISRGINTUITIVE SURGICAL INCCOM NEW0.10%$549,0001.5K
97BXBLACKSTONE INCCOM0.10%$540,0004.3K
98CLCOLGATE PALMOLIVE COCOM0.10%$523,0006.2K
99NOWSERVICENOW INCCOM0.09%$516,000854
100CMICUMMINS INCCOM0.09%$514,0002.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2023$546M157Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$557M165Jul 12, 202313F-HRchanges · EDGAR ↗
Q1 2023$516M162Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$484M161Feb 2, 202313F-HRchanges · EDGAR ↗
Q3 2022$401M150Nov 7, 202213F-HRchanges · EDGAR ↗
Q2 2022$391M153Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$541M235May 4, 202213F-HRchanges · EDGAR ↗
Q4 2021$545M235Jan 21, 202213F-HRchanges · EDGAR ↗
Q3 2021$478M224Oct 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$463M213Jul 26, 202113F-HRchanges · EDGAR ↗
Q1 2021$420M198May 12, 202113F-HRchanges · EDGAR ↗
Q4 2020$392M190Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$344M186Nov 6, 202013F-HRchanges · EDGAR ↗
Q2 2020$314M186Jul 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$248M176Apr 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$272M185Jan 7, 202013F-HRchanges · EDGAR ↗
Q3 2019$229M175Oct 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$228M175Jul 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$178M152Apr 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.